New Hearst App Blends the Marketplace with the Newsroom

There have been tons of focus groups, studies and market research done on the topic: how do you intersect content and commerce? Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-03-24 00:00:00 UTC ]
News tagged with: #focus groups #market research

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Hearst Is Launching a 10-Person Team Tasked With Building Voice-Activated Experiences

Good Housekeeping's December issue Hearst may be a 129-year-old media company,  but even it's planning for a Jetsons-like future when news will be consumed through voice-controlled technology. The New York-based company has quietly launched a 10-person group called the Native and Emerging... Continue reading at AdWeek

[ AdWeek | 2016-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #machine learning #mobile app


iBooks StoryTime app narrates children's stories on your Apple TV

To encourage parents and kids to read together, Apple has debuted a new app for tvOS. The iBooks StoryTime app features "Read-Aloud" tool that narrates books and flips pages automatically. For the times when you'd rather read to your child yourself,... Continue reading at Engadget

[ Engadget | 2016-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple tv


Goldsmiths Prize launches app

Goldsmiths Press has released an app for The Goldsmiths Prize ahead of the latest winner, due to be announced tomorrow (9th November). Continue reading at The Bookseller

[ The Bookseller | 2016-11-09 00:00:00 UTC ]
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Amazon's New App, Rapids, to Offer Children's Stories

Amazon Rapids is a new children's app that features short, illustrated stories designed to look like the text-chat feature on a smartphone. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-02 00:00:00 UTC ]
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A&E to Air Hearst-Branded Content on Its Networks, Advertisers in Tow

The TV-publisher love-affair isn't over yet. A&E Networks and Hearst Magazines Digital Media are partnering to run Hearst-produced branded videos on A&E's cable networks and digital properties.As part of the deal, marketers will be able to work with the digital divisions of Hearst... Continue reading at Advertising Age

[ Advertising Age | 2016-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital properties #hearst magazines #commercial breaks


Hearst Previews New Content and Sponsorship Opportunities at MagFront

When it comes time to woo potential advertisers, TV networks have their upfronts, digital publishers have their NewFronts and, for the past several years, Hearst Magazines has hosted an annual MagFront. On Tuesday, the company hosted its fourth MagFront presentation at Hearst Tower, previewing... Continue reading at AdWeek

[ AdWeek | 2016-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #surprise appearance #oprah winfrey #lenny letter #great success #joanna coles


Hearst Acquires Aviation Service CAMP

The publisher dives deeper into information and data with latest purchase. The post Hearst Acquires Aviation Service CAMP appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-10-26 00:00:00 UTC ]
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Comic books come to VR through an app

You may have felt immersed in a comic book before, but never quite so literally as this. Madefire has released a free Gear VR preview app that lets you read its Motion Books in virtual reality. As you might guess, it's all about depth. Pages now fill... Continue reading at Engadget

[ Engadget | 2016-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #comic books #comic book #virtual reality


DK launches audio walking tours app

DK is launching an audio app this month providing free walking tours of "two of the most visited cities in the world" - London and New York. Continue reading at The Bookseller

[ The Bookseller | 2016-10-04 00:00:00 UTC ]
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Serial Dilemma: Does ‘Belgravia’ Spell ‘Success’ in Book Apps?

As innovative as publishers may want to be, how do we evaluate market response to 'Julian Fellowes's Belgravia' with so few apps as apt comparisons? The post Serial Dilemma: Does ‘Belgravia’ Spell ‘Success’ in Book Apps? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book apps #julian fellowes


Movie studio Legendary is branching out with a subscription app

Movie studio Legendary Entertainment, which owns digital publishers Nerdist and Geek & Sundry, wants to be less reliant on advertising (up to 75 percent of the company’s digital revenues still comes from advertising). In November, Legendary will launch a $5-per-month streaming app for new... Continue reading at Digiday

[ Digiday | 2016-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #subscription app #digital revenues


Hearst's New Content Platform Is Part News Feed, Part Art Installation

As the owner of Cosmopolitan, Elle and Esquire, Hearst is known for its globally-recognized media brands. But for its latest content play, the company is keeping things close to home. On Sept. 27, the publisher is set to debut HearstLive, a new multimedia installation that will display curated... Continue reading at AdWeek

[ AdWeek | 2016-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #breaking news #major investment #single location #ll pay #online platforms


Google Play Books App Adds Discover Feature

The new feature, intended to help users with book discovery, mines information from online book news, reviews and video content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book discovery #video content


Joanna Coles Named Hearst Magazines Chief Content Officer

Michele Promaulayko returns to take the reins at Cosmopolitan and Seventeen. The post Joanna Coles Named Hearst Magazines Chief Content Officer appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-09-06 00:00:00 UTC ]
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Cosmopolitan Names Promaulayko Editor as Coles Ascends at Hearst

Hearst Magazines on Tuesday promoted Cosmopolitan editor Joanna Coles to the newly created post of chief content officer. A few hours later, the company named her successor: Michele Promaulayko.Ms. Promaulayko is a Cosmo veteran, having served as executive editor from 2000 to 2008. She also... Continue reading at Advertising Age

[ Advertising Age | 2016-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #prepared statement #cosmopolitan brand


Joanna Coles Leaves Cosmo to Become Hearst's Chief Content Officer

Joanna Coles' steady rise to the top at Hearst Magazines has reached a new high, with the well-regarded Cosmopolitan editor in chief (and two-time Adweek Hot List Editor of the Year) being promoted today to chief content officer, a new position within the publishing company. "Joanna is a... Continue reading at AdWeek

[ AdWeek | 2016-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media brand #current events #morning joe


Bloomsbury launches children's bird app

Bloomsbury is launching 'First Birds', nature charity The RSPB's first app for children. Continue reading at The Bookseller

[ The Bookseller | 2016-08-23 00:00:00 UTC ]
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Firefighters slow Chimney Fire's path to Hearst Castle

The Chimney Fire expanded to 24,096 acres Saturday night as fire teams worked to prevent it’s advance towards the historic Hearst Castle and other communities. The fire’s leading edge was about two miles from the National Historic Landmark and museum on Saturday, and firefighters have managed to... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst castle


Day in the Life: What Hearst’s celebrity talent ‘wrangler’ does all day

As entertainment director for Hearst Magazines Digital Media, Nojan Aminosharei is responsible for wrangling celebrity talent for shoots across Hearst’s 21 digital brands, ranging from Cosmopolitan to Country Living to Esquire. Coming up with fresh ideas and pulling them off takes a lot of... Continue reading at Digiday

[ Digiday | 2016-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post day #day appeared #entertainment director #country living #fresh ideas


How CNN juggles different mobile chat apps to cover the Olympics

With mobile messaging app use exploding, publishers are all trying to figure out how to share their content with those apps' users. CNN, after launching an automated chatbot app on Kik and Facebook Messenger, is giving users an interactive, on-the-ground look at big events like the Republican... Continue reading at Digiday

[ Digiday | 2016-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #giving users #facebook messenger #big events