Identity Crisis at Gawker? Nick Denton's Blogging Empire Working with Branding Agency Redscout

Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees believe it's the first time the digital publisher has teamed up with a branding agency. The precise nature of the work is unclear. Both Gawker and Redscout declined comment.Redscout, which is owned by MDC Partners, advises companies on developing a brand strategy. Its roster of clients include large consumer brands such as Pepsi, Lay's and American Express, as well as media companies like ABC Family and LinkedIn. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-02-24 00:00:00 UTC ]
News tagged with: #digital publisher #brand strategy #american express #media companies

Other Publishing stories related to: 'Identity Crisis at Gawker? Nick Denton's Blogging Empire Working with Branding Agency Redscout'

How brands are showing their Pride this month

The momentum around Pride month and the LGBTQ+ community is only growing. More brands than ever are donning rainbows and equal signs, donating to LGBTQ+ causes and launching their own Pride-themed events and merchandise to show their support and connect with people who back the cause. This... Continue reading at Advertising Age

[ Advertising Age | 2019-06-07 18:05:34 UTC ]
More news stories like this | News stories tagged with: #defining moment

How DTC brands plot their PR strategies

While there’s been much deliberation over the best marketing strategies of direct-to-consumer brands, and how those have evolved as the main digital channels like Facebook and Google have become oversaturated and increasingly expensive, there’s been less time spent on the early-days PR... Continue reading at Digiday

[ Digiday | 2019-06-07 04:01:57 UTC ]
More news stories like this | News stories tagged with: #marketing strategies #direct-to-consumer brands #time spent

What happens to our online identities when we die?

By 2100 there could be 4.9bn dead users on Facebook. So who controls our digital legacy after we have gone? As Black Mirror returns, we delve into the issueAndrew Scott Q&A: ‘I never get angrier than with passwords or apps’Esther Earl never meant to tweet after she died. On 25 August 2010,... Continue reading at The Guardian

[ The Guardian | 2019-06-02 05:00:37 UTC ]
More news stories like this | News stories tagged with: #four-year battle #early teens #harry potter #twitter account

A history of brands hacking Wikipedia

The North Face found itself in hot water this week when it hacked Wikipedia for its own marketing stunt. Violating Wikipedia’s paid advocacy guidelines, The North Face’s Brazilian office, working with Leo Burnett Tailor Made, switched images on Wikipedia pages of popular outdoor travel... Continue reading at Advertising Age

[ Advertising Age | 2019-05-31 19:53:32 UTC ]
More news stories like this | News stories tagged with: #pr firm

Are Facebook Stories Ads Beginning to Catch On With Brands?

Facebook introduced ads for Stories last September and, while the social network and some of its advertisers are bullish on the option, the jury remains out among the ad community in general. Over 500 million people are using Stories on Facebook, Messenger, Instagram and WhatsApp (where the... Continue reading at AdWeek

[ AdWeek | 2019-05-31 19:45:16 UTC ]
More news stories like this | News stories tagged with: #ad community

New Booker branding as Crankstart's official sponsorship begins

Crankstart officially takes over as the supporter of the Booker Prize on 1st June, ending 18 years of sponsorship by The Man Group. Continue reading at The Bookseller

[ The Bookseller | 2019-05-31 17:35:51 UTC ]
More news stories like this | News stories tagged with: #booker prize #1st june #man group

Bucking the Trend: Print Magazines Still Work for (Some) Publishers

Much like the several years that have preceded it, 2019 will see the deaths of many a once-formidable print magazine. Some will find new life online, some will fade into irrelevance, and many that survive will scramble to implement new business models, hoping to save their print foundations... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-30 18:30:31 UTC ]
More news stories like this | News stories tagged with: #key areas #sees potential #pushing girls

Facebook expands playable ads and transparency for brands

Platform is also introducing more transparency for advertisers on how effectively their creative is being used. Continue reading at Media Week

