Marketers and Publishers Find Common Ground on Hot-Button Topic: Viewability

This issue is referred to broadly as viewability. Though it has dogged digital media for years, chief marketing officers are now paying attention -- and they've put everyone in the digital ecosystem on alert: Clean things up or we'll spend our money elsewhere.As one result, a cottage industry of companies now measures viewability -- simultaneously providing new insight and starting new disputes by giving differing results.In negotiations, ad sellers are fighting advertisers over how quickly every ad can meet the Media Rating Council's definition of "viewable": for display ads, at least 50% of pixels must appear on-screen for at least one second. They disagree over whether that definition is sufficient. And they're struggling with the fallout they'll accept from a new, viewable regime: Should officially viewable ads cost more? Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-04-13 00:00:00 UTC ]
News tagged with: #ve put #digital ecosystem #cottage industry #display ads

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In India, Education and the Government Drive the Publishing Market

The recent New Delhi World Book Fair highlights the challenges and opportunities in India's massive book market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-22 00:00:00 UTC ]
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Survey: Which Publishing Markets Do You Want to Explore in 2016?

Ahead of The Markets: Global Publishing Summit in 2016, we want to hear from you: which publishing markets are you most excited to explore this year? The post Survey: Which Publishing Markets Do You Want to Explore in 2016? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-01-14 00:00:00 UTC ]
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Literary Magazines As Training Ground for Readers, Writers and Publishers

South African writer and literary magazine publisher Nick Mulgrew discusses how literary magazines are perfect training for pursuing more ambitious projects. The post Literary Magazines As Training Ground for Readers, Writers and Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-01-12 00:00:00 UTC ]
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Popular history writing remains a male preserve, publishing study finds

Slate survey of US titles published last year shows overwhelming bias towards male historians and subjects – with a similar picture emerging in the UKAmerican popular history is a “male preserve”, according to new research from the US online journal Slate, with three-quarters of works published... Continue reading at The Guardian

[ The Guardian | 2016-01-11 00:00:00 UTC ]
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Curation, Discovery, and Marketability: Intellogo Provides Tools for Self-Publishing Platforms

Intellogo Founder and CEO Neil Balthaser examines the challenge of discoverability and provides a solution for the flood of content on self-publishing platforms. The post Curation, Discovery, and Marketability: Intellogo Provides Tools for Self-Publishing Platforms appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-01-07 00:00:00 UTC ]
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‘Sticky Videos’ Help Online Publishers Boost Video Ad Viewability

Video advertising is a bright spot for many online publishers, which is why they’re increasingly experimenting with ways to get as much video as possible in front of their audiences.   One recent tactic: using “sticky&rdq ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-15 00:00:00 UTC ]
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How Publishers Are Marketing Digital Audiobooks

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[ Publishers Weekly | 2015-12-11 00:00:00 UTC ]
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The Persistence of Email Marketing for Book Publishers

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[ Publishing Perspectives | 2015-12-10 00:00:00 UTC ]
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GKC Panelist Looks at Marketing Trends in Children's Publishing

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[ Publishers Weekly | 2015-11-04 00:00:00 UTC ]
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Twitter Announces New Tools, Partnerships For Finding And Publishing Embedded Tweets

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[ Editor & Publisher | 2015-10-22 00:00:00 UTC ]
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Here's How Google Gives Publishers a 100 Percent Viewable Ad Option

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[ Editor & Publisher | 2015-10-16 00:00:00 UTC ]
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7 Key Questions that Will Be Answered at the The Markets: Global Publishing Summit

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[ Publishing Perspectives | 2015-10-13 00:00:00 UTC ]
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Marketers Look to Diversify Their Online Spending, Survey Finds

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[ Advertising Age | 2015-10-08 00:00:00 UTC ]
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Canadian Publishing 2015: Book Marketing in 2015

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[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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Publishers Struggle With Flat Market

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[ Publishers Weekly | 2015-08-07 00:00:00 UTC ]
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Publisher finds that writers' influences are mostly male

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[ The Guardian | 2015-07-28 00:00:00 UTC ]
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“The Markets will be the UN for Publishing,” A Chat with Holger Volland

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[ Publishing Perspectives | 2015-07-14 00:00:00 UTC ]
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Google Launches Key Ad Tech Tools for Publishers and Marketers

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[ AdWeek | 2015-06-17 00:00:00 UTC ]
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Ebook Distributors Meet to Discuss Common EU Digital Market

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[ Publishing Perspectives | 2015-06-11 00:00:00 UTC ]
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Viewability: Publishers are taking the brunt, but the buck stops with brands

The buy side has grown fond of blaming publishers for bad viewability rates. But publishers only serve the ads that advertisers design, and those ads are often poor. Now some brands are working directly with publishers to find customs solutions. Last December Burberry teamed with Yahoo to create... Continue reading at Digiday

[ Digiday | 2015-06-11 00:00:00 UTC ]
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