There have been tons of focus groups, studies and market research done on the topic: how do you intersect content and commerce? Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-03-24 00:00:00 UTC ]
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Whether it is a photo of your favourite book cover, or a portrait from an obscure artist, there is something for everyone's "small billboard". Continue reading at Stuff
[ Stuff | 2017-09-17 00:00:00 UTC ]
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Celebrities sharing literary recommendation on social media—and especially Instagram—have become a powerful force in book publicity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-15 00:00:00 UTC ]
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The Australian Society of Authors has launched a digital marketplace, showcasing and selling the work of writers to publishers, agents, and literary scouts throughout the world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-17 00:00:00 UTC ]
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Shape and The Fader overhaul creative teams, New York Media hires a video director, Modern Luxury makes several appointments, and more... The post Forbes CTO Jumps to Hearst Magazines | People on the Move appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-17 00:00:00 UTC ]
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The Australian Society of Authors (ASA) has launched an international online rights marketplace, showcasing and selling writers' work to publishers around the world. Continue reading at The Bookseller
[ The Bookseller | 2017-08-16 00:00:00 UTC ]
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Grindr hopes its new publishing arm can win over big brands that would otherwise steer clear of hookup apps. The post ‘The app isn’t always brand-safe’: Why Grindr is trying to become a publisher appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-08-16 00:00:00 UTC ]
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After quietly rolling out a digital publication earlier this year, Grindr is making its push into digital media official today with the launch of lifestyle site Into, which it hopes will attract ad dollars from brands looking to advertise around LGBTQ content. Into launched in March as part of a... Continue reading at AdWeek
[ AdWeek | 2017-08-15 00:00:00 UTC ]
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The Pioneer Woman Magazine is increasing its distribution to 500,000 copies and moving past its Walmart-only distribution strategy for its second issue, which will be released in September.The Hearst Magazines publication, a joint venture with Scripps Networks Interactive, features Ree Drummond,... Continue reading at Advertising Age
[ Advertising Age | 2017-07-20 00:00:00 UTC ]
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Reading app Amazon Rapids has extended its offering with Signature Stories, a feature which introduces stories from its TV shows. Continue reading at The Bookseller
[ The Bookseller | 2017-07-19 00:00:00 UTC ]
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The BBC is forever playing around with new forms of storytelling, but its many experimental projects can be hard to keep track of. A 360-degree video might be published on YouTube and Facebook, for example, while an animated VR tale might launch firs... Continue reading at Engadget
[ Engadget | 2017-07-05 00:00:00 UTC ]
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"I love you for saying that," says Kate Lewis, svp and editorial director for Hearst Magazines Digital Media (HMDM). We have asked her opinion on why the cyclical rediscovery of the fact that women's magazines cover politics persists. It works like this: an article or some sort of social media... Continue reading at AdWeek
[ AdWeek | 2017-06-16 00:00:00 UTC ]
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The brand comes as part of a newspaper-consolidation deal in Connecticut. The post Hearst Acquires Connecticut Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-06-09 00:00:00 UTC ]
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In the U.K., Cosmopolitan and Good Housekeeping have produced the most video, but the publisher is forming a centralized video team in the coming months. The post How Hearst UK is centralizing video production appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-07 00:00:00 UTC ]
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The Pioneer Woman Magazine is Ree Drummond’s latest project. The post Hearst, Scripps Team Up for Another TV-Inspired Magazine Launch appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-06-07 00:00:00 UTC ]
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Hearst Autos division will handle industry advertising sales across all magazine titles. The post Hearst Magazines Drives Toward Category Sales appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-05-31 00:00:00 UTC ]
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A trio of promotions at Hearst moves Michael Sebastian up to site director of Esquire.com, Kate Storey to news director, Ben Boskovich to managing editor of Esquire.com and Megan Friedman to deputy news editor of the newsroom. Sebastian joined Hearst in 2015 from Ad Age as senior news editor at... Continue reading at AdWeek
[ AdWeek | 2017-05-17 00:00:00 UTC ]
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The UK’s Society of Authors has raised concerns over the volume of cheap editions being sold on Amazon.co.uk. Continue reading at The Bookseller
[ The Bookseller | 2017-05-11 00:00:00 UTC ]
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Hearst is now hopping onto the hot, youth-focused Musical.ly, with the first official ad partnership on the mobile singing app.Hearst announced the partnership at its NewFronts, where it unveiled its digital roadmap for the year ahead to a crowd of ad buyers and business press.Seventeen magazine... Continue reading at Advertising Age
[ Advertising Age | 2017-05-04 00:00:00 UTC ]
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The Telegraph Media Group has bought revision app Gojimo for an undisclosed sum. Continue reading at The Bookseller
[ The Bookseller | 2017-04-26 00:00:00 UTC ]
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Acquisition adds more than 50 new publishers and 250 more titles to portfolio. The post Hearst Magazines and Condé Nast Joint Venture PubWorX Acquires ProCirc appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-03-28 00:00:00 UTC ]
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