It's All About Branding: Spotlight on Lulu

The veteran self-publishing platform offers authors time-tested tools to publish quality books, build their brands, and reach readers. (Sponsored) Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2022-03-14 04:00:00 UTC ]
News tagged with: #reach readers #self-publishing platform

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Nielsen Refreshes Brand, Logo Following NielsenIQ Sale

Nielsen is getting a new look, with its first brand refresh in five years and a new logo for the first time since 2007. The media measurement company sold its Global Connect business, Nielsen IQ, to Advent International in March, and the new campaign is designed to update the marketplace's view... Continue reading at AdWeek

[ AdWeek | 2021-10-18 11:00:00 UTC ]
More news stories like this | News stories tagged with: #advent international #nielsen


Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities

Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-10-08 04:01:00 UTC ]
More news stories like this | News stories tagged with: #hearst


Bookselling Spotlight: The Dog Eared Book

The Dog Eared Book hosts few author events and has no local school partnerships or large initiatives underway. But as it approaches its seventh anniversary, the Palmyra, N.Y., store represents something rare in American bookselling today: it is simply a bookstore, and a highly successful one at... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bookselling spotlight #author events #seventh anniversary


After 125 Years, Hearst Brand House Beautiful Launches Its First Podcast

When it comes to haunted houses, House Beautiful thinks the ghosts have gotten all the attention. To compensate, on Wednesday the Hearst title launched the first podcast in its 125-year history, a free, five-episode product called Dark House, which will explore the stories and architecture... Continue reading at AdWeek

[ AdWeek | 2021-10-01 12:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst


Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company

Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-09-29 04:01:00 UTC ]
More news stories like this | News stories tagged with: #case study #digital content


Want to watch Olivia Colman perform a brand new lecture by Elena Ferrante?

Yes! I do. You probably do, too. Well, starting today, as part of the International Literature Festival Utrecht, you can indeed stream video of the utterly delightful Olivia Colman reading a brand new lecture by Elena Ferrante (as translated by Ann Goldstein; the lecture will also be available... Continue reading at Literrary Hub

[ Literrary Hub | 2021-09-24 13:20:11 UTC ]
More news stories like this | News stories tagged with: #elena ferrante #starting today #ann goldstein #literature festival


News Review: Illustration spotlight

The Association of Illustrators (AOI) is hosting “a friendly, honest conversation” about working with disabled illustrators next month. Continue reading at The Bookseller

[ The Bookseller | 2021-09-23 20:18:06 UTC ]
More news stories like this | News stories tagged with: #honest conversation


Retail Spotlight: No Alibis. 83 Botanic Avenue, Belfast BT7 1JL

Ahead of its 25-year anniversary, the founder of independent bookshop No Alibis talks about his budding list of publications, its roots in the crime fiction community, and the famous faces who have visited its renowned in-store gigs. Continue reading at The Bookseller

[ The Bookseller | 2021-09-10 12:39:31 UTC ]
More news stories like this | News stories tagged with: #retail spotlight #independent bookshop


HarperCollins Ireland publisher Nagle looks to build brand as list launches

With its first two titles issued last week and a further four to come in 2021, Conor Nagle explains how HarperCollins Ireland is harnessing the power of a big list alongside some indie sensibilities. Continue reading at The Bookseller

[ The Bookseller | 2021-09-10 00:00:19 UTC ]
More news stories like this | News stories tagged with: #harpercollins ireland #harpercollins


Discovering a World of Wonder: Spotlight on Explorer Academy

Nat Geo’s Explorer Academy series blends fact, fiction, and breathless adventure to deliver a unique reading experience. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #explorer academy #nat geo


Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing

The Good Housekeeping Institute set the precedent for Hearst UK and the new Hearst Institute is looking to replicate those successes across all its brands. The post Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-03 04:01:00 UTC ]
More news stories like this | News stories tagged with: #hearst uk #good housekeeping #product testing #hearst


Why two brothers are betting on creating new brands and e-commerce to grow their media company

Former Bonnier Corp. CEO Eric Zinczenko is the new COO/president of his brother David Zinczenko's company Galvanized Media. The post Why two brothers are betting on creating new brands and e-commerce to grow their media company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-02 04:01:00 UTC ]
More news stories like this | News stories tagged with: #media company #bonnier corp #bonnier


Zen and the Art of Children's Books: Spotlight on Mark Brown

The author’s Zen Pig series shows children the importance of gratitude, presence, and compassion with clear writing and touching artwork. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-02 04:00:00 UTC ]
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Faith, Fun, and Finance: Spotlight on Charles and Angela Todd

A children’s book series delivers financial teachings drawn from scripture. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #children’s book


Reimagining a Classic: Spotlight on Joe Sutphin

The bestselling illustrator has published a new version of the landmark children’s book Little Pilgrim’s Progress. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #children’s book


For the Kids: Spotlight on Vince Cleghorne

With books like I Want to Be a Dino-Kid, Mich & Moose, Bug Soup, Smiles, and Hoo’s There?, an author and illustrator looks to inspire children to fall in love with reading. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #inspire children


National Poetry Day to spotlight over 40 books in recommended lists

The 2021 trade campaign to mark National Poetry Day (NPD) on 7th October is spotlighting 43 new poetry books from 26 different publishers, in a year that sees more recommendations from indie presses than ever before. Continue reading at The Bookseller

[ The Bookseller | 2021-07-09 09:29:33 UTC ]
More news stories like this | News stories tagged with: #poetry books #indie presses


Audacity branded 'possible spyware' after controversial privacy policy update

Popular open source audio editor Audacity has become rather more familiar with controversy recently than it is probably comfortable with. Concerns built up following the software's acquisition by Muse Group and subsequent changes to telemetry and privacy settings. With the latest changes to its... Continue reading at Betanews

[ Betanews | 2021-07-05 09:03:53 UTC ]
More news stories like this | News stories tagged with: #independent publisher


Brand-new doctors, enlisted to battle the pandemic

What six med school graduates saw as the coronavirus tore through New York hospitals. Continue reading at The Washington Post

[ The Washington Post | 2021-07-02 12:00:00 UTC ]
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YMU’s Harris on crossing the aisle to agenting and building non-fiction brands

Having been responsible for much of Orion’s non-fiction output for more than a decade, Amanda Harris’ switch to agenting came as a surprise to some. She discusses her first 18 months at YMU, and explains why it has been a rewarding endeavour.   Continue reading at The Bookseller

[ The Bookseller | 2021-07-01 10:03:00 UTC ]
More news stories like this | News stories tagged with: #amanda harris