It's All About Branding: Spotlight on Lulu

The veteran self-publishing platform offers authors time-tested tools to publish quality books, build their brands, and reach readers. (Sponsored) Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2022-03-14 04:00:00 UTC ]
News tagged with: #reach readers #self-publishing platform

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Facebook finally lets brands and publishers into Groups

Facebook released new features that gives Pages the power to join Groups, which means publishers and brands can officially participate in the group activity that is increasingly becoming a core focus for the company.On Wednesday, Facebook announced a slate of new tools, including the ability for... Continue reading at Advertising Age

[ Advertising Age | 2019-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #core focus #shared interests #business products #real world


Rewriting the Canon: Bickmore basks in success of indie’s brand new approach

Canongate’s publishing director, who joined the list in 2000 after a stint on work experience, explains how the cross-country indie’s brand building has resulted in its recent purple patch. Continue reading at The Bookseller

[ The Bookseller | 2019-02-02 00:00:00 UTC ]
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Dream Jobs: Spotlight on Simon & Schuster's Masters at Work Series

More than career guides, these narrative portraits of professional lives let readers try on their dream jobs. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster


All the Magazine Brands That Moved Away From Print This Year

It's a tumultuous time in the media industry, and this year saw multiple publications change ownership and some--including, most recently, conservative magazine The Weekly Standard--shutter operations entirely. So it perhaps came as no surprise when a number of brands across three leading... Continue reading at AdWeek

[ AdWeek | 2018-12-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine brands #print products #tumultuous time #media industry #conservative magazine


Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage

Twitter’s been on a tear to prove that even with a smaller audience than Facebook and YouTube, it can be a worthwhile destination for ads and publishers. The post Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-12-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post twitter #sarah personette #center stage


Zaffre launches new website to galvanise Wilbur Smith brand

Bonnier Books UK imprint Zaffre has launched a new website for brand author Wilbur Smith in a joint venture with his creative team at Wilbur Smith Enterprises. Continue reading at The Bookseller

[ The Bookseller | 2018-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joint venture #creative team


Religious Reading: Spotlight on Faith-Based Publishing

We look at six faith-based and spiritual publishers in this special section. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #faith-based publishing #special section


Modernizing the Church: Spotlight on Gabriel Moran

In 'Missed Opportunities,' religion scholar Gabriel Moran offers an accessible roadmap toward a more modern and inclusive Roman Catholic Church. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #missed opportunities


A Gentler Death: Spotlight on Lucinda Herring

In her new book, 'Reimagining Death,' the licensed green funeral director Lucinda Herring invites our culture to reconsider how we die and how we care for those we've lost. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ve lost


Thai Children’s Rights Fair Throws the Spotlight on a Fast-Developing Market

The four-day International Children’s Content Rights Fair—which took place in Thailand, and ended its run on December 2—is focused on children’s content from ASEAN publishers and facilitating rights trading within the region and with overseas exhibitors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #overseas exhibitors


PRH unveils brand partners for Scarlett Curtis’ feminist title

Penguin Random House is partnering with Monki, Google and Black & Beech to promote Feminists Don’t Wear Pink (and Other Lies), the collection of essays curated by Scarlett Curtis. Continue reading at The Bookseller

[ The Bookseller | 2018-11-28 00:00:00 UTC ]
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Digiday Research: European publishers expect to make more money from branded content in 2019

Three-quarters of European publishers surveyed by Digiday plan to increase revenues from video advertisements and branded content in 2019. The post Digiday Research: European publishers expect to make more money from branded content in 2019 appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday research #branded content #increase revenues


Meredith to sell Fortune brand for $150 million

Media and publishing giant Meredith Corp. says it is selling its Fortune brand for $150 million in cash Continue reading at ABC News

[ ABC News | 2018-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$150 million


Inception Announces Bookful, an AR Platform Licensing Penguin Random House Brands

Inception's Bookful app has the advantage of the beloved Beatrix Potter content and other Penguin Random House brands on which to base its first six digital books. The post Inception Announces Bookful, an AR Platform Licensing Penguin Random House Brands appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital books


Endeavor Business Media Buys Healthcare Brand From Vendome Group

Endeavor Business Media has acquired Vendome Group's Healthcare Informatics brand, the Nashville-based b2b firm announced Friday. The deal—which includes the brand's website as well as 13 annual Health IT Summits throughout the U.S.—marks Endeavor's second acquisition since absorbing SouthComm... Continue reading at Folio Magazine

[ Folio Magazine | 2018-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editorial expertise #custom content #financial terms


Brandes honoured as 'influential black Briton' for second year

Jacaranda Books founder Valerie Brandes has been named one of the 100 most influential black Britons for the second year in a row. Continue reading at The Bookseller

[ The Bookseller | 2018-10-26 00:00:00 UTC ]
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Spotlight on José Ignacio Valenzuela

Beloved by YA fantasy readers across the world, Valenzuela's 'To the End of the World' is now available in English. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-10-19 00:00:00 UTC ]
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Why brands wanted in on NY Comic Con's 'rabid' audience

New York Comic Con's audience is "rabid," and not just in the zombie comic book kind of way. That's according to Lance Fensterman, global president of event producer ReedPop, which was behind New York Comic Con this month."They're kind of bleeding-edge around technology, they're huge consumers... Continue reading at Advertising Age

[ Advertising Age | 2018-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lance fensterman #general mills


These Print And Digital Publishers Are Redefining What It Means to Be a Media Brand in 2018

It's been a remarkable year for journalism and storytelling, as legacy media outlets continue to find their new identities in this rapidly evolving digital era. Others have had to nimbly reimagine themselves after being acquired by new owners, all while strategizing for the future with new... Continue reading at AdWeek

[ AdWeek | 2018-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #media brand #revenue streams #media executives


Russell Brand's next book for Bluebird looks at mentoring

Bluebird is publishing a new book from Russell Brand about the role of mentors in improving our lives: Mentors: How to Help and Be Helped. Continue reading at The Bookseller

[ The Bookseller | 2018-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #russell brand