Inside Hearst’s Native Ad Strategy

In a signal of its deepening commitment to native advertising, Hearst Magazines launched a new native ad campaign yesterday for Lancôme on MarieClaire.com.The post Inside Hearst’s Native Ad Strategy appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-01-15 00:00:00 UTC ]
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After 125 Years, Hearst Brand House Beautiful Launches Its First Podcast

When it comes to haunted houses, House Beautiful thinks the ghosts have gotten all the attention. To compensate, on Wednesday the Hearst title launched the first podcast in its 125-year history, a free, five-episode product called Dark House, which will explore the stories and architecture... Continue reading at AdWeek

[ AdWeek | 2021-10-01 12:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst

Holly Smale | 'Change happens one story at a time, reminding the world what autism is from the inside'

Holly Smale, bestselling author of the Geek Girl series, discusses how autistic characters, and authors, should no longer be seen as ‘niche’ Continue reading at The Bookseller

[ The Bookseller | 2021-09-23 18:27:19 UTC ]
More news stories like this | News stories tagged with: #holly smale #bestselling author

‘Astronauts check our scripts!’: inside the new age of sumptuous sci-fi TV

With clone emperors in haute couture and exotic wolf-lizards poised to attack, Foundation and For All Mankind herald a new era of ravishing spectaculars. Can they do for sci-fi what Game of Thrones did for fantasy?Dynastic infighting, the decline and fall of a mighty empire, tyrannical rulers... Continue reading at The Guardian

[ The Guardian | 2021-09-23 15:57:15 UTC ]
More news stories like this | News stories tagged with: #lee pace #isaac asimov #science fiction

Xi is leading China’s aggressive new strategy, but he didn’t invent it

White House official Rush Doshi explains the goal: to supplant U.S. global dominance. Continue reading at The Washington Post

[ The Washington Post | 2021-09-17 12:00:00 UTC ]
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How Colm Tóibín Burrowed Inside Thomas Mann’s Head

In writing his new novel, the Irish author spent years tracing the secret yearnings of Mann—who, he says, played a lifelong “game between what was revealed and what was concealed.” Continue reading at New Yorker

[ New Yorker | 2021-09-13 10:00:00 UTC ]
More news stories like this | News stories tagged with: #irish author

New Scottish library strategy aims to put them at heart of pandemic recovery

A new public library strategy for Scotland has been published, developed with the help of countries all over the world, including Denmark, Australia and the US, and seeking to make libraries key to helping people and their communities recover from the effects of the coronavirus pandemic.  Continue reading at The Bookseller

[ The Bookseller | 2021-08-24 05:25:24 UTC ]
More news stories like this | News stories tagged with: #coronavirus pandemic #libraries

People with disabilities appear in 1% of TV ads

Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age

[ Advertising Age | 2021-08-19 18:10:40 UTC ]
More news stories like this | News stories tagged with: #product development #nielsen finds #nielsen

How to remove ads and Special Offers from your Kindle or Kindle Fire

If your Kindle has ads or “Special Offers” showing onscreen, it’s because you made a deal. You chose to save money on your Kindle’s purchase price by accepting the "Ad-Supported discount (formerly known as the “With Special Offers” discount). It seemed like a good idea at the time, but now... Continue reading at PC World

[ PC World | 2021-08-18 22:51:00 UTC ]
More news stories like this | News stories tagged with: #remove ads #kindle fire #special offers #save money #purchase price #good idea #bad news #amazon offers #lower price #fire tablet #kindle

‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising

As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-12 04:01:00 UTC ]
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Inside the murderous, bumbling Ku Klux Klan

An FBI informant in a Mississippi group in the 1960s witnessed both evil and ineptitude. Continue reading at The Washington Post

[ The Washington Post | 2021-08-06 12:00:00 UTC ]
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Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing

The Good Housekeeping Institute set the precedent for Hearst UK and the new Hearst Institute is looking to replicate those successes across all its brands. The post Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-03 04:01:00 UTC ]
More news stories like this | News stories tagged with: #hearst uk #good housekeeping #product testing #hearst

Ad Tracker Tool to Improve Advertisers’ Digital Media Carbon Footprint

As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek

[ AdWeek | 2021-07-19 12:56:17 UTC ]
More news stories like this | News stories tagged with: #digital advertising #digital media

Demolishing Public Libraries From The Inside: Niles Public Library Is a Warning

The Niles-Maine Public Library in suburban Chicago is being destroyed from the inside by politically-conservative Board officials. Continue reading at Book Riot

[ Book Riot | 2021-07-15 10:40:00 UTC ]
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Former Trump officials share alarming inside accounts of his final year in office

They offer vivid details, and try to save their reputations, in a new book by Post reporters. Continue reading at The Washington Post

[ The Washington Post | 2021-07-15 08:42:00 UTC ]
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Facebook’s strategy: Avert disaster, apologize and keep growing

Privacy abuses and misinformation were secondary concerns, two tech reporters write. Continue reading at The Washington Post

[ The Washington Post | 2021-07-09 05:04:42 UTC ]
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Action, boredom, protest and celebration inside the NBA bubble

The Post’s Ben Golliver on how covid and the racial-justice movement tested the league. Continue reading at The Washington Post

[ The Washington Post | 2021-06-04 12:00:00 UTC ]
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U.S. Book Show: Inside Ingram, a Quiet Force in Trade Publishing

On the opening day of the U.S. Book Show, Ingram Content Group chairman John Ingram and author Keel Hunt sat down with PW executive editor Jim Milliot, giving publishing professionals a rare glimpse of the inner workings of the distributor, printer, and publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book show #trade publishing #opening day #rare glimpse #ingram content group

An afternoon inside a bookstore was as glorious as ever. Here’s what I bought.

At the literary haven Powell’s in Portland, I limited myself to 16 books, including a little something for my grandson. Continue reading at The Washington Post

[ The Washington Post | 2021-05-19 16:44:24 UTC ]
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Hearst Sells Marie Claire to a British Publisher

Marie Claire U.S. had been part of Hearst since 1994 in a joint venture with French company Marie Claire Album. Continue reading at The New York Times

[ The New York Times | 2021-05-11 17:35:20 UTC ]
More news stories like this | News stories tagged with: #british publisher #joint venture #hearst #marie claire

Hearst is packaging its design titles together for a new educational franchise

This is only the second time that these Hearst titles have been leveraged together for a joint program and sponsorship opportunity at this scale. The post Hearst is packaging its design titles together for a new educational franchise appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-05-05 04:01:00 UTC ]
More news stories like this | News stories tagged with: #hearst titles #post hearst #hearst