In a signal of its deepening commitment to native advertising, Hearst Magazines launched a new native ad campaign yesterday for Lancôme on MarieClaire.com.The post Inside Hearst’s Native Ad Strategy appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2014-01-15 00:00:00 UTC ]
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Poet and memoirist Sasha taqʷšəblu LaPointe recommends 10 books by Indigenous writers that influenced her. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-20 05:00:00 UTC ]
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Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek
[ AdWeek | 2023-01-11 13:54:14 UTC ]
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Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading at AdWeek
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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By 2030, the company’s “30/30 Strategy” aims to cut 30% of its global emissions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-04 05:00:00 UTC ]
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Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content... Continue reading at Digiday
[ Digiday | 2022-12-08 16:10:20 UTC ]
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BDG, BuzzFeed, Hearst and The Washington Post will host in-person holiday parties this year, though they will not be the stereotypical soirées. Continue reading at Digiday
[ Digiday | 2022-12-06 05:01:00 UTC ]
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Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing... Continue reading at Digiday
[ Digiday | 2022-11-29 15:18:30 UTC ]
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And other questions asked in ‘Algorithmic Reality,’ a new graphic novel by WeTransfer’s cofounder, Damian Bradfield. You’re in a shoe store, trying on a pair of Nikes. The vendor is going on about how great the shoes are, but you’re not convinced, so you walk out empty handed. Sometime later,... Continue reading at Fast Company
[ Fast Company | 2022-11-15 05:00:00 UTC ]
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As the pandemic recedes, booksellers adopt new strategies to keep sales growing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-11 05:00:00 UTC ]
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PRH's third annual demographics report shows that diversity among its leadership and executive teams continues to be a work in progress. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-09 05:00:00 UTC ]
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Hearst wants to find a way to shorten the time between discovering a product, learning more about it and ultimately buying it. Continue reading at Digiday
[ Digiday | 2022-10-31 04:01:00 UTC ]
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Historian and critic Elvis Mitchell talks about his revealing Netflix documentary that focuses on an often forgotten eraI’m worried about Black Panther: Wakanda Forever. The original, released to great fanfare in 2018, was such a hit across the board – with critics, at the box office, as a... Continue reading at The Guardian
[ The Guardian | 2022-10-29 06:17:49 UTC ]
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Netflix's ad-supported tier finally has a release date, and it's now clear just what sacrifices you'll have to make to get a lower price. The new "Basic with Ads" plan will be available November 3rd at 12PM Eastern for $7 per month. It will initially be available to viewers in 12 countries,... Continue reading at Engadget
[ Engadget | 2022-10-13 17:45:26 UTC ]
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The second annual edition of the conference, slated for Oct. 18-20, will add in-person elements to its largely streaming format. Continue reading at Advertising Age
[ Advertising Age | 2022-09-27 15:00:48 UTC ]
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Publisher commerce marketplaces aren't always successful, but Hearst's Sheel Shah hopes his company's new marketplace will capitalize on the natural evolution of its readers' online shopping habits. Continue reading at Digiday
[ Digiday | 2022-09-27 04:01:00 UTC ]
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Ever wondered what goes on behind the scenes while recording audiobooks? Six prolific audiobook narrators gave us the inside scoop. Continue reading at Book Riot
[ Book Riot | 2022-09-23 10:31:00 UTC ]
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New marketing approaches and sustainable publishing were two of the main topics on the final day of the PNBA fall meeting. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-22 04:00:00 UTC ]
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Ruling by Russia’s media regulator comes less than year after its editor won Nobel peace prizeRussia-Ukraine war: latest updatesA court in Moscow has stripped Novaya Gazeta of its print media licence, effectively banning the newspaper from operating inside Russia, less than a year after its... Continue reading at The Guardian
[ The Guardian | 2022-09-05 10:57:34 UTC ]
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A new anthology of the beloved British series actually manages to collect the work that makes it great. Continue reading at Wired
[ Wired | 2022-09-02 11:00:00 UTC ]
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National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at Media Week
[ Media Week | 2022-07-26 10:13:19 UTC ]
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