Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees believe it's the first time the digital publisher has teamed up with a branding agency. The precise nature of the work is unclear. Both Gawker and Redscout declined comment.Redscout, which is owned by MDC Partners, advises companies on developing a brand strategy. Its roster of clients include large consumer brands such as Pepsi, Lay's and American Express, as well as media companies like ABC Family and LinkedIn. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-24 00:00:00 UTC ]
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Bent Agency is expanding by hiring Zoë Plant, formerly a senior scout at Daniela Schlingmann Literary Scouting, as a literary agent. Continue reading at The Bookseller
[ The Bookseller | 2019-01-16 00:00:00 UTC ]
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Charlotte Robertson's new literary agency with Arlington Management has launched as the Robertson Murray Literary Agency. Continue reading at The Bookseller
[ The Bookseller | 2019-01-15 00:00:00 UTC ]
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Having attracted Nobel Prize-winner Wole Soyinka to the Pula Book Fair, Zagreb's Ivan Sršen says he sees promise in Croatia's young editors. The post Zagreb’s Sandorf Agency: Sršen on Soyinka, Sloterdijk, and Success appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-01-15 00:00:00 UTC ]
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The UK Book Blog Awards at the London Book Fair will introduce a new category for 2019 - Book Podcast of the Year. Continue reading at The Bookseller
[ The Bookseller | 2019-01-10 00:00:00 UTC ]
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The Reading Agency is planning an evaluation of the Summer Reading Challenge after receiving an award of £120,000 from Arts Council England. Continue reading at The Bookseller
[ The Bookseller | 2019-01-08 00:00:00 UTC ]
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A new literary agency specialising in books “to make people happier” is launching today, founded by Rachel Mills , who has left Furniss Lawton for her own venture. Continue reading at The Bookseller
[ The Bookseller | 2019-01-08 00:00:00 UTC ]
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Plus unfortunate controversy in the competitive 'Overwatch' scene, a publishing giant goes on the market, and more gaming news. Continue reading at Wired
[ Wired | 2019-01-04 00:00:00 UTC ]
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"The Notebook," Nicholas Sparks' novel that sparked the hit 2004 film starring Ryan Gosling and Rachel McAdams, will be adapted into a musical. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-03 00:00:00 UTC ]
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It's a tumultuous time in the media industry, and this year saw multiple publications change ownership and some--including, most recently, conservative magazine The Weekly Standard--shutter operations entirely. So it perhaps came as no surprise when a number of brands across three leading... Continue reading at AdWeek
[ AdWeek | 2018-12-27 00:00:00 UTC ]
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Twitter’s been on a tear to prove that even with a smaller audience than Facebook and YouTube, it can be a worthwhile destination for ads and publishers. The post Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-24 00:00:00 UTC ]
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With decades of experience in the offices and cubicles of the business, three publishing veterans are now repping authors as literary agents who hold meetings at 6 a.m. The post A New Literary Agency’s Old Hands: ‘It’s Just Intoxicating’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-12-19 00:00:00 UTC ]
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Bonnier Books UK imprint Zaffre has launched a new website for brand author Wilbur Smith in a joint venture with his creative team at Wilbur Smith Enterprises. Continue reading at The Bookseller
[ The Bookseller | 2018-12-19 00:00:00 UTC ]
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The Borough Press has teamed up with The Good Literary Agency to open submissions for un-agented BAME writers, with the one winning applicant set to secure a £10,000 publishing contract, agency representation and mentoring from writer Nikesh Shukla. Continue reading at The Bookseller
[ The Bookseller | 2018-12-18 00:00:00 UTC ]
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In a blog post and a few tweets, solo game developer Eric Barone laid out plans for 2019 that will expand his hit indie game Stardew Valley and extend to a new title. Now that he has regained the right to self-publish the top-down farming RPG on most... Continue reading at Engadget
[ Engadget | 2018-12-15 00:00:00 UTC ]
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Publishers continued to look for more efficiency through restructurings in 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-14 00:00:00 UTC ]
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Penguin Random House is partnering with Monki, Google and Black & Beech to promote Feminists Don’t Wear Pink (and Other Lies), the collection of essays curated by Scarlett Curtis. Continue reading at The Bookseller
[ The Bookseller | 2018-11-28 00:00:00 UTC ]
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Este martes, la secretaria de Seguridad Nacional, Kirstjen Nielsen, contraatacó las afirmaciones de que los migrantes centroamericanos que viajan hacia Estados Unidos como parte de una caravana son mujeres dóciles y niños que huyen de la violencia. En una playa, cerca de la valla de alambre de... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-11-22 00:00:00 UTC ]
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We would like to hear from Facebook workers following allegations published last week in the New York TimesMark Zuckerberg has defended his leadership of Facebook, claiming ignorance of the company’s relationship with a PR firm that linked its critics with George Soros. Related: Facebook... Continue reading at The Guardian
[ The Guardian | 2018-11-20 00:00:00 UTC ]
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Three-quarters of European publishers surveyed by Digiday plan to increase revenues from video advertisements and branded content in 2019. The post Digiday Research: European publishers expect to make more money from branded content in 2019 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-16 00:00:00 UTC ]
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The comic book creator's daughter says a new character, Dirt Man, was in the works before his death. Continue reading at BBC News
[ BBC News | 2018-11-14 00:00:00 UTC ]
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