Inside Hearst’s Native Ad Strategy

In a signal of its deepening commitment to native advertising, Hearst Magazines launched a new native ad campaign yesterday for Lancôme on MarieClaire.com.The post Inside Hearst’s Native Ad Strategy appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-01-15 00:00:00 UTC ]
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Ad Age Agency Report 2021: Rankings and analysis

Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2021 on May 3, 2021. A... Continue reading at Advertising Age

[ Advertising Age | 2021-05-02 18:39:14 UTC ]
More news stories like this | News stories tagged with: #agency business #agency companies #public relations #top executives #agency websites #agency report #agency missed #ll add #biggest advertisers #agencyreport@adage #email customerservice@adage #print version

Opening the Doorways of Recognition for Native People: A Conversation with Joy Harjo, by Crystal AC Salas

Interviews Photo © Matika Wilbur For the 44th Annual Writers Week, the University of California, Riverside Department of Creative Writing, in partnership with the LA Review of Books, honored three US Poets Laureate with Lifetime Achievement... Continue reading at World Literature Today

[ World Literature Today | 2021-04-21 15:11:24 UTC ]
More news stories like this | News stories tagged with: #recent events #literary community #indian literature #anthology #book award

Insider Journalists Form a Union

Journalists at the site, formerly called Business Insider, joined a unionization wave that has swept digital media companies. Continue reading at The New York Times

[ The New York Times | 2021-04-19 15:00:03 UTC ]
More news stories like this | News stories tagged with: #digital media

Larry McMurtry, award-winning novelist who pierced myths of his native Texas, dies at 84

He won a Pulitzer for “Lonesome Dove” and shared an Oscar for his “Brokeback Mountain” screenplay. Continue reading at The Washington Post

[ The Washington Post | 2021-03-26 16:04:07 UTC ]
More news stories like this | News stories tagged with: #larry mcmurtry #award-winning novelist #lonesome dove

In the ’80s, she wrestled as Mad Maxine. Now her debut novel takes readers inside the ring.

Writer Jeannine Mjoseth was looking for adventure when she turned to professional wrestling. She got plenty of that. Continue reading at The Washington Post

[ The Washington Post | 2021-03-15 12:00:00 UTC ]
More news stories like this | News stories tagged with: #debut novel

UK: Jellybooks Pilots Bookshop ‘Peek Inside’ Capacity at Blackwell’s

The familiar Amazonian preview called 'Look Inside' gets a storefront cousin in Jellybooks' new 'Discovery,' using QR codes to offer samples. The post UK: Jellybooks Pilots Bookshop ‘Peek Inside’ Capacity at Blackwell’s appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-03-11 16:45:04 UTC ]
More news stories like this | News stories tagged with: #post uk #qr codes #bookshop

‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
More news stories like this | News stories tagged with: #ad tech #digital publishers

This Ad Centered on Breastfeeding Is Both ‘Unapologetically Raw’ and Joyously Supportive

Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the... Continue reading at AdWeek

[ AdWeek | 2021-02-23 00:46:05 UTC ]
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From Charlie Hill to the 1491s, ‘We Had a Little Real Estate Problem’ gives Native American comedians their due

Kliph Nesteroff’s book shows the importance and influence that proper representation in the media can have. Continue reading at The Washington Post

[ The Washington Post | 2021-02-22 16:57:23 UTC ]
More news stories like this | News stories tagged with: #book shows

Context and environment are driving success for video pre-roll ads

Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday

[ Digiday | 2021-02-17 02:00:00 UTC ]
More news stories like this | News stories tagged with: #context matters #user experience #premium publisher

Kazuo and Naomi Ishiguro join Southbank Centre's Inside Out season

Father and daughter Kazuo and Naomi Ishiguro will come together at an event for the first time in the Southbank Centre's "Inside Out" season, organisers have announced. Continue reading at The Bookseller

[ The Bookseller | 2021-02-14 18:59:02 UTC ]
More news stories like this | News stories tagged with: #naomi ishiguro #southbank centre

Armitage and Fiennes among all-star cast for PRH Audio's 2000 AD adaptations

Richard Armitage, Sheila Atim and Joseph Fiennes are starring in five new audiobook adaptations of stories from 2000 AD, including Judge Dredd and Halo Jones. Continue reading at The Bookseller

[ The Bookseller | 2021-02-14 17:22:53 UTC ]
More news stories like this | News stories tagged with: #all-star cast #prh audio #audiobook adaptations #audiobook

Hearst turns to first-party data to look for new brand licensing categories

Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-10 05:01:00 UTC ]
More news stories like this | News stories tagged with: #first-party data #hearst magazines #hearst

Scribe to publish analysis of Sweden's Covid-19 strategy

Scribe has acquired The Herd, an "in-depth analysis" of Sweden's Covid-19 strategy by Swedish journalist Johan Anderberg.  Continue reading at The Bookseller

[ The Bookseller | 2021-02-08 20:21:32 UTC ]
More news stories like this | News stories tagged with: #in-depth analysis

What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
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What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media

‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind

Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-01-22 05:01:00 UTC ]
More news stories like this | News stories tagged with: #mind appeared #digital publishers

Southbank's Inside Out returns with Hawke, Skin and Leilani

The Southbank Centre is launching a second Inside Out series of arts events, featuring the T S Eliot Prize and appearances from Ethan Hawke, Skin and Raven Leilani. Continue reading at The Bookseller

[ The Bookseller | 2021-01-11 05:42:17 UTC ]
More news stories like this | News stories tagged with: #southbank centre #ethan hawke #raven leilani #eliot prize

A Black Salesman Tries to Bring Down Corporate Racism from the Inside

It’s no secret that the tech world has a troubling track record with diversity in the workplace, especially with the dearth of Black and Latinx employees in key roles. Author Mateo Askaripour confronts the lack of diversity within the workplace with satire in his debut novel Black Buck. Some... Continue reading at Electric Literature

[ Electric Literature | 2021-01-07 12:00:00 UTC ]
More news stories like this | News stories tagged with: #inside appeared #black salesman #black buck #tech world #key roles #electric literature #debut novel

Verizon, Hearst reach agreement that will keep WBAL content on Fios | COMMENTARY

Agreement on retransmission fees will allow Baltimore area Verizon Fios subscribers to continue to see WBAL-TV and NBC content. Continue reading at Baltimore Sun

[ Baltimore Sun | 2021-01-01 14:23:03 UTC ]
More news stories like this | News stories tagged with: #hearst