New Hearst App Blends the Marketplace with the Newsroom

There have been tons of focus groups, studies and market research done on the topic: how do you intersect content and commerce? Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-03-24 00:00:00 UTC ]
News tagged with: #focus groups #market research

Other Publishing stories related to: 'New Hearst App Blends the Marketplace with the Newsroom'


Appeals Court Rejects Antitrust Suit Against Time Inc., Hearst

A federal appellate court has upheld the dismissal of a longstanding antitrust suit against Hearst and Time Inc.—among other current and former magazine publishers—filed by defunct wholesaler Anderson News, LLC, likely ending a legal battle so protracted that several of its original parties no... Continue reading at Folio Magazine

[ Folio Magazine | 2018-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #circuit ruling #summary judgment #meredith corp


Joanna Coles to Depart Hearst Magazines

Long-time Hearst exec Joanna Coles is departing the company, Coles confirmed in a Instagram post on Monday. This announcement follows in the wake of the recent appointment of Troy Young to president of Hearst Magazines. "My route is being recalculated. It's time for a new adventure. I'm going to... Continue reading at Folio Magazine

[ Folio Magazine | 2018-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bold type #executive producer #marie claire #hearst tower


Joanna Coles Is Leaving Hearst Magazines

Joanna Coles, the chief content officer of Hearst Magazines, is stepping down, The New York Post reported today. Hearst did not return multiple requests for comment. Coles is expected to leave the company next week. Her departure comes on the heels of Troy Young's appointment to Hearst... Continue reading at AdWeek

[ AdWeek | 2018-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #troy young #joanna coles #hearst magazines #hearst magazine


Q&A: Hearst Magazines’ New President Troy Young On What Print Means to the Company

Troy Young was named to succeed David Carey as president of Hearst Magazines today. In the more than five years Young worked as president of Hearst Magazines Digital Media, he transformed the digital brand to more closely align with the print product, brought in revenue and a surge in pageviews.... Continue reading at AdWeek

[ AdWeek | 2018-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazing company #hearst magazines #troy young #digital brand #closely align #print product


Q&A: New Hearst Magazines President Troy Young on what he's learned and what's next

Hearst Magazines on Wednesday promoted its digital chief, the hard-charging Troy Young, to succeed the high-polish David Carey as president. Young, who previously cleaved the magazines' digital operations from print, will now oversee both digital and print for a portfolio of brands including... Continue reading at Advertising Age

[ Advertising Age | 2018-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print operations #digital chief #digital operations #hearst magazines #view magazines #wednesday promoted #car driver


‘Be uncompromising, be unique’: Hearst Magazines’ new president Troy Young

Hearst Magazines' new president Troy Young discusses the enduring importance of print, how print and digital can work together and fending off Instagram. The post ‘Be uncompromising, be unique’: Hearst Magazines’ new president Troy Young appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines


Retail Pressures: Ukraine’s Open-Air Bookselling Marketplaces Appear Headed for Closure

As Ukraine's bookselling prospects improve, the loss of the country's open-air market book stalls may mean more challenges for the book business. The post Retail Pressures: Ukraine’s Open-Air Bookselling Marketplaces Appear Headed for Closure appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book business


Troy Young named president of Hearst Magazines

One month after David Carey surprised staff by announcing that he would leave the post of president at Hearst Magazines, the company has named his successor: Troy Young, who has spent the last five years as president of Hearst Magazines Digital Media.Young is credited with building up Hearst... Continue reading at Advertising Age

[ Advertising Age | 2018-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #troy young #hearst magazines #digital operation #marie claire #car driver #hgtv magazine #innovative approach #product development


Troy Young Replaces David Carey as Hearst Magazines President

Troy Young will succeed David Carey as president of Hearst Magazines following Carey’s announcement last month that he is stepping down from his role after eight years at the helm. In his new position, Young will oversee Hearst Magazines’ global business which includes over 300 print titles and... Continue reading at Folio Magazine

[ Folio Magazine | 2018-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #higher levels #client development #digital content #daily lives #institutional knowledge


Snapchat opens a private marketplace for brands to buy ads in Discover shows

Snapchat has developed a private marketplace for advertisers that could help publishers on the platform sell commercials directly to brands and raise the value of the ad inventory.On Wednesday, Snapchat said advertisers are now able to book ad space in specific shows and channels created by... Continue reading at Advertising Age

[ Advertising Age | 2018-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad inventory #publishing partners #including hearst #nbc universal #ad tech


WTF is header bidding for mobile apps?

