Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees believe it's the first time the digital publisher has teamed up with a branding agency. The precise nature of the work is unclear. Both Gawker and Redscout declined comment.Redscout, which is owned by MDC Partners, advises companies on developing a brand strategy. Its roster of clients include large consumer brands such as Pepsi, Lay's and American Express, as well as media companies like ABC Family and LinkedIn. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-24 00:00:00 UTC ]
News tagged with:
#digital publisher
#brand strategy
#american express
#media companies
Discount high street retailer The Works has begun trading on the London Stock Exchange with an offer price of 160p. Continue reading at The Bookseller
[ The Bookseller | 2018-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#stock exchange
Discount retailer The Works is reportedly planning to enter the stock market with a £100m listing giving its private equity owners and management a £36.7m payout. Continue reading at The Bookseller
[ The Bookseller | 2018-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#stock market
Literary agent Alice Williams has left David Higham Associates after 10 years to launch her own agency. Continue reading at The Bookseller
[ The Bookseller | 2018-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#literary agency
Haven't heard of Daquan or Goalslayin? The teens have, and Snapchat wants to work with the companies behind these social publishing accounts. The post Snapchat moves beyond traditional publishing brands with latest partnerships appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-10 00:00:00 UTC ]
More news stories like this |
HarperCollins Children's Books' executive editor Sara Sargent says she's 'combining a non-traditional way of sourcing books with traditional storytelling' with Wattpad. The post Sourcing Content: Sara Sargent of HarperCollins Children’s Books on Working With Wattpad appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wattpad appeared
#harpercollins children
The title treatment for “Sorry to Bother You,” Boots Riley’s joyous dystopian cackle of a directing debut, has more personality than most movies. Designed by the children’s book illustrator J. Otto Seibold in a blocky original font — let’s call it “Dinosaur Tetris” — it conquers the screen in big... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#boots riley
#cultural identity
#book illustrator
After complaints that Amazon has been slow in picking up orders from various suppliers, the company has instituted some changes to ensure speedier pick-ups. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-02 00:00:00 UTC ]
More news stories like this |
As direct-to-consumer brands wean themselves off of Facebook ads, commerce-focused publishers are stepping in to get their business. The post How commerce publishers cozy up to direct-to-consumer brands appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#direct-to-consumer brands
#facebook ads
#commerce-focused publishers
When it comes to popularizing AR, much of the credit goes to Pokémon Go, released in July 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital solutions
When Doug Olson, the president and general manager of Meredith magazines, reaches for an analogy to describe the launch of Magnolia Journal, his mind goes immediately to O, The Oprah Magazine. “It’s the first time in our history at Meredith that the largest retailers in the business called back... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#real people
#airbnb hosts
#online presence
#gwyneth paltrow
Vice President Mike Pence and Homeland Security Secretary Kirstjen Nielsen will meet with the presidents of Guatemala, El Salvador and Honduras on Thursday to discuss the immigration crisis at the southern border of the U.S., the White House announced Tuesday. The meeting is set to take place in... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#el salvador
#southern border
The Asia Literary Agency has appointed editor and scout Thalia Suzuma as an agent. Continue reading at The Bookseller
[ The Bookseller | 2018-06-26 00:00:00 UTC ]
More news stories like this |
Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: AT&T quickly followed up its... Continue reading at Advertising Age
[ Advertising Age | 2018-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#european union
#brands aren
[caption id="attachment_126697" align="alignright" width="290"] Hayley Romer, The Atlantic's CRO and Publisher[/caption] Optimism reverberated through the Petite Ballroom in Boston’s Taj Hotel last week at the MPA’s 2018 IMAG conference, and it was palpable. This was my first time attending the... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reach audiences
#increase revenue
Bloomsbury Business has signed a new book about Sky and Rupert Murdoch's empire in a "major" acquisition. Continue reading at The Bookseller
[ The Bookseller | 2018-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rupert murdoch
#bloomsbury business
The Week in Libraries, June 8, 2018: Among the headlines this week, ALA seeks member input on its future; NYPL honors a group of great young authors; and the San Francisco Public Library is the 2018 Gale/'Library Journal' Library of the Year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-08 00:00:00 UTC ]
More news stories like this |
Four sci-fi authors—Charlie Jane Anders, Seth Dickinson, S.L. Huang, and V.E. Schwab—will appear in not one but two panel discussions. Riffing on the panel titles, we asked them how reality, identity, and fearless female characters influence their work. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#seth dickinson
#panel discussions
The Reading Agency is hoping to maintain participant numbers in this year’s Summer Reading Challenge, the theme of which is The Beano. Continue reading at The Bookseller
[ The Bookseller | 2018-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reading agency
Four Tor authors—Charlie Jane Anders, Seth Dickinson, S.L. Huang, and V.E. Schwab—discuss identity, characters, and worldbuilding in science fiction and fantasy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#seth dickinson
#science fiction