It's All About Branding: Spotlight on Lulu

The veteran self-publishing platform offers authors time-tested tools to publish quality books, build their brands, and reach readers. (Sponsored) Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2022-03-14 04:00:00 UTC ]
News tagged with: #reach readers #self-publishing platform

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Where Hope Comes From: Spotlight on Linda Kass

In her latest novel, A Ritchie Boy, Kass examines one of the most unacknowledged and important American units in WWII (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #linda kass


Claiming Abundance: Spotlight on Corie Adjmi

The author’s short story collection highlights the lives of women in pursuit of self-acceptance and empowerment. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-13 04:00:00 UTC ]
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‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight

Rampant keyword blocking is a symptom of the open marketplace, but news publisher pages are dense and they won’t be pulling inventory out anytime soon. The post ‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-07-07 04:01:07 UTC ]
More news stories like this | News stories tagged with: #open marketplace #news publisher


A Beacon of Light: Spotlight on Christopher Vogler

An updated edition of The Writer’s Journey, published to mark the book’s 25th anniversary, offers new and updated concepts about the hero’s journey and what makes a great story. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #updated edition #25th anniversary #great story


TikTok Tells Brands Not to ‘Make Ads’ at First-Ever NewFronts

Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek

[ AdWeek | 2020-06-25 21:01:24 UTC ]
More news stories like this | News stories tagged with: #company released #running ads #digital content


Booksellers are the gatekeepers for titles by people of colour, says Brandes

Booksellers are now the “gatekeepers” and attempts to get titles by people of colour into their stores are often an “exercise in futility”, Jacaranda Books founder Valerie Brandes has said. Continue reading at The Bookseller

[ The Bookseller | 2020-06-25 01:19:33 UTC ]
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Bonnier Books UK to launch Ollerton as fiction brand

Ex-special forces soldier turned TV star Matthew "Ollie" Ollerton is publishing a debut thriller with Bonnier Books UK. Continue reading at The Bookseller

[ The Bookseller | 2020-06-24 00:04:04 UTC ]
More news stories like this | News stories tagged with: #bonnier


Vijay Karnataka puts a Spotlight on Distribution Channel During Pandemic

During the COVID-19 pandemic lockdown, print media saw multiple obstacles, one of which was the physical nature of its daily distribution. Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-22 17:21:08 UTC ]
More news stories like this | News stories tagged with: #distribution channel #print media


Reframing Genesis: Spotlight on Sharon Chmielarz

A work of poetry inspired by the Book of Genesis looks to explore ancient stories in new ways. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-25 04:00:00 UTC ]
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International Spotlight: Ireland book sales’ value falls 29% in lockdown

Across the Irish Sea the books market has suffered as bookshops have been shuttered, falling by almost a third in value Continue reading at The Bookseller

[ The Bookseller | 2020-05-11 04:31:29 UTC ]
More news stories like this | News stories tagged with: #books market


The Power of Perception: Spotlight on John Perkins

A writer advocates for radical transformation in business and in life. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-04 04:00:00 UTC ]
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Make America Sacred Again: Spotlight on Glenn Aparicio Parry

With Original Politics, Nautilus Book Award winner Parry looks to heal divisions and unify the United States. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-04 04:00:00 UTC ]
More news stories like this | News stories tagged with: #heal divisions #book award


20 brand-new books hitting shelves today.

The days in quarantine would all blend together if it weren’t for Tuesday, which is the day new books hit the (now metaphorical) shelves. Here are a few of the titles dropping today. You can get them from your local indie and/or Bookshop (which, by the way, has now raised over one million... Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-28 13:57:38 UTC ]
More news stories like this | News stories tagged with: #local indie #million dollars #bookshop


Rethinking Freud: Spotlight on Jill Hannum and Ines Rieder

An English translation of the biography of one of Freud’s most mysterious patients gives readers an opportunity to reconsider the only essay on female homosexuality by the founder of psychoanalysis. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #english translation


Global Connectedness in Trying Times: Spotlight on the Sheikh Zayed Book Award.

The SZBA celebrates literary and cultural achievements in the Arab world. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #arab world #zayed book


HQ bags Brand's practically perfect Poppins book

HQ has bagged a second book by comedian Katy Brand, billed as part manifesto, part celebration of Mary Poppins. Continue reading at The Bookseller

[ The Bookseller | 2020-04-23 12:45:31 UTC ]
More news stories like this | News stories tagged with: #part manifesto #mary poppins


As brands block coronavirus, streaming app Newsy opens an ad slot free from bad news

Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age

[ Advertising Age | 2020-04-17 17:36:26 UTC ]
More news stories like this | News stories tagged with: #bad news #digital publisher


Complex’s Rich Antoniello’s recipe for media in crisis: ‘Brand plus brains plus balance sheet’

For publishing companies to survive a global crisis like the one we're in, Rich Antoniello's formula is 'brand, plus brains, plus balance sheet." He would know, having stewarded Complex through the 2008 financial crisis as CEO, the role he still holds now. But compared to that, the downturn... Continue reading at Digiday

[ Digiday | 2020-03-31 04:00:00 UTC ]
More news stories like this | News stories tagged with: #global crisis #digiday podcast #rich antoniello #balance sheet #coronavirus pandemic #publishing companies


Challenger Brands Have More Options as Demand for Digital Content in the Tech Age Grows

The U.S. Chamber of Commerce, the leading cheerleader for American business owners large and small, remains hopeful that U.S. businesses will emerge from the coronavirus crisis battered and bruised, but not broken. "It's too early to determine the long-term impact on supply chains,... Continue reading at AdWeek

[ AdWeek | 2020-03-27 14:55:42 UTC ]
More news stories like this | News stories tagged with: #supply chains #digital content


PA 'strengthens platform' with new branding

The Publishers Association has unveiled a brand and website redesign, including a new logo, icon and colour scheme that have been chosen "to reflect the creativity and dynamism of the publishing industry". Continue reading at The Bookseller

[ The Bookseller | 2020-03-25 01:18:09 UTC ]
More news stories like this | News stories tagged with: #website redesign #colour scheme #publishing industry #publishers association