It's All About Branding: Spotlight on Lulu

The veteran self-publishing platform offers authors time-tested tools to publish quality books, build their brands, and reach readers. (Sponsored) Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2022-03-14 04:00:00 UTC ]
News tagged with: #reach readers #self-publishing platform

Other Publishing stories related to: 'It's All About Branding: Spotlight on Lulu'


How Bonnier is Finding Success with Branded Content

Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
More news stories like this | News stories tagged with: #finding success #branded content #display advertising #ad blockers #bonnier


Harrogate's author exclusion clause branded 'predatory' by rivals

Theakston Old Peculier Crime Writing Festival has expanded its author exclusion clause, banning special guest authors from appearing at other crime festivals, according to crime fiction event CrimeFest. Continue reading at The Bookseller

[ The Bookseller | 2019-12-20 06:06:55 UTC ]
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‘A silent assassin’: Brand safety tags slow publisher sites

"The challenge we have is that we don’t get visibility of the full extent of this, it’s a bit of a silent assassin," said one magazine publishing executive, speaking anonymously. The post ‘A silent assassin’: Brand safety tags slow publisher sites appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-12-19 05:00:20 UTC ]
More news stories like this | News stories tagged with: #magazine publishing


Capturing a Unique World: Spotlight on Wanda E. Brunstetter

The New York Times–bestselling author kicks off her latest series with The Crow’s Call, a mystery set in Amish country. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-16 05:00:00 UTC ]
More news stories like this | News stories tagged with: #latest series #mystery set


Doing the Work of Antiracism: Spotlight on Layla F. Saad

The author’s new book challenges readers to confront white supremacy. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-16 05:00:00 UTC ]
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Finding a North Star: Spotlight on Peggy Weber

In Enough as You Are, Weber uses faith and love to combat feelings of inadequacy and build self-esteem. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-16 05:00:00 UTC ]
More news stories like this | News stories tagged with: #north star


The Kids Are All Right: Spotlight on Laura Bates

A debut YA novel looks to help readers curb online abuse and sexism, better understand the effects of cyberbullying, and reflect on their own behavior—both online and off. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-16 05:00:00 UTC ]
More news stories like this | News stories tagged with: #laura bates #debut ya #ya novel


School & Library Spotlight 2019: OverDrive Education Celebrates Sora

Sora, OverDrive Education’s K–12 student reading app, is marking its first birthday with some impressive stats, as well as ed tech honors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-13 05:00:00 UTC ]
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School & Library Spotlight 2019: Education and Representation at AASL

Librarians share their takeaways from the American Association of School Librarians National Conference, which wrapped up November 16 in Louisville, Ky. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-13 05:00:00 UTC ]
More news stories like this | News stories tagged with: #librarians share #american association


School & Library Spotlight 2019: Checking Out Midwinter

We offer some educational events of interest at the ALA Midwinter Meeting, which will take place January 24–28 in Philadelphia. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-13 05:00:00 UTC ]
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Questex Acquires Multiple Trade Shows and B2B Brands from Informa Plc

A year after its sale to private equity firm MidOcean Partners, Questex's path forward continues to take shape. The global B2B media and events firm revealed Tuesday that it has acquired a handful of events and digital brands from Informa plc—a move that CEO Paul Miller says aligns with the... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-05 19:51:20 UTC ]
More news stories like this | News stories tagged with: #existing teams #strategic review #previously cmo #organic growth #informa plc


A Literary Way of Life: Spotlight on New England

We look inside the bookish Northeast, where publishers with deep roots turn innovation into tradition. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-01 05:00:00 UTC ]
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The Life Lessons of “Little Lulu”

Margaret Atwood writes about the influence that the “Little Lulu” comics had on her as a young writer and storyteller. Continue reading at New Yorker

[ New Yorker | 2019-11-29 11:00:00 UTC ]
More news stories like this | News stories tagged with: #life lessons #young writer


Folio: Show Speakers Highlight Brand Power on Day One

Over 700 attendees from publishers large and small convened in Midtown Manhattan on Wednesday for the opening of the 2019 Folio: Show—this outlet's annual industry conference for multi-platform media companies. Linda Thomas Brooks, president and CEO of MPA—the Association of Magazine Media,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-31 20:42:22 UTC ]
More news stories like this | News stories tagged with: #main stage #meredith magazines #chip gaines #magnolia journal #retain talent


Meredith Sells Money Magazine Brand, Nearly Two Years After Time Inc. Merger

Meredith Corp. has sold the Money magazine brand to Ad Practitioners LLC, a three-year-old Puerto Rico-based media and advertising startup behind the product review site ConsumersAdvocate.org, both parties announced Tuesday morning. Terms of the deal were not disclosed. One of a handful of... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-22 16:06:17 UTC ]
More news stories like this | News stories tagged with: #sports illustrated #personal finance #emailed questions #full potential


How to make your brand worth talking about

In today’s information-rich, mobile-centric world, people are more distracted than ever. Marketers used to be able to rely on TV ads or billboards to get in front of consumers. Now they must think mobile-first.  Earlier this year, we hit a remarkable milestone: According to eMarketer, Americans... Continue reading at Advertising Age

[ Advertising Age | 2019-10-22 15:19:20 UTC ]
More news stories like this | News stories tagged with: #football season #time spent #market research #nielsen


The 2019 Publishing Hot List: The Print and Digital Media Brands Paving a Way to Profitability

Media is dying? Don't tell that to the winners of this year's Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president... Continue reading at AdWeek

[ AdWeek | 2019-10-21 00:00:55 UTC ]
More news stories like this | News stories tagged with: #revenue streams #daily basis #digital media


The state of brand suitability

According to new State of the Industry research from Integral Ad Science and Digiday, brand suitability — a term describing a marketer’s desired targeting parameters, including subjective variables like location and demographics — is emerging as a top concern for digital media pros. The post... Continue reading at Digiday

[ Digiday | 2019-10-17 02:26:20 UTC ]
More news stories like this | News stories tagged with: #digital media


A Guide to Authentic Living: Spotlight on Candace Cameron Bure

Bure’s new guided journal, Authentic Living: Jesus Every Day, embodies the spirit of her lifestyle brand, a line of faith-based products designed to help women live more meaningful and joyful lives. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #guided journal #lifestyle brand


Writing the Book on the Big Book: Spotlight on William H. Schaberg

A new history about the writing and publication of the Big Book shines a light on the work of Bill W. and the early days of Alcoholics Anonymous. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #early days #big book