Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees believe it's the first time the digital publisher has teamed up with a branding agency. The precise nature of the work is unclear. Both Gawker and Redscout declined comment.Redscout, which is owned by MDC Partners, advises companies on developing a brand strategy. Its roster of clients include large consumer brands such as Pepsi, Lay's and American Express, as well as media companies like ABC Family and LinkedIn. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-24 00:00:00 UTC ]
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If it hadn't come two days later, we would have definitely suspected an April Fool's joke when the news hit that Accenture Interactive swallowed up Droga5. In a business where people (thankfully) do a lot of tongue wagging, this tripped off an avalanche of calls and emails proffering pundits to... Continue reading at Advertising Age
[ Advertising Age | 2019-04-06 00:00:00 UTC ]
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A few years ago, I ran a content campaign for an electronics company in partnership with a popular tech publisher. The content was all about how to choose the right tech for your needs, and it absolutely crushed it. The publisher had to do little more than share it once on Facebook, and the... Continue reading at Advertising Age
[ Advertising Age | 2019-04-05 00:00:00 UTC ]
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Vogue may still be best known for its print edition, whose September fashion issue, though thinner each year, remains a relative bible against its competitors. But some may be surprised to learn that 13.3 million U.S. adults visited Vogue.com in February, according to comScore data, an increase... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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We’re living in the age of content; it touches most every facet of our lives. It’s the conversation you had with Alexa this morning, the Apple News story you skimmed on your way to work, the mid-meeting Twitter notification, the professionally shot five-second Instagram boomerang of you and your... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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Bloomsbury Business has landed a guide by UK marketing specialist Kubi Springer on how to build a powerful female brand. Continue reading at The Bookseller
[ The Bookseller | 2019-04-04 00:00:00 UTC ]
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Media agency metrics and cut-rate pricing are putting major pressure on the margins of publishers' branded content operations. The post ‘If we have to, we let them walk away’: Branded content margin pressure squeezes publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-04-01 00:00:00 UTC ]
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Nga Kupu Waikato, the first published collection of poetry by Waikato writers, will be launched this weekend. Continue reading at Stuff
[ Stuff | 2019-03-29 00:00:00 UTC ]
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Children’s literary agency The Bright Agency is launching a literary list, led by director Arabella Stein. Continue reading at The Bookseller
[ The Bookseller | 2019-03-29 00:00:00 UTC ]
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Paramount bosses have snapped up the rights to author Candace Bushnell's upcoming book sequel. Continue reading at Stuff
[ Stuff | 2019-03-28 00:00:00 UTC ]
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[caption id="attachment_153707" align="alignright" width="290"] Creative from "Merrell Magic," a custom-content campaign by AIM's Catapult Creative Labs and Backpacker magazine.[/caption] Requiring deeper insights and data, broader access to audiences and agency-like services from publishers,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-03-27 00:00:00 UTC ]
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Amelia Hodgson has been promoted to rights agent, a year after joining The Bent Agency (TBA). Continue reading at The Bookseller
[ The Bookseller | 2019-03-26 00:00:00 UTC ]
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The Gawker alumna has focused on diversifying the midsize news publisher's revenue streams and growing the size of its loyal audience. The post Beast Mode: Daily Beast CEO Heather Dietrick explores the power of the news publisher’s brand appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-25 00:00:00 UTC ]
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Working to build a global, supportive community of women in publishing, the first PublisHer's dinner brought together some 30 women making a difference in the book business. The post First PublisHer’s Dinner: Working to Support Women in Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-20 00:00:00 UTC ]
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Big UK publishers need to lobby councils over the importance of their libraries in a “last ditch stand” to save the service, campaigner Tim Coates has claimed. Continue reading at The Bookseller
[ The Bookseller | 2019-03-19 00:00:00 UTC ]
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Chair of judges Alison Brumwell talks about some of the illustrators in the running for the 2019 Kate Greenaway Medal. Continue reading at The Bookseller
[ The Bookseller | 2019-03-15 00:00:00 UTC ]
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A millennial podcast, a book and travel blog and an Instagram account have scooped prizes at The London Book Fair’s UK Book Blog Awards. Continue reading at The Bookseller
[ The Bookseller | 2019-03-15 00:00:00 UTC ]
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Creating books for little people who have just started crawling and saying their first words or for older ones who are too preoccupied with schoolwork to read is hardly child’s play. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-15 00:00:00 UTC ]
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Lucy Worsley, the historian who wears many hats in more ways than one, reveals how her writing informs the day job—and vice versa. Continue reading at The Bookseller
[ The Bookseller | 2019-03-14 00:00:00 UTC ]
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Costs for paid video distribution on Facebook has more than doubled year-over-year. The post Video Briefing: Rising costs on Facebook force publishers to rethink branded video distribution appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-13 00:00:00 UTC ]
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Hayley Steed has been promoted to literary agent less than three years after joining the Madeleine Milburn Literary, TV & Film Agency as an assistant. Continue reading at The Bookseller
[ The Bookseller | 2019-03-09 00:00:00 UTC ]
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