[ Media Week | 2019-05-29 15:49:28 UTC ]
More news stories like this |

Outcry Over Summoning of French Journalists by Intel Agency

Media advocacy group Reporters Without Borders is urging French authorities to explain why the country’s intelligence agency summoned eight journalists Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-05-24 19:00:24 UTC ]
More news stories like this |

‘Digital has its limitations’: DTC brands are testing direct mail

Facebook, Instagram and Google are still the most powerful customer acquisition channels for online brands, but maturing means building a more diversified marketing mix. The post ‘Digital has its limitations’: DTC brands are testing direct mail appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-24 04:01:40 UTC ]
More news stories like this | News stories tagged with: #post digital #online brands

Amazon is working on a device that can read human emotions

Amazon.com Inc. is developing a voice-activated wearable device that can recognize human emotions. The wrist-worn gadget is described as a health and wellness product in internal documents reviewed by Bloomberg. It’s a collaboration between Lab126, the hardware development group behind Amazon’s... Continue reading at Advertising Age

[ Advertising Age | 2019-05-23 22:06:23 UTC ]
More news stories like this | News stories tagged with: #consumer electronics #rival apple #people familiar #self-driving car #—bloomberg news

Ex-Vice exec launches pot-focused agency with ties to Snoop Dog’s media company

Former Vice executive Ryan Archibald and Ted Chung, a business partner of Snoop Dogg, have joined forces to launch a new global agency specializing in cannabis marketing. The shop, called Gram By Gram, has already inked a significant client–Canopy Growth, a Canadian cannabis firm recently... Continue reading at Advertising Age

[ Advertising Age | 2019-05-21 10:00:00 UTC ]
More news stories like this | News stories tagged with: #canadian markets #previously worked

Biographer Robert Caro on his own life’s work

The painstaking author offers tips and anecdotes from his decades at the typewriter. Continue reading at The Washington Post

[ The Washington Post | 2019-05-17 12:20:32 UTC ]
More news stories like this |

YouTube is targeting direct-to-consumer brands with a ‘DTC council’

Eyeing the success Facebook and Instagram have had in raking in ad revenue from direct-to-consumer brands, YouTube is plotting its own approach. The post YouTube is targeting direct-to-consumer brands with a ‘DTC council’ appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-17 04:01:28 UTC ]
More news stories like this | News stories tagged with: #post youtube #ad revenue #direct-to-consumer brands

Facebook bans Israeli company, saying it worked to disrupt elections

Facebook Inc. said Thursday it banned an Israeli company that ran an influence campaign aimed at disrupting elections in various countries and has canceled dozens of accounts engaged in spreading disinformation. Nathaniel Gleicher, Facebook’s head of cybersecurity policy, told reporters that... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-16 22:40:00 UTC ]
More news stories like this | News stories tagged with: #disrupt elections #israeli company #disrupting elections #canceled dozens #accounts engaged #spreading disinformation #nathaniel gleicher #cybersecurity policy #told reporters

Facebook bans Israeli company, saying it worked to disrupt elections

“Brand Power” Is Not a Myth for Magazine Publishers

Last week was an interesting one for me. Not only because I attended two very different conferences in two cities, but because of the theme I saw play out between each conference and in the days following. First was The Social Shake-Up, a sister brand of Folio:’s for social media practitioners.... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-16 16:54:43 UTC ]
More news stories like this | News stories tagged with: #test kitchen #declining steadily

Pitch deck: How Facebook is courting new agency partners

Facebook's new preferred and premium tiers offer agencies additional benefits such as one-to-one technical support, creative consultation and training. The post Pitch deck: How Facebook is courting new agency partners appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-16 04:01:00 UTC ]
More news stories like this | News stories tagged with: #agency partners #technical support

Time to work together, Academic Book Trade Conference told

The academic book trade must “work together in these turbulent times”, in the face of Brexit, political turmoil and the impact of the Teaching Excellence Framework, the Academic Book Trade Conference was told. Continue reading at The Bookseller

[ The Bookseller | 2019-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #turbulent times