It's All About Branding: Spotlight on Lulu

The veteran self-publishing platform offers authors time-tested tools to publish quality books, build their brands, and reach readers. (Sponsored) Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2022-03-14 04:00:00 UTC ]
News tagged with: #reach readers #self-publishing platform

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How brands are keeping audiences engaged in a competitive content world

Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday

[ Digiday | 2022-11-16 15:33:50 UTC ]
More news stories like this | News stories tagged with: #senior director #product management #holiday season #google partnered #digital content


Podcast ads universally boost brand metrics—and longer ads work better, Nielsen finds

Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age

[ Advertising Age | 2022-10-26 15:52:35 UTC ]
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A Better Way to Publish: Spotlight on Bookscription

With Bookscription from Booknet, authors can publish new books in installments and build lasting connections with readers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-14 04:00:00 UTC ]
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The Transformative Power of Trauma: Spotlight on Yvonne Martinez

In her debut memoir, the author explores trauma and resilience—her own and that of her family—and, in telling her story, finds catharsis and freedom. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #transformative power #debut memoir


Eurovision 2023: 1969 joint-winner Lulu says 'you have to be a good loser'

The former Eurovision winner had backed Glasgow, which lost to Liverpool in its bid to host the 2023 song contest. Continue reading at BBC News

[ BBC News | 2022-10-08 07:32:25 UTC ]
More news stories like this | News stories tagged with: #lulu


The Magic Touch: Spotlight on Cat Howell

In Magic Source Codes, the author explores how magic saved her from suicide and depression and offers readers tips for utilizing magic to better their own lives. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #magic touch #author explores


God's Loving Guidance: Spotlight on Dr. Sheila Hayford

The author’s latest, Chapter by Chapter: The Voice of God Study Bible, provides an intimate approach to understanding the word of God. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-07 04:00:00 UTC ]
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Activision Blizzard director Lulu Cheng Meservey joins C-suite head of Microsoft acquisition

Lulu Cheng Meservey will resign from the board and become executive vice president of corporate affairs and chief communications officer. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2022-10-06 21:51:31 UTC ]
More news stories like this | News stories tagged with: #lulu


Holy and Wholly Loved: Spotlight on Julie Wright

With 'Redeeming Eve', the author looks to help women navigate modern challenges by exploring the lives and struggles of women in the Bible. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-03 04:00:00 UTC ]
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Bookselling Spotlight: Third Eye Books

We talk with Michelle Lewis and Charles Hannah, who own and operate Third Eye Books, a store in Portland, Ore., focused on anti-racism and social justice titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-30 00:00:00 UTC ]
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A Blueprint for Success: Spotlight on Whynde Kuehn

In Strategy to Reality, the author offers a holistic perspective on building and structuring a successful business. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-23 04:00:00 UTC ]
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Marketing in the metaverse—what science fiction can teach brands about Web3

With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at Advertising Age

[ Advertising Age | 2022-09-22 09:30:00 UTC ]
More news stories like this | News stories tagged with: #digital space #science fiction


At Frankfurter Buchmesse: A ‘Spotlight on Africa’

The 'Spotlight on Africa' program scheduled for October's Frankfurter Buchmesse is presented by the IPA's Africa Publishing Innovation Fund. The post At Frankfurter Buchmesse: A ‘Spotlight on Africa’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-09-19 16:24:42 UTC ]
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Over the Moon: Spotlight on Khristin Wierman

An author’s career launches with a Texas-based story of a fateful encounter. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-29 04:00:00 UTC ]
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How Neuroscience Can Build a Better Workplace: Spotlight on Friederike Fabritius

In The Brain-Friendly Workplace, Fabritius details how neuroleadership can help companies retain top talent, improve the workplace, and help create better work-life balance for all employees. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #brain-friendly workplace #work-life balance


Bookstore Spotlight: White Whale Bookstore

We talk with Jill and Adlai Yeomans, owners of White Whale Bookstore in Pittsburgh, Pa., which focuses on literary fiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-26 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bookstore spotlight #literary fiction #bookstore


How the Karma’s World Doll Launch Became a Meeting Ground for Brands and Culture

Karma's World is officially making its mark, and Chris "Ludacris" Bridges couldn't be happier. That's because it took the award-winning rapper, actor, producer and now children's book author over a decade to bring the animated children's program to audiences. Now, the show and its titular... Continue reading at AdWeek

[ AdWeek | 2022-08-25 15:59:04 UTC ]
More news stories like this | News stories tagged with: #book author #children's book


Beto O’Rourke’s book spotlights Texans’ struggles for voting rights

O'Rourke, the Democratic candidate for governor, presents himself as a listener and an advocate for the state's progressive activists. Continue reading at The Washington Post

[ The Washington Post | 2022-08-19 10:00:23 UTC ]
More news stories like this | News stories tagged with: #voting rights #democratic candidate


Brands can make Hollywood-level entertainment. This guy proved it

Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron... Continue reading at Fast Company

[ Fast Company | 2022-07-16 07:00:30 UTC ]
More news stories like this | News stories tagged with: #multiyear deal #ted lasso #hannah waddingham #best-selling book


Bookstore Spotlight: Baldwin & Co.

The New Orleans bookstore is a shop with a mission—to eliminate mass incarceration through the promotion of literacy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bookstore spotlight #bookstore