It's All About Branding: Spotlight on Lulu

The veteran self-publishing platform offers authors time-tested tools to publish quality books, build their brands, and reach readers. (Sponsored) Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2022-03-14 04:00:00 UTC ]
News tagged with: #reach readers #self-publishing platform

Other Publishing stories related to: 'It's All About Branding: Spotlight on Lulu'


Moomin marvellous: Brand raises £1m for Oxfam with Sort Of Books and Waterstones

A special edition of The Invisible Child (Sort Of Books), featuring two short stories from the collection Tales from Moominvalley, has helped to raise £1m for Oxfam's projects supporting women and girls around the world. Continue reading at The Bookseller

[ The Bookseller | 2020-12-21 05:12:22 UTC ]
More news stories like this |


Sesame Street cereal and brands’ fun with the Utah monolith: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Brought to you by General Mills Cereal sales have risen sharply during the... Continue reading at Advertising Age

[ Advertising Age | 2020-12-02 11:34:50 UTC ]
More news stories like this | News stories tagged with: #hard task #staying safe #cmo strategy #newsletters galore #subscribers make #corporate subscriptions #find options #—including access #short stories


Women Writers Spotlight 2020

Find more Religion & Spirituality coverage here on women authors writing books aimed at female audiences. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-21 05:00:00 UTC ]
More news stories like this |


Self-Published Author Moves Brand into Consumer Products

Popular self-published children's author-illustrator Diane Alber is partnering with Surge Licensing to expand her brand and characters globally. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer products


Chronicle Books acquires three game brands from Wild and Wolf

Chronicle Books, which is distributed in the UK by Abrams & Chronicle Books, has acquired three "signature" Wild and Wolf game and toy brands.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-16 00:22:57 UTC ]
More news stories like this | News stories tagged with: #game brands #chronicle books


Chronicle Buys Game Brands from Wild + Wolf

Chronicle Books has acquired three toy and game brands from Wild + Wolf, a Bath, England–based gift specialist. The deal adds some 350 products to Chronicle's gift and game offerings. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
More news stories like this | News stories tagged with: #chronicle books #game brands


Alison Rich Takes Reins on PRH's Author Brand Development

Alison Rich has been named to the newly created role of senior v-p of author development at Penguin Random House, and is charged with growing authors' platforms in ways that may be tangential to the business of marketing their books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-12 05:00:00 UTC ]
More news stories like this |


DoubleVerify Authentic Brand Safety Targeting Comes to Google Display & Video 360

DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek

[ AdWeek | 2020-11-02 18:20:24 UTC ]
More news stories like this | News stories tagged with: #demand-side platform #digital media


The Kids Are All Right: Spotlight on Flamboyant Books

A small press in Barcelona looks to expand its reach and help young readers all over the world. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-02 05:00:00 UTC ]
More news stories like this | News stories tagged with: #young readers #small press


HC partners with D&AD on hunt for emerging designer for Narnia branding

HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series.   Continue reading at The Bookseller

[ The Bookseller | 2020-10-29 10:43:11 UTC ]
More news stories like this | News stories tagged with: #brand identity #harpercollins


Connecting for Inclusion, Happiness, and Success: Spotlight on Melanie Katzman

In Connect First, the Wall Street Journal #1 bestselling authorand business psychologist lays out a plan for bringing human connection and emotional understanding to the workplace. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-26 04:00:00 UTC ]
More news stories like this |


As Trump blundered, Cuomo stepped into the coronavirus spotlight

In his memoir Cuomo recounts how daunting it was — and is — to deal with the day-to-day crises of the pandemic. Continue reading at The Washington Post

[ The Washington Post | 2020-10-16 12:00:00 UTC ]
More news stories like this | News stories tagged with: #memoir


Thomas Nelson, Lysa TerKeurst Launch New Book Brand

Thomas Nelson's Nelson Books imprint is partnering with bestselling author Lysa TerKeurst on COMPEL, a new author training and publishing program geared toward female Christian authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #thomas nelson #publishing program #bestselling author #books imprint


Midas launches new brand identity

Communications agency Midas has launched a new brand identity as it expands into fresh business areas under c.e.o. Jason Bartholomew. Continue reading at The Bookseller

[ The Bookseller | 2020-09-22 17:44:05 UTC ]
More news stories like this | News stories tagged with: #brand identity #jason bartholomew


Happily-Ever-After Horror: Spotlight on Darcy Coates

A new partnership with Poisoned Pen Press brings the prolific and popular author’s horror novels to bookstores and libraries everywhere. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #horror novels #popular author #libraries


Reader, Heal Yourself: Spotlight on Wim Hof

In his latest book, The Wim Hof Method, the extreme athlete aims to change the way people perceive consciousness and human potential. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #wim hof


Calling All Sheroes: Spotlight on National Geographic Books

A new pair of female-focused titles—Izzy Newton and the S.M.A.R.T. Squad: Absolute Hero and Girls Can—looks to inspire and empower young readers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-14 04:00:00 UTC ]
More news stories like this |


What Brands Can Learn From NASA’s Marketing of the Apollo Missions

The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek

[ AdWeek | 2020-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cold war #late 1950s #dark side #science fiction


Updating a Classic: Spotlight on the 'NIV Study Bible'

The leading evangelical study Bible has been completely revised for contemporary readers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-24 04:00:00 UTC ]
More news stories like this |


An Ideal Study Bible: Spotlight on the 'NRSV Simple Faith Bible'

President Jimmy Carter offers his compassionate, rigorous, and openhearted vision of life according to the principles of Scripture in this new study Bible. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-24 04:00:00 UTC ]
More news stories like this |