Inside Hearst’s Native Ad Strategy

In a signal of its deepening commitment to native advertising, Hearst Magazines launched a new native ad campaign yesterday for Lancôme on MarieClaire.com.The post Inside Hearst’s Native Ad Strategy appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-01-15 00:00:00 UTC ]
News tagged with: #native advertising

Other Publishing stories related to: 'Inside Hearst’s Native Ad Strategy'

Havas Chicago Names New Executive Client, Strategy Leads

Havas has named new executive client and strategy leaders in its Chicago office heading into 2021, hiring Lilia Arroyo Flores as chief strategy officer and Maisha Pearson as chief client officer. "Our clients' business needs are constantly changing--now more than ever--with strategy and... Continue reading at AdWeek

[ AdWeek | 2020-12-17 15:30:20 UTC ]
More news stories like this | News stories tagged with: #pearson

National TV Ad Sales Shrank 11% This Year, But Are Bouncing Back

In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue. But digital media is looking up. According to Magna's latest quarterly advertising forecast, U.S. linear advertising revenues for 2020 (which include linear TV, linear radio,... Continue reading at AdWeek

[ AdWeek | 2020-12-07 02:00:00 UTC ]
More news stories like this | News stories tagged with: #bouncing back #digital media

Look inside a new series of Jane Austen novels, rewritten and illustrated for children.

It is a truth universally acknowledged . . . that Northanger Abbey is less quotable than Pride and Prejudice. Nevertheless, Northanger Abbey is the latest of Austen’s six novels to be adapted into an illustrated children’s book for the Awesomely Austen: Illustrated and Retold series. The text of... Continue reading at Literrary Hub

[ Literrary Hub | 2020-12-01 17:54:13 UTC ]
More news stories like this | News stories tagged with: #literary hub #children’s book

Where the headlines are made: inside newsrooms around the world - in pictures

Noel Bowler photographed some of the largest newsrooms across the world, exploring the physical spaces that house our modern press. With declining readership, reduced advertising and persistent questions about ‘truth’ and relevance of newspapers in the 21st century, the structures of print media... Continue reading at The Guardian

[ The Guardian | 2020-11-30 06:00:50 UTC ]
More news stories like this | News stories tagged with: #declining readership #21st century #print media

11 New Books by Native American Writers

This year has been a dumpster fire and we mean that literally. But the shining bright spot in the literary world is an abundance of great new books by Indigenous writers being published in 2020. Since it’s National Native American Heritage Month, we’re focusing on books coming out of the U.S.... Continue reading at Electric Literature

[ Electric Literature | 2020-11-27 12:00:00 UTC ]
More news stories like this | News stories tagged with: #books coming #indigenous writers #electric literature #literary world

‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform

In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-17 05:01:32 UTC ]
More news stories like this | News stories tagged with: #nielsen

Kamala Harris added to line-up for Little People, Big Dreams series

The Quarto Group's Frances Lincoln Children’s Books imprint has added US vice-president-elect Kamala Harris to its Little People, Big Dreams list for 2021. Continue reading at The Bookseller

[ The Bookseller | 2020-11-15 14:59:22 UTC ]
More news stories like this | News stories tagged with: #quarto group #books imprint #quarto

Debi Chirichella Named President of Hearst Magazines

Debi Chirichella was named president of Hearst Magazines today, after serving in the role in an interim capacity for a little over three months. Before she was named acting president in July, she had been executive vice president and chief financial officer. Chirichella joined the company in... Continue reading at AdWeek

[ AdWeek | 2020-11-11 20:13:08 UTC ]
More news stories like this | News stories tagged with: #named president #hearst magazines #hearst

America Starts Here: On “When the Light of the World Was Subdued, Our Songs Came Through: A Norton Anthology of Native Nations Poetry”

2020 WORKED HARD to be one of the worst years in recent memory, but for readers of Native American literature, this era is proving to be among the most exciting in the history of Indigenous writing, especially for poetry. To wit: Joy Harjo has just begun her second term as poet laureate of the... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2020-11-09 18:00:17 UTC ]
More news stories like this | News stories tagged with: #norton anthology #recent memory #joy harjo #poet laureate #anthology

‘We seized on podcasts’: How Slate used audio as the foundation of its first-party data strategy

At least 60% of Slate's podcast audience also visits its site, giving the news publisher a strong foundation for its new first-party data strategy. The post ‘We seized on podcasts’: How Slate used audio as the foundation of its first-party data strategy appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-06 05:01:12 UTC ]
More news stories like this | News stories tagged with: #strong foundation #podcast audience #news publisher

See inside one of the world’s most beautiful bookstores

Dujiangyan Zhongshuge is the latest bookstore designed by X+Living, and it’s stunning. The very best books transport you to another world, and the most magical bookstores help make that a reality. Chinese bookseller Zhongshuge is renowned for its stunning bookstores, and its latest outpost, in... Continue reading at Fast Company

[ Fast Company | 2020-11-02 08:00:34 UTC ]
More news stories like this | News stories tagged with: #bookseller #bookstore

YA thriller about Native American teen to Rock the Boat

Oneworld imprint Rock the Boat has signed a "unique and compelling" YA thriller and coming of age story centred on a Native American girl, Firekeeper’s Daughter, by debut author Angeline Boulley. Continue reading at The Bookseller

[ The Bookseller | 2020-11-01 23:11:25 UTC ]
More news stories like this | News stories tagged with: #ya thriller #debut author

Faber launches Cummings ad van at Barnard Castle

As part of Faber's marketing campaign for The Cummings Files: Confidential–Thoughts, Ideas, Actions by Dominic Cummings, a digital advertising van was driven around Barnard Castle ahead of the spoof diary's publication on Thursday (29th October). Continue reading at The Bookseller

[ The Bookseller | 2020-10-29 21:31:44 UTC ]
More news stories like this | News stories tagged with: #dominic cummings

HC partners with D&AD on hunt for emerging designer for Narnia branding

HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series. Continue reading at The Bookseller

[ The Bookseller | 2020-10-29 10:43:11 UTC ]
More news stories like this | News stories tagged with: #brand identity #harpercollins

Beyond ‘The Shining’: Let’s talk about our favorite scary stories that take us inside unusual hauntings

“The Way Inn,” “The Terror,” “The Deep” and pretty much anything by Shirley Jackson. Continue reading at The Washington Post

[ The Washington Post | 2020-10-19 15:34:52 UTC ]
More news stories like this | News stories tagged with: #shirley jackson

Amazon Publishing launches first UK ad campaign for celeb author

Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller

[ The Bookseller | 2020-10-13 00:14:33 UTC ]
More news stories like this | News stories tagged with: #ad campaign #amazon publishing

How One Book Biz Insider Is Getting Books to Prisoners

W.W. Norton's Liveright imprint publicity director Peter Miller moonlights as a bookstore owner in Brooklyn—and he's working with Books Through Bars to get books into the hands of the imprisoned. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bookstore owner #bookstore

Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the... Continue reading at Digiday

[ Digiday | 2020-10-08 01:00:00 UTC ]
More news stories like this | News stories tagged with: #digital advertising #paradigm shift #third-party cookies #third-party data #digital publishing