The Ozone Project woos brands as agencies hold back

Touted just under 12 months ago, the joint digital display-ad sales platform operated by four major news publishers is now up and running. So, what's the early prognosis? Continue reading at 'Media Week'

[ Media Week | 2019-05-14 13:17:02 UTC ]

Other news stories related to: "The Ozone Project woos brands as agencies hold back"


The Ozone Project woos brands as agencies hold back

Touted just under 12 months ago, the joint digital display-ad sales platform operated by four major news publishers is now up and running. So, what's the early prognosis? Continue reading at Media Week

[ Media Week | 2019-05-14 13:17:02 UTC ]
More news stories like this |


'Lean Back': Facebook Looks to Woo Viewers and Brands With TV-Like Content

Facebook wants users to "lean back." No, that's not the sequel to Sheryl Sandberg's book "Lean In"; it's how people watch TV, unlike the way they scroll through the News Feed.For months, Facebook has been talking to its biggest media and publishing partners to introduce TV-worthy programming to... Continue reading at Advertising Age

[ Advertising Age | 2017-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media partners #publishing partners


3 New Memoirs That Hold Nothing Back

Out this week are three memoirs that tell the full, unvarnished truth about breaking up with alcohol, defecting from right-wing conservatism, and living with a traumatic brain injury. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-09 05:00:00 UTC ]
More news stories like this | News stories tagged with: #unvarnished truth


Reading Agency project to bring latest VR technology to 15 libraries

The latest augmented and virtual reality technology will be brought to 15 libraries across the country next summer, as part of a new project to help support libraries recover from the coronavirus pandemic.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 11:42:41 UTC ]
More news stories like this | News stories tagged with: #libraries #coronavirus pandemic


Reading Agency literacy programme backed by McNab and Parks

The Reading Agency is relaunching its Reading Ahead literacy programme on 1st February with a new digital platform, and support from authors including Andy McNab, Adele Parks and Martina Cole. Continue reading at The Bookseller

[ The Bookseller | 2021-01-29 07:05:59 UTC ]
More news stories like this | News stories tagged with: #martina cole #digital platform #1st february #reading agency #adele parks


In his memoir, Georgetown’s John Thompson doesn’t hold back

The late basketball coach offers an honest, unsparing look at his life and his ex-employer. Continue reading at The Washington Post

[ The Washington Post | 2020-12-24 13:00:00 UTC ]
More news stories like this | News stories tagged with: #hold back


Former CIA director John Brennan takes on Trump, and doesn’t hold back

His memoir recounts his suspicions on Russia and has intriguing comments on Joe Biden. Continue reading at The Washington Post

[ The Washington Post | 2020-10-09 12:00:00 UTC ]
More news stories like this | News stories tagged with: #memoir #joe biden #memoir recounts #hold back


Vigliano Buys Back His Agency

David Vigliano has bought back the assets of his eponymous literary agency from Y Entertainment Group. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #literary agency #entertainment group


Agencies and Brands skip work, donate ad space for Global Climate Strike

Employees at ad agencies, tech companies and brands skipped work today to join the Global Climate Strike, a protest of government and corporate inaction on climate change. Today's strike, scheduled just ahead of the U.N. Climate Action Summit in New York, is the third event in a series of... Continue reading at Advertising Age

[ Advertising Age | 2019-09-20 22:10:02 UTC ]
More news stories like this | News stories tagged with: #nielsen #public policy #social impact #climate activism


Agency Brief is abuzz with 'purpose-driven, branded entertainment'

It’s 2019, so naturally every person in advertising feels the need to casually drop buzzwords into every conversation they have. All “thought leaders" do everything “holistically,” for example, as if that means anything to anyone. But what’s buzzier than all the buzz right now? Arguably,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-06 17:46:10 UTC ]
More news stories like this | News stories tagged with: #digital media #managing directors #leo burnett #latin america


Wellcome and UKRI back project on OA ‘transparent pricing’ framework

The Wellcome Trust and national funding agency UK Research & Innovation are backing a project to push "more transparent" communication around the nature and prices of OA publishing services. Continue reading at The Bookseller

[ The Bookseller | 2019-09-04 07:40:34 UTC ]
More news stories like this |


Small Agency Of The Year, Experiential, Gold: Imprint Projects

Before it was an agency, Imprint Projects was a bookstore founded by art curators and exhibition programmers Adam Katz, Dina Pugh and David Kramer. The chops they honed in those positions working across culture and retail formed the roots of what’s now a full-service creative shop that... Continue reading at Advertising Age

[ Advertising Age | 2019-08-01 02:15:00 UTC ]
More news stories like this | News stories tagged with: #bookstore #carbon footprint #supply chain #long beach


London Library backs Jacaranda project celebrating black British writers

The London Library has joined forces with indie publisher Jacaranda for its #Twentyin2020 project, celebrating black British writers. Continue reading at The Bookseller

[ The Bookseller | 2019-07-22 11:44:25 UTC ]
More news stories like this | News stories tagged with: #indie publisher #joined forces #london library


Ozone Project to sell ads on self-serve basis after striking OpenX deal

UK news publishers want to make it easier for advertisers to buy directly and keep control of their data. Continue reading at Media Week

[ Media Week | 2019-06-26 08:28:48 UTC ]
More news stories like this | News stories tagged with: #news publisher #sell ads


Industry Notes: Hay Festival’s New Branding; BKS Agency’s Sale to Canongate

The Hay Festival has a new look that changes its colors with each of its international festivals, and the fledgling BKS agency has a London Book Fair sale to Canongate. The post Industry Notes: Hay Festival’s New Branding; BKS Agency’s Sale to Canongate appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hay festival


Duffield unveils author branding agency

Pan Macmillan's former creative director Geoff Duffield has unveiled his one-man branding agency for authors, Geoff Duffield Stories. Continue reading at The Bookseller

[ The Bookseller | 2018-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pan macmillan


DHH Literary Agency to hold second round of pitching sessions

DHH Literary Agency is holding its second round of pitching sessions for unrepresented writers in November. Continue reading at The Bookseller

[ The Bookseller | 2017-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #unrepresented writers


Halo Top Ice Cream and FX Are the First Brands to Back Gay Dating App Grindr’s New Digital Magazine

After quietly rolling out a digital publication earlier this year, Grindr is making its push into digital media official today with the launch of lifestyle site Into, which it hopes will attract ad dollars from brands looking to advertise around LGBTQ content. Into launched in March as part of a... Continue reading at AdWeek

[ AdWeek | 2017-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lifestyle site #digital magazine


Slouching towards Didion: the book blurb bywords holding the industry back

Didion-esque, Didion-like, Didion-ish: the shorthand for anything insightful written by a white, female author is turning Joan Didion’s perspective into a prescription and stifling literature’s diversity“Writers are always selling someone out,” wrote the young Joan Didion in the preface of her... Continue reading at The Guardian

[ The Guardian | 2017-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #founding principle #female author


Slack-averse brands and agencies gravitate to Facebook, Microsoft alternatives

Despite steadily gaining traction among tech and publishing companies over the past few years, Slack has been slow to catch on with most brands and agencies. And with two new entrants -- Facebook’s Workplace and Microsoft’s Teams -- heating up competition in the space, the $4 billion unicorn... Continue reading at Digiday

[ Digiday | 2016-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing companies