Ziff Davis CEO Vivek Shah was named as the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers. During a blunt keynote address at the IAB Annual Meeting, Shah said of the online ad business: "It seems to me that we have taken a perfect product and by our own actions have made it imperfect. Let’s start with traffic fraud. We have reached crisis proportions." Not mincing words, prior to his speech Shah said that the online ad world has been too quick to blame rogue bot operators and shady publishers for all the bogus traffic flowing on the Web. He called out ad buyers in particular. "We need to stop the devaluing of digital media," he told Adweek. "The buyers are willing to be defrauded because it looks good on paper." Shah also pointed the finger at ad exchanges, SSP and other inventory suppliers, urging then to do a better job of keeping bad traffic sellers out. And he knocked his brethren, Web publishers, for putting too many ads on pages and for continuing to employ click-through rates (in the speech, he said, "We’ve made IAB standard ads out to be some kind of contemptible, valueless nuisance.") But Shah's keynote was remarkable in pushing some blame on agencies, who are often spared any culpability in the industry—"the overworked 24-year-old media planner" is often painted as a victim. "We have taken a... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-09 00:00:00 UTC ]
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Almost 200 people attended the first official Conduit event, as host Deborah Frances-White spoke of how soon the industry’s top jobs will “routinely” be taken by women as this generation smashes the glass ceiling. Continue reading at The Bookseller
[ The Bookseller | 2019-04-26 00:00:00 UTC ]
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Lululemon may be known more for yoga pants than for athletic shoes or outfitting male athletes, but that might change over the next five years. The brand outlined long-term goals this week that would place it more firmly in Under Armour’s long-held territory, a plan some see as intensifying... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-04-25 20:15:00 UTC ]
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J R R Tolkien’s estate has reportedly condemned the forthcoming biopic starring Nicholas Hoult as The Hobbit author. Continue reading at The Bookseller
[ The Bookseller | 2019-04-24 00:00:00 UTC ]
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The Reading Agency is challenging people to ditch their phones and rebuild their reading habits to mark World Book Night. Continue reading at The Bookseller
[ The Bookseller | 2019-04-23 00:00:00 UTC ]
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American novelist Richard Powers has won the Pulitzer Prize for Fiction for The Overstory (published by William Heinemann in the UK, Norton in the US). Continue reading at The Bookseller
[ The Bookseller | 2019-04-17 00:00:00 UTC ]
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Fame! If you couldn't get tickets to our Ad Age A-List & Creativity Awards gala on Monday April 15, there's always the American Marketing Association’s Hall of Fame induction at R/GA the following evening. A trio of the ad world’s power brokers are getting their due there: Keith Weed, chief... Continue reading at Advertising Age
[ Advertising Age | 2019-04-12 00:00:00 UTC ]
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Anne Sarrag, head of children’s reading at The Reading Agency and founder of the Summer Reading Agency, is stepping down from her post to pursue a freelance career. Continue reading at The Bookseller
[ The Bookseller | 2019-04-12 00:00:00 UTC ]
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Titan Books will publish a collection of novellas from Christina Henry, set in The Chronicles of Alice series. Continue reading at The Bookseller
[ The Bookseller | 2019-04-09 00:00:00 UTC ]
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If it hadn't come two days later, we would have definitely suspected an April Fool's joke when the news hit that Accenture Interactive swallowed up Droga5. In a business where people (thankfully) do a lot of tongue wagging, this tripped off an avalanche of calls and emails proffering pundits to... Continue reading at Advertising Age
[ Advertising Age | 2019-04-06 00:00:00 UTC ]
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Cara Hunter's No Way Out (Viking) has defeated Adam Kay's This is Going to Hurt (Picador) at the top of the Weekly E-Book Ranking, after the junior doctor memoir's 12-week reign. Continue reading at The Bookseller
[ The Bookseller | 2019-04-05 00:00:00 UTC ]
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Vogue may still be best known for its print edition, whose September fashion issue, though thinner each year, remains a relative bible against its competitors. But some may be surprised to learn that 13.3 million U.S. adults visited Vogue.com in February, according to comScore data, an increase... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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The market for updating fairytales, myths and legends for a contemporary readership has swelled, with a slew of new Rebel Girls as protagonists. Continue reading at The Bookseller
[ The Bookseller | 2019-04-03 00:00:00 UTC ]
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Baltimore Mayor Catherine Pugh will leave office at midnight over a scandal caused by her self-published Healthy Holly books. Continue reading at Slate
[ Slate | 2019-04-02 00:00:00 UTC ]
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Baltimore Mayor Catherine Pugh, facing a call by Gov. Larry Hogan for a criminal investigation into the book deal that paid her hundreds of thousands of dollars, announced Monday that she will take an indefinite leave of absence because of her health. The Democratic mayor’s office issued a... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-04-02 00:00:00 UTC ]
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Bonnier Books UK imprint Piccadilly Press has acquired a picture book by Laura Dockrill about "how magical our brains can be". Continue reading at The Bookseller
[ The Bookseller | 2019-04-02 00:00:00 UTC ]
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Children’s literary agency The Bright Agency is launching a literary list, led by director Arabella Stein. Continue reading at The Bookseller
[ The Bookseller | 2019-03-29 00:00:00 UTC ]
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Viking will publish In Search of Beethoven by Oxford professor Laura Tunbridge for the 250th anniversary of the composer’s birth in 2020. Continue reading at The Bookseller
[ The Bookseller | 2019-03-28 00:00:00 UTC ]
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Mark Ollard is working as interim finance director at Michael O'Mara Books after resigning from his role as finance director at Simon & Schuster UK last year. Continue reading at The Bookseller
[ The Bookseller | 2019-03-27 00:00:00 UTC ]
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Transworld will publish a leading researcher on near-death experiences Professor Bruce Greyson, m.d. of the University of Virginia School of Medicine, as part of a major deal at auction. Continue reading at The Bookseller
[ The Bookseller | 2019-03-27 00:00:00 UTC ]
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A sprawling first novel by Isabella Hammad, set in Palestine and Paris in the early 20th century, feels both contemporary and classic—and its roots are close to the Londoner’s home. Continue reading at The Bookseller
[ The Bookseller | 2019-03-27 00:00:00 UTC ]
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