It's All About Branding: Spotlight on Lulu

The veteran self-publishing platform offers authors time-tested tools to publish quality books, build their brands, and reach readers. (Sponsored) Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2022-03-14 04:00:00 UTC ]
News tagged with: #reach readers #self-publishing platform

Other Publishing stories related to: 'It's All About Branding: Spotlight on Lulu'


Why Are Brand Marketers Investing in Magazines?

For retailers and companies looking to build deeper connections with consumers or cast a wider net for audience engagement, launching a print magazine is a bourgeoning trend. Online vacation rental company Airbnb, luggage retailer Away, dating app Bumble and golf equipment and apparel brand... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-06 16:28:13 UTC ]
More news stories like this | News stories tagged with: #increasing sales #sales pitch #ad revenues #print publication #hearst #printed word #print titles


Snap Inc. Poaches P&G’s Craig Stimmel for Its Global Head of Brand Role

Snap Inc. turned to the consumer-packaged-goods sector to fill its new global head of brand role, tapping Procter & Gamble head of digital media and global partnerships Craig Stimmel. Stimmel revealed that he was leaving P&G in a LinkedIn post earlier this week, but he did not indicate... Continue reading at AdWeek

[ AdWeek | 2019-08-02 18:24:30 UTC ]
More news stories like this | News stories tagged with: #global head #digital media


Parvus Press: Market Spotlight

For this week’s spotlight market, we look at Parvus Press, a science fiction and fantasy publisher that's currently open to submissions. The post Parvus Press: Market Spotlight by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest

[ Writer's Digest | 2019-07-25 16:55:22 UTC ]
More news stories like this | News stories tagged with: #science fiction


Laughing through the tears: Lulu Wang navigates contradictions in The Farewell

Opening in the middle of the hot, hazy blockbuster season, Lulu Wang's The Farewell — based on a very personal, bittersweet experience from her own life — is being described as an indie hit of the summer. Continue reading at CBC

[ CBC | 2019-07-21 08:00:16 UTC ]
More news stories like this | News stories tagged with: #lulu wang #indie hit #lulu


Retail spotlight: Charlie Byrne’s Bookshop and The Blessington Book Store

We talk to Galway institution Charlie Byrne’s Bookshop, which will celebrating its 30th birthday in October, and Nibbies Children’s Bookseller of the Year shortlistee, The Blessington Book Store.   Continue reading at The Bookseller

[ The Bookseller | 2019-07-18 23:52:32 UTC ]
More news stories like this | News stories tagged with: #retail spotlight #30th birthday #bookseller #bookshop


How Yankee Magazine Turned Loyalty Into Brand Equity

Known as a gateway into the lifestyle and culture of New England, Yankee magazine has established itself as much more than just a publication for those living in the region it covers. Now a digital publisher that labels itself as the “leading authority on New England foliage” with a reach of... Continue reading at Folio Magazine

[ Folio Magazine | 2019-07-15 18:58:36 UTC ]
More news stories like this | News stories tagged with: #user experience #strategic initiatives #taking place #hilton midtown #digital publisher


Truth in Fiction: Spotlight on Jeanne McWilliams Blasberg

An author’s second novel blends timely themes into a story of familial conflict. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-15 04:00:00 UTC ]
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Ideas for the People: Spotlight on 'Public Books'

A new series from Public Books and Columbia University Press aims to enrich culture through the exchange of ideas. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-01 04:00:00 UTC ]
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A delightfully absurd ad goes viral. Plus, the latest Kim Kardashian West branding controversy: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today A 3-year-old ad went viral yesterday; it’s a lovely tale with a surprise... Continue reading at Advertising Age

[ Advertising Age | 2019-06-28 10:00:00 UTC ]
More news stories like this | News stories tagged with: #procter gamble #saturday morning #honest conversation #forwarded email #nielsen


Final takeaways and confessions from Cannes. Plus, America's Hottest Brands: Monday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.   What people are talking about today: Cannes Lions is finished for another year and most of the industry is... Continue reading at Advertising Age

