Inside Hearst’s Native Ad Strategy

In a signal of its deepening commitment to native advertising, Hearst Magazines launched a new native ad campaign yesterday for Lancôme on MarieClaire.com.The post Inside Hearst’s Native Ad Strategy appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-01-15 00:00:00 UTC ]
News tagged with: #native advertising

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Nielsen Introduces Database Designed to Measure Ad Campaign Effectiveness

Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek

[ AdWeek | 2020-09-17 12:00:07 UTC ]
More news stories like this | News stories tagged with: #ad budgets #global measurement #sales data #nielsen

Native American poetry anthology vibrates with powerful voices

U.S. Poet Laureate Joy Harjo serves as lead editor of this new collection, which showcases a range of poems as vast as the continent. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2020-09-16 19:52:14 UTC ]
More news stories like this | News stories tagged with: #powerful voices #lead editor #anthology

Native American poetry anthology vibrates with powerful voices

U.S. Poet Laureate Joy Harjo serves as lead editor of this new collection, which showcases a range of poems as vast as the continent. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2020-09-16 19:52:14 UTC ]
More news stories like this | News stories tagged with: #powerful voices #lead editor #anthology

Native American poetry anthology vibrates with powerful voices

U.S. Poet Laureate Joy Harjo serves as lead editor of this new collection, which showcases a range of poems as vast as the continent. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2020-09-16 19:52:14 UTC ]
More news stories like this | News stories tagged with: #powerful voices #lead editor #anthology

Daunt outlines his strategy for Barnes & Noble

Barnes & Noble chief executive and Waterstones m.d. James Daunt has said the two-and-a-half month lockdown in the US was "hugely traumatic" and a "body blow" to employees, but that B&N had used the period to bring much needed changes the US chain's estate. Continue reading at The Bookseller

[ The Bookseller | 2020-09-13 18:36:08 UTC ]
More news stories like this | News stories tagged with: #barnes noble #james daunt

Headline acquires 'fascinating' memoir from inside Forensics Explosive Laboratory

Headline Publishing Group will publish a memoir by Cliff Todd, the former head of the Forensics Explosive Laboratory. Continue reading at The Bookseller

[ The Bookseller | 2020-09-10 14:02:33 UTC ]
More news stories like this | News stories tagged with: #headline acquires #memoir

Jenna Bush Hager, a Book Industry Insider With a New Title of Her Own

The former first daughter, a force in publishing because of her Read With Jenna book club, is the author of a new essay collection, “Everything Beautiful in Its Time.” Continue reading at The New York Times

[ The New York Times | 2020-09-06 09:00:16 UTC ]
More news stories like this | News stories tagged with: #essay collection #book industry

Black Lumascape Compiles All Black-Owned Ad-Tech Firms in a Continuously Updating Chart

As the founder and CEO of digital media investment bank Luma Partners LLC, Terence Kawaja is a problem solver by nature. But earlier this summer, as Kawaja watched his news feed, he found himself hearing about problems that left him at a loss. He read about the killing of George Floyd and police... Continue reading at AdWeek

[ AdWeek | 2020-09-03 12:30:00 UTC ]
More news stories like this | News stories tagged with: #terence kawaja #george floyd #digital media

Only 9% of Ad Buyers Have a Clear Budget for Next Year

Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by... Continue reading at AdWeek

[ AdWeek | 2020-09-02 14:20:11 UTC ]
More news stories like this | News stories tagged with: #ad buyers #coronavirus pandemic #continued rise #digital media

Inside the Intricate Translation Process for a Murakami Novel

A Wild Sheep Chase, Alfred Birnbaum’s English translation of Murakami’s novel Hitsuji wo meguru bōken, was warmly received in the US when it was first published by Kodansha International (KI) in 1989. Herbert Mitgang wrote in the New York Times that A Wild Sheep Chase was a “bold new advance in... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-02 08:49:59 UTC ]
More news stories like this | News stories tagged with: #english translation #kodansha

White House insiders’ failure to rein in Trump’s tilt toward chaos and lawlessness

Michael Schmidt shows how Trump’s style erodes constitutional limits on the president’s power. Continue reading at The Washington Post

[ The Washington Post | 2020-08-31 12:00:00 UTC ]
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Fans hope Marvel comic book improves Native representation

Native American comic book fans hope a new Marvel anthology by Native artists and writers will jump-start authentic representation in mainstream superhero fare Continue reading at ABC News

[ ABC News | 2020-08-29 15:14:44 UTC ]
More news stories like this | News stories tagged with: #native artists #anthology #comic book

Sky News, Hearst UK and RT are Digiday Media Awards Europe winners

Across categories, winners displayed a commitment to crucial social causes, from sustainability to fighting discrimination. The post Sky News, Hearst UK and RT are Digiday Media Awards Europe winners appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-08-21 10:00:09 UTC ]
More news stories like this | News stories tagged with: #sky news #hearst uk #hearst

How Hearst UK’s e-commerce revenue grew 322% during the second quarter

Titles leaning more heavily into e-commerce include Cosmopolitan, Good Housekeeping, Digital Spy and Runner’s World. The post How Hearst UK’s e-commerce revenue grew 322% during the second quarter appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-08-21 04:01:50 UTC ]
More news stories like this | News stories tagged with: #hearst uk #good housekeeping #hearst

See Inside 7 Beautiful Monastic Libraries

Behold the frescoed ceilings, marble floors, and centuries-old majesty of these monastic libraries around the world. Continue reading at Book Riot

[ Book Riot | 2020-08-06 10:37:00 UTC ]
More news stories like this | News stories tagged with: #monastic libraries #libraries

Binc Adding Staff to Service Demand

Citing a surge in demand for its services, the Book Industry Charitable Foundation, the nonprofit organization that assists booksellers in need, has promoted Kate Weiss to programs manager, and is recruiting a new communications coordinator. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #nonprofit organization #assists booksellers #programs manager #book industry

Hearst Magazines Names Acting President Following Troy Young’s Resignation

Hearst Magazines named an interim president a day before what would've been Troy Young's second anniversary in the role. Executive vice president and chief financial officer Debi Chirichella will serve in the interim position. Young resigned late Thursday after he and the company spent the week... Continue reading at AdWeek

[ AdWeek | 2020-07-24 20:14:14 UTC ]
More news stories like this | News stories tagged with: #troy young #interim president #company spent #hearst

Hearst Magazines President Troy Young Resigns After NYT Report

Hearst initially stood by Young amid allegations of inappropriate behavior, but later announced he was resigning effective immediately. The post Hearst Magazines President Troy Young Resigns After NYT Report appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-24 13:00:11 UTC ]
More news stories like this | News stories tagged with: #inappropriate behavior #hearst

Hearst Magazines President Troy Young Resigns After NYT Report

[caption id="attachment_103859" align="alignright" width="192"] Troy Young[/caption] Hearst has parted ways with the president of its magazines division, Troy Young, the company said Thursday, a day after a report in The New York Times described multiple complaints of "bullying or harassing... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-24 13:00:11 UTC ]
More news stories like this | News stories tagged with: #appeared defiant #greatly exaggerated #racial discrimination #general apology #female coworkers #work overhauling #run separately #print side #businesses earned #joanna coles #widely speculated #rival candidate #carey returned #elected chairman #marie claire #hearst