The veteran self-publishing platform offers authors time-tested tools to publish quality books, build their brands, and reach readers. (Sponsored) Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2022-03-14 04:00:00 UTC ]
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Hearst Magazines Digital Media and Us Weekly on why success in branded content depends on more than great creative. The post As Branded Content Moves to the Forefront, Trust and Accountability Remain Key appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-02 00:00:00 UTC ]
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Declining organic reach and increasingly demanding marketers have compelled publishers to spend more on branded-content distribution on Facebook. The post Declining Facebook reach squeezes publishers’ branded-content business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-22 00:00:00 UTC ]
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A change Facebook made to its branded-content guidelines has scrambled several publishers' distribution strategies. The post Facebook’s new branded-content guidelines will force some publishers to abandon a business model appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-12 00:00:00 UTC ]
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We talked to New York’s former First Lady about her newest project, New York Makers. The post Silda Wall Spitzer Tells Us Why She Launched a Publishing Brand appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-08 00:00:00 UTC ]
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Author and founder of the BuyMeOnce website Tara Button was a shopaholic until she fell in love with a Le Creuset pot. Now disposable is a dirty wordForget retail therapy. It’s so yesterday. Avoiding frequent visits to the shops is a better way to serenity, claims a book published this week,... Continue reading at The Guardian
[ The Guardian | 2018-02-04 00:00:00 UTC ]
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Blackadder actor Tony Robinson has expressed his anger at Bristol councillors over their plans to close 17 of the city's libraries, calling them "stupid bastards" on social media. Continue reading at The Bookseller
[ The Bookseller | 2018-02-02 00:00:00 UTC ]
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Publishers were able to make decent money on Facebook by making and selling custom videos for advertisers, but that could soon change. The post Facebook news-feed changes will cut into publishers’ branded-content revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-22 00:00:00 UTC ]
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This new edition of the ESV Bible, annotated and illustrated by field-trained archaeologists, locates Scripture in vivid historical context. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-19 00:00:00 UTC ]
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In 2017 the marginal growth was propelled not by breakout bestsellers, but by undervalued—perhaps literally—midlist writers. Continue reading at The Bookseller
[ The Bookseller | 2018-01-15 00:00:00 UTC ]
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Facebook said today it will tweak the algorithms that control content in users’ news feeds to show more things that have been shared by friends and family, and less content from advertisers and publishers. The news feed, CEO Mark Zuckerberg said, will show less “passive content” that invites... Continue reading at Fast Company
[ Fast Company | 2018-01-12 00:00:00 UTC ]
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Mark Zuckerberg is upending the News Feed, what people see on Facebook every day, in a way that will boost posts from friends, while downplaying messages from brands and media companies, even video posts.The Facebook CEO announced the changes on the social network on Thursday evening, and it... Continue reading at Advertising Age
[ Advertising Age | 2018-01-12 00:00:00 UTC ]
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After more than a decade of visits to CES, the tech-focused publisher will help Vogue, Allure and Bon Appetit show off their tech-y sides to advertisers. The post Why Wired is hosting its Conde Nast sister brands at CES this year appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-09 00:00:00 UTC ]
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Photographer Terry Richardson, whose often risqu images have been featured in A-list fashion magazines as well as in ad campaigns for leading fashion brands, is under investigation by the New York Police Department, according to a report that appears in this morning's Daily News. The paper's... Continue reading at Advertising Age
[ Advertising Age | 2018-01-03 00:00:00 UTC ]
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This month, Chinese bestseller lists from OpenBook and Trajectory show some literary fiction highlights, as well as interest in books on current affairs. The post November 2017 Bestseller Lists from China: Literature and Current Affairs in the Spotlight appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-12-20 00:00:00 UTC ]
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How I've used the ALA Midwinter Meeting has changed over my career, but it's always been valuable. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-15 00:00:00 UTC ]
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Librarians are used to coping with change, but today’s contentious political climate is presenting new challenges. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-15 00:00:00 UTC ]
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Diverse books in schools, making libraries prettier, and more in our latest spotlight. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-15 00:00:00 UTC ]
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Serious debate, discussion, and great books and authors await librarians at the upcoming 2018 ALA Midwinter Meeting in Denver. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-15 00:00:00 UTC ]
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Snap announced recently that it planned to separate feeds from real-life friends from those of publishers and influencers. For brands, this is a rude awakening.It's clear social media has changed the roles of friends, just like it's changed the role of brands. The average person on Facebook has... Continue reading at Advertising Age
[ Advertising Age | 2017-12-04 00:00:00 UTC ]
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The president and CEO of Rowman & Littlefield, one of independent publishing’s most respected figures, looks back on four decades of publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-24 00:00:00 UTC ]
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