[ Advertising Age | 2019-06-24 10:25:28 UTC ]
More news stories like this | News stories tagged with: #dismissed claims #cambridge analytica #forwarded email #harry potter


YouTube rolls out augmented reality, virtual try-ons for makeup brands, influencers

YouTube has introduced augmented reality into videos, providing a canvas for beauty bloggers to play with virtual makeup while also opening a new route for brands to hawk their products. On Tuesday, Google, which owns YouTube, announced the new augmented-reality feature, which enables “virtual... Continue reading at Advertising Age

[ Advertising Age | 2019-06-19 21:35:54 UTC ]
More news stories like this | News stories tagged with: #video stars #nielsen


Facebook wants some regulation—at least on brand safety

Facebook welcomes a little regulation, at least if it helps end its brand-safety problems. “We want regulation in the areas of brand safety and content moderation,” said Carolyn Everson, vice president of global marketing solutions, speaking on Tuesday at an event kicking off the Global... Continue reading at Advertising Age

[ Advertising Age | 2019-06-19 11:21:19 UTC ]
More news stories like this | News stories tagged with: #media players #share information #ad dollars #verso


WPP and iHeartMedia join forces to lure more audio branding business

WPP is hooking up with IHeartMedia on a new partnership aimed at luring more audio business from marketers. The venture, called “Project Listen,” will offer creative consulting and media planning covering multiple platforms, including broadcast radio, digital streaming, podcasts, smart speakers... Continue reading at Advertising Age

[ Advertising Age | 2019-06-17 10:00:00 UTC ]
More news stories like this | News stories tagged with: #press release #pearson


With Tasty as Centerpiece, BuzzFeed Aims for $260M in Branded Product Sales

BuzzFeed has found success in licensing its Tasty food brand across different consumer products including food, kitchenware and cookbooks. The Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-14 19:25:07 UTC ]
More news stories like this | News stories tagged with: #found success #cookbook


Uber CMO departs and brands storm Cannes: Monday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.   What people are talking about today: Just a month after its IPO, Uber’s COO Barney Harford and CMO Rebecca... Continue reading at Advertising Age

[ Advertising Age | 2019-06-10 10:26:30 UTC ]
More news stories like this | News stories tagged with: #ann-christine diaz #innocent man #electric cars


Digiday Research: Social platforms are for brand awareness, not traffic, say publishers

Publishers surveyed Digiday this May predominately see social platforms as a way to grow their brand awareness rather than generate referral traffic of revenues. Facebook, Instagram and Twitter are the three platforms respondents said best helped them achieve those goals. The post Digiday... Continue reading at Digiday

[ Digiday | 2019-06-10 04:02:14 UTC ]
More news stories like this | News stories tagged with: #digiday research #publishers appeared #social platforms #brand awareness


How brands are showing their Pride this month

The momentum around Pride month and the LGBTQ+ community is only growing. More brands than ever are donning rainbows and equal signs, donating to LGBTQ+ causes and launching their own Pride-themed events and merchandise to show their support and connect with people who back the cause. This... Continue reading at Advertising Age

[ Advertising Age | 2019-06-07 18:05:34 UTC ]
More news stories like this | News stories tagged with: #defining moment


How DTC brands plot their PR strategies

While there’s been much deliberation over the best marketing strategies of direct-to-consumer brands, and how those have evolved as the main digital channels like Facebook and Google have become oversaturated and increasingly expensive, there’s been less time spent on the early-days PR... Continue reading at Digiday

[ Digiday | 2019-06-07 04:01:57 UTC ]
More news stories like this | News stories tagged with: #marketing strategies #direct-to-consumer brands #time spent


Grande Dame of Historical Romance Comes to Kensington: Spotlight on Sabrina Jeffries

For her latest series and her first with Kensington, Duke Dynasty, Jeffries chronicles the lives of the children of a thrice-widowed duchess. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #grande dame #historical romance #sabrina jeffries #latest series


Celebrating the Power of Love to Transform Lives: Spotlight on Irene Hannon

The bestselling author of 21 romance novels for Revell has sold more than one million books in the past 10 years, and her publisher is celebrating. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling author #million books