Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees believe it's the first time the digital publisher has teamed up with a branding agency. The precise nature of the work is unclear. Both Gawker and Redscout declined comment.Redscout, which is owned by MDC Partners, advises companies on developing a brand strategy. Its roster of clients include large consumer brands such as Pepsi, Lay's and American Express, as well as media companies like ABC Family and LinkedIn. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-24 00:00:00 UTC ]
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Author Carmen Marcus has teamed up with the North Yorkshire bookshop Book Corner to offer aspiring working-class writers a free course on developing a strategy to write professionally. Continue reading at The Bookseller
[ The Bookseller | 2019-07-10 19:37:39 UTC ]
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Sophie Jai's debut novel Wild Fires was selected out of 200 entries to win The Borough Press and The Good Literary Agency open submission. Continue reading at The Bookseller
[ The Bookseller | 2019-07-09 18:07:57 UTC ]
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Literary agent alerts (this one with Rita Rosenkranz of the Rita Rosenkranz Literary Agency) are golden opportunities for new writers because each one is a literary agent who is likely building his or her client list. The post Agent Alert: Rita Rosenkranz of the Rita Rosenkranz Literary Agency... Continue reading at Writer's Digest
[ Writer's Digest | 2019-07-09 08:00:53 UTC ]
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The Ruppin Agency has launched a nationwide writer development scheme offering a variety of editing and mentoring services and one free place for a writer of limited means. Continue reading at The Bookseller
[ The Bookseller | 2019-07-08 12:40:30 UTC ]
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With token redemptions up three per cent year on year and sales of the £1 books topping seven figures, World Book Day 2019 has been hailed a success by its organisers. Continue reading at The Bookseller
[ The Bookseller | 2019-07-08 08:19:01 UTC ]
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As America marks this July 4th holiday, an outcry on immigration is leading to national headlines, including from a congressional delegation that visited an immigration detention center in El Paso, Texas, this week. PEN America has gathered a series of statements from a number of writers and... Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-03 08:48:26 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today A 3-year-old ad went viral yesterday; it’s a lovely tale with a surprise... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 10:00:00 UTC ]
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Samsung and AT&T recently opened their collaborative 5G Innovation Center to much fanfare. Here is what the two corporate behemoths are actually working on within the secretive walls of Samsung's multibillion-dollar facility in Austin. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-06-26 15:45:18 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today: Cannes Lions is finished for another year and most of the industry is... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 10:25:28 UTC ]
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YouTube has introduced augmented reality into videos, providing a canvas for beauty bloggers to play with virtual makeup while also opening a new route for brands to hawk their products. On Tuesday, Google, which owns YouTube, announced the new augmented-reality feature, which enables “virtual... Continue reading at Advertising Age
[ Advertising Age | 2019-06-19 21:35:54 UTC ]
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Two years ago, Uber filed a multimillion-dollar lawsuit against its agency partner Fetch, accusing it of running fraudulent ads. Now it looks as if the ride-hailing giant is taking the legal battle further down the supply chain. According to court documents unsealed this week, the recently IPO'd... Continue reading at AdWeek
[ AdWeek | 2019-06-19 20:45:09 UTC ]
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Facebook welcomes a little regulation, at least if it helps end its brand-safety problems. “We want regulation in the areas of brand safety and content moderation,” said Carolyn Everson, vice president of global marketing solutions, speaking on Tuesday at an event kicking off the Global... Continue reading at Advertising Age
[ Advertising Age | 2019-06-19 11:21:19 UTC ]
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Lululemon launches Self Care, a skincare line carefully designed to make the post-workout shower unnecessary. Let’s face it: Post-gym showers ruin everything. You plan your day, trying to squeeze in a run or spin class during your lunch break. But you worry you won’t have enough time to clean... Continue reading at Fast Company
[ Fast Company | 2019-06-18 09:10:10 UTC ]
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WPP is hooking up with IHeartMedia on a new partnership aimed at luring more audio business from marketers. The venture, called “Project Listen,” will offer creative consulting and media planning covering multiple platforms, including broadcast radio, digital streaming, podcasts, smart speakers... Continue reading at Advertising Age
[ Advertising Age | 2019-06-17 10:00:00 UTC ]
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BuzzFeed has found success in licensing its Tasty food brand across different consumer products including food, kitchenware and cookbooks. The Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-14 19:25:07 UTC ]
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“Someone Who Will Love You in All Your Damaged Glory” is a hilarious, poignant short-story collection. Continue reading at The Washington Post
[ The Washington Post | 2019-06-14 15:36:00 UTC ]
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Agencies aren't unionized. As unionization among digital media companies continues to grow the question of why collective bargaining is happening agencies remains. The post ‘The advertising industry is a day-to-day unrelenting grind’: Why agencies should unionize appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-06-13 04:01:37 UTC ]
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Sarah Blackwood writes on the “Amelia Bedelia” book series, by Peggy Parish, and how it illuminates and captures the feeling of the often invisible realm of women’s work. Continue reading at New Yorker
[ New Yorker | 2019-06-10 18:50:41 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today: Just a month after its IPO, Uber’s COO Barney Harford and CMO Rebecca... Continue reading at Advertising Age
[ Advertising Age | 2019-06-10 10:26:30 UTC ]
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Publishers surveyed Digiday this May predominately see social platforms as a way to grow their brand awareness rather than generate referral traffic of revenues. Facebook, Instagram and Twitter are the three platforms respondents said best helped them achieve those goals. The post Digiday... Continue reading at Digiday
[ Digiday | 2019-06-10 04:02:14 UTC ]
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