Once seen as just a glorified hack, header bidding has now become a standard practice in digital media. While this process has been extremely successful at optimizing programmatic ad inventory for desktop publishers, the industry is now shifting toward mobile. So, WTF is header bidding for... Continue reading at Digiday

[ Digiday | 2018-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post wtf #mobile apps #header bidding #extremely successful


Liebeskind and Verlag Antje Kunstmann: Independent Publishers in a Shifting German Marketplace

Two independent publishers in Germany talk about how they are preserving their literary lists as the market shifts toward commercial titles and other forms of entertainment. The post Liebeskind and Verlag Antje Kunstmann: Independent Publishers in a Shifting German Marketplace appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent publishers


Facebook quiz app maker exposed data on over 120 million users

While Facebook tries to close the book on its Cambridge Analytica scandal, it's still dealing with many more. The FTC is conducting a non-public probe into the company's behavior around privacy data, the EU's stricter laws are making it hard for the... Continue reading at Engadget

[ Engadget | 2018-06-29 00:00:00 UTC ]
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David Carey, Hearst Magazines' president and a former New Yorker publisher, is stepping down

David Carey, who has run Hearst Magazines since 2010, announced today that he will be retiring from his position as president in the coming months and will become chairman once his successor is... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2018-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david carey #hearst magazines #announced today #coming months


David Carey to Step Down As President of Hearst Magazines

[caption id="attachment_61878" align="alignright" width="150"] David Carey[/caption] Months after a $200 million acquisition of one of his company's largest competitors, David Carey has revealed plans to depart Hearst Magazines following eight years at the division's helm. Hearst Corp. CEO... Continue reading at Folio Magazine

[ Folio Magazine | 2018-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joint ventures #harvard university #social impact #developing story


David Carey's exit from Hearst catches staff by surprise

David Carey's announcement that he's stepping down after nine years as president of Hearst Magazines came out of the blue for most employees at the Hearst Corp. division, which publishes brands including Cosmopolitan, Elle, Esquire and Car and Driver. Carey said Monday that he will become a... Continue reading at Advertising Age

[ Advertising Age | 2018-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david carey #hearst magazines #hearst corp #time ago


Hearst's Joanna Coles on diversity, online dating and living offline

Joanna Coles doesn't spend much time online.The chief content officer at Hearst, executive producer on the Freeform series "The Bold Type," and author of the new book "Love Rules," is certainly incredibly busy. But during a brief moment when she wasn't on panels at Cannes she told Ad Age that... Continue reading at Advertising Age

[ Advertising Age | 2018-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #executive producer #bold type #average age #board member


Apple Unveils New Book App

With the forthcoming release of its new operating system for phones and tablets, iOS 12, Apple is signaling a new emphasis on digital book and audiobook sales. The new operating system, set to hit in the fall, will replace Apple's long-serving iBooks app with a new Apple Books app. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple unveils #book app #forthcoming release #operating system #digital book #audiobook sales


HarperCollins Children's launches app for Google Assistant

HarperCollins Children’s Books UK has launched a voice-activated app on Google Assistant for children’s audiobooks. Continue reading at The Bookseller

[ The Bookseller | 2018-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins children #google assistant #books uk


Facebook Audience Network Added Auction Bidding for In-App Ads

Brands can now bid in auctions for in-application advertising on Facebook Audience Network. The social network opened up header bidding via Facebook Audience Network last March, and head of publisher solutions partnerships Vijay Balan said in a blog post that publishers have seen "significant... Continue reading at AdWeek

[ AdWeek | 2018-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #header bidding #thousand impressions