It's All About Branding: Spotlight on Lulu

The veteran self-publishing platform offers authors time-tested tools to publish quality books, build their brands, and reach readers. (Sponsored) Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2022-03-14 04:00:00 UTC ]
News tagged with: #reach readers #self-publishing platform

Other Publishing stories related to: 'It's All About Branding: Spotlight on Lulu'


Alexa and Hearst Team Up on ‘Voice-First’ Brand

Magazine media is finding a number of pioneering use cases for ambient computing. The post Alexa and Hearst Team Up on ‘Voice-First’ Brand appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand appeared #magazine media


To Improve Chatbots, Brands Need to Combine Automation With Human Oversight

Sephora is becoming something of a chatterbox. The beauty retailer regularly converses with customers, whether that's by sharing prom tips with teens on the social media platform Kik, or helping shoppers book in-store appointments via Facebook Messenger. This type of interactive exchange--in... Continue reading at AdWeek

[ AdWeek | 2017-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook messenger #messaging apps


Why Publishers Need to Focus on Audience and Brand as They Step Up Their Video Efforts

The pivot to video came upon the publishing world with a force still being grappled with, even as the video environment continues to evolve. During a panel discussion on the subject during Adweek's first Elevate summit today, Vox general manager Andrew Golis described the experience as "moving... Continue reading at AdWeek

[ AdWeek | 2017-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing world #panel discussion


When Building Their Brands, Two Retailers Look to the Power of Print

Newcomers to publishing produce a pair of high-quality coffee-table books for their customers. The post When Building Their Brands, Two Retailers Look to the Power of Print appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print appeared


Can Volkswagen Rebuild Its Brand?

A recent book goes behind the scenes of the Volkswagen scandal to examine what drove the automaker to cheat and whether its culture can change. Continue reading at Knowledge@Wharton

[ Knowledge@Wharton | 2017-10-24 00:00:00 UTC ]
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Spotlight on Kensington's Rebel Base Books

With its digital-first Rebel Base Books imprint, Kensington is launching into sci-fi and fantasy publishing (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-10-06 00:00:00 UTC ]
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Company spotlight: Dialogue Books taking the road less travelled

In three months at Little, Brown, Sharmaine Lovegrove has got off to a flying start, as Sarah Shaffi discovers. Continue reading at The Bookseller

[ The Bookseller | 2017-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #company spotlight #sharmaine lovegrove


Company spotlight: looking to the future at Aitken Alexander

After a tough year at Aitken Alexander, Clare Alexander says the agency is ready to return to the spotlight. Continue reading at The Bookseller

[ The Bookseller | 2017-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #company spotlight #aitken alexander #tough year #clare alexander


Spotlight on the 'ESV Illuminated Bible'

Crossway's new 'ESV Illuminated Bible' gives art journalers a beautiful new way to engage with Scripture (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-10-02 00:00:00 UTC ]
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Company spotlight: Librairie Mollat

It may be more than 120 years old, but France’s largest indie is using modern methods to boost its customer appeal. Barbara Casassus reports. Continue reading at The Bookseller

[ The Bookseller | 2017-09-27 00:00:00 UTC ]
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Company spotlight: 'Deep partnership' is key for CUP

Cambridge University press c.e.o. Peter Phillips explains how the publisher is working ever more closely with other university departments to capitalise on 'the Cambridge Advantage'. Continue reading at The Bookseller

[ The Bookseller | 2017-09-19 00:00:00 UTC ]
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A Publishers’ Workshop in the Philippines: Southeast Asian Literature in the Spotlight

Frankfurt Book Fair's year-'round network of outreach events includes international workshops for publishers to cultivate emerging world markets. The post A Publishers’ Workshop in the Philippines: Southeast Asian Literature in the Spotlight appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #spotlight appeared


Deadline looms for Creative Gift category spotlight

The Bookseller will be running a Creative Gift category spotlight in 20th October issue. Continue reading at The Bookseller

[ The Bookseller | 2017-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #deadline looms


T Magazine, Trusted Media Brands Staff Up | People on the Move

Foreign Policy taps a new editor-in-chief, Refinery29 names a senior fashion editor, and more… The post T Magazine, Trusted Media Brands Staff Up | People on the Move appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #move appeared


‘The app isn’t always brand-safe’: Why Grindr is trying to become a publisher

Grindr hopes its new publishing arm can win over big brands that would otherwise steer clear of hookup apps. The post ‘The app isn’t always brand-safe’: Why Grindr is trying to become a publisher appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher appeared #publishing arm #big brands


Halo Top Ice Cream and FX Are the First Brands to Back Gay Dating App Grindr’s New Digital Magazine

After quietly rolling out a digital publication earlier this year, Grindr is making its push into digital media official today with the launch of lifestyle site Into, which it hopes will attract ad dollars from brands looking to advertise around LGBTQ content. Into launched in March as part of a... Continue reading at AdWeek

[ AdWeek | 2017-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital magazine #lifestyle site


Big brand probes dominate FT business book longlist

The 17-strong longlist for the 2017 Financial Times and McKinsey Business Book of the Year has been announced, with perspectives on modern phenomena such as driverless cars, Uber and the history of the iPhone, and studies on Facebook, Google, and Amazon making the cut. Continue reading at The Bookseller

[ The Bookseller | 2017-08-15 00:00:00 UTC ]
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Spotlight on OverDrive and Digital Book Clubs

Libraries and publishers are seeing huge benefits from OverDrive's digital book clubs, especially the Big Library Read (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-11 00:00:00 UTC ]
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Spotlight on Taste of Home Cookbooks

This September, Taste of Home launches two new photo-packed cookbooks featuring over 1,000 recipes from across its print and digital platforms (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-11 00:00:00 UTC ]
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Acquisitions: Netflix Buys Millarworld; Barnes & Noble Education Buys Student Brands

Netflix acquires comic book publisher Millarworld. Barnes & Noble Education adds positions in Brazil, France, Mexico with Student Brands. The post Acquisitions: Netflix Buys Millarworld; Barnes & Noble Education Buys Student Brands appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-08-08 00:00:00 UTC ]
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