Publishers are trying to monetize Facebook groups through advertising, focus groups and subscriptions. The post How publishers are monetizing their Facebook groups appeared first on Digiday. Continue reading >> [ Source: Digiday | 2018-03-23 00:00:00 UTC ]
Leading With Strategic Thinking -- Four Ways Effective Leaders Gain Insight, Drive Change, and Get Results, from Wiley, reveals what effective leaders do differently. Eschewing the one-size-fits-all leadership model, this helpful guide outlines four general leadership types and demonstrates how... Continue reading >> [ Source: Betanews | 2017-09-07 00:00:00 UTC ]
About a year ago, I stopped referring to Bon Appétit as a magazine and started calling it a brand. Six months later I even dropped the air quotes. Not that it was easy. If you attended journalism school or worked for your college daily, you were reared on the separation of church and state.... Continue reading >> [ Source: AdWeek | 2015-06-08 00:00:00 UTC ]
There have been tons of focus groups, studies and market research done on the topic: how do you intersect content and commerce? Continue reading >> [ Source: Folio Magazine | 2011-03-24 00:00:00 UTC ]