It's All About Branding: Spotlight on Lulu

The veteran self-publishing platform offers authors time-tested tools to publish quality books, build their brands, and reach readers. (Sponsored) Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2022-03-14 04:00:00 UTC ]
News tagged with: #reach readers #self-publishing platform

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Chronicle Buys Game Brands from Wild + Wolf

Chronicle Books has acquired three toy and game brands from Wild + Wolf, a Bath, England–based gift specialist. The deal adds some 350 products to Chronicle's gift and game offerings. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
More news stories like this | News stories tagged with: #chronicle books #game brands


Alison Rich Takes Reins on PRH's Author Brand Development

Alison Rich has been named to the newly created role of senior v-p of author development at Penguin Random House, and is charged with growing authors' platforms in ways that may be tangential to the business of marketing their books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-12 05:00:00 UTC ]
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DoubleVerify Authentic Brand Safety Targeting Comes to Google Display & Video 360

DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek

[ AdWeek | 2020-11-02 18:20:24 UTC ]
More news stories like this | News stories tagged with: #demand-side platform #digital media


The Kids Are All Right: Spotlight on Flamboyant Books

A small press in Barcelona looks to expand its reach and help young readers all over the world. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-02 05:00:00 UTC ]
More news stories like this | News stories tagged with: #young readers #small press


HC partners with D&AD on hunt for emerging designer for Narnia branding

HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series.   Continue reading at The Bookseller

[ The Bookseller | 2020-10-29 10:43:11 UTC ]
More news stories like this | News stories tagged with: #brand identity #harpercollins


Connecting for Inclusion, Happiness, and Success: Spotlight on Melanie Katzman

In Connect First, the Wall Street Journal #1 bestselling authorand business psychologist lays out a plan for bringing human connection and emotional understanding to the workplace. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-26 04:00:00 UTC ]
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As Trump blundered, Cuomo stepped into the coronavirus spotlight

In his memoir Cuomo recounts how daunting it was — and is — to deal with the day-to-day crises of the pandemic. Continue reading at The Washington Post

[ The Washington Post | 2020-10-16 12:00:00 UTC ]
More news stories like this | News stories tagged with: #memoir


Thomas Nelson, Lysa TerKeurst Launch New Book Brand

Thomas Nelson's Nelson Books imprint is partnering with bestselling author Lysa TerKeurst on COMPEL, a new author training and publishing program geared toward female Christian authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #thomas nelson #publishing program #bestselling author #books imprint


Midas launches new brand identity

Communications agency Midas has launched a new brand identity as it expands into fresh business areas under c.e.o. Jason Bartholomew. Continue reading at The Bookseller

[ The Bookseller | 2020-09-22 17:44:05 UTC ]
More news stories like this | News stories tagged with: #brand identity #jason bartholomew


Reader, Heal Yourself: Spotlight on Wim Hof

In his latest book, The Wim Hof Method, the extreme athlete aims to change the way people perceive consciousness and human potential. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #wim hof


Calling All Sheroes: Spotlight on National Geographic Books

A new pair of female-focused titles—Izzy Newton and the S.M.A.R.T. Squad: Absolute Hero and Girls Can—looks to inspire and empower young readers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-14 04:00:00 UTC ]
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Happily-Ever-After Horror: Spotlight on Darcy Coates

A new partnership with Poisoned Pen Press brings the prolific and popular author’s horror novels to bookstores and libraries everywhere. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #horror novels #popular author #libraries


What Brands Can Learn From NASA’s Marketing of the Apollo Missions

The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek

[ AdWeek | 2020-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cold war #late 1950s #dark side #science fiction


An Ideal Study Bible: Spotlight on the 'NRSV Simple Faith Bible'

President Jimmy Carter offers his compassionate, rigorous, and openhearted vision of life according to the principles of Scripture in this new study Bible. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-24 04:00:00 UTC ]
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Updating a Classic: Spotlight on the 'NIV Study Bible'

The leading evangelical study Bible has been completely revised for contemporary readers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-24 04:00:00 UTC ]
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The World’s Biggest Brands Are Spending More in Programmatic

Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures... Continue reading at AdWeek

[ AdWeek | 2020-08-20 15:32:30 UTC ]
More news stories like this | News stories tagged with: #programmatic advertising #biggest brands #digital media


Giving Voice to Indigenous Children: Spotlight on Rebecca Thomas

The author’s picture book helps Indigenous children see themselves in familiar stories. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #giving voice #familiar stories #picture book


An Industry Disrupter: Spotlight on the Collective Book Studio

The full-service, partnership publisher collaborates with authors to elevate bookmaking to an art form. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #art form


So Much More Than Ghostwriting: Spotlight on Kevin Anderson & Associates

A ghostwriting, editing, and publishing services company takes a white-glove, comprehensive approach to supporting clients. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-10 04:00:00 UTC ]
More news stories like this | News stories tagged with: #supporting clients #publishing services


How a Better Understanding of the Digital Media Supply Chain Can Give Brands a Leg Up

Chris Kane's job is to take a look at a brand's digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they're buying through each exchange. Kane, founder and... Continue reading at AdWeek

[ AdWeek | 2020-07-29 21:03:28 UTC ]
More news stories like this | News stories tagged with: #digital media