Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees believe it's the first time the digital publisher has teamed up with a branding agency. The precise nature of the work is unclear. Both Gawker and Redscout declined comment.Redscout, which is owned by MDC Partners, advises companies on developing a brand strategy. Its roster of clients include large consumer brands such as Pepsi, Lay's and American Express, as well as media companies like ABC Family and LinkedIn. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-24 00:00:00 UTC ]
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Anti-opioid programming is important for inclusion, awareness, and even life-saving. Here are 7 ways libraries are combatting the opioid crisis. Continue reading at Book Riot
[ Book Riot | 2019-11-15 11:35:59 UTC ]
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The power of the rightwing press has corroded public debate. But we can do more than just complain about itIn February 2016, a few months before the referendum, Donald Tusk published the European Council’s draft plans for renegotiating Britain’s relationship with the EU. David Cameron was... Continue reading at The Guardian
[ The Guardian | 2019-11-15 06:00:01 UTC ]
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The National Centre for Writing in Norwich is relaunching its Escalator Talent Development Scheme, with a special focus this year on writers from working class backgrounds. Continue reading at The Bookseller
[ The Bookseller | 2019-11-15 00:58:56 UTC ]
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Publishers including And Other Stories, Cambridge University Press and HarperCollins are preparing to take part in Work in Publishing Week, a campaign to inspire young people aged 14–24 to pursue a career in publishing. Continue reading at The Bookseller
[ The Bookseller | 2019-11-13 04:20:22 UTC ]
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Bookseller Harry Illingworth is set to leave Goldsboro Books at the end of the year to become a full-time agent at The D H H Literary Agency. Continue reading at The Bookseller
[ The Bookseller | 2019-11-12 03:55:21 UTC ]
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The Bookseller’s Working Class survey, an analysis of class in the publishing business, has been named Content Piece of the Year at the PPA's Independent Publisher Awards. Continue reading at The Bookseller
[ The Bookseller | 2019-11-11 12:39:47 UTC ]
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The Library of America’s “Joan Didion: The 1960s & 70s” highlights some of the author’s finest writing Continue reading at The Washington Post
[ The Washington Post | 2019-11-07 15:00:00 UTC ]
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Folio Literary Management has acquired the Emma Sweeney Literary Agency, effective January 2, 2020. The latter, founded in 2006, represented such authors as Sara Gruen and Edgar Cantero. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-06 05:00:00 UTC ]
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“WHAT IS DIFFICULT is not impossible.” Anne Boyer both writes and proves this maxim in The Undying, her crystalline memoir of illness and the hard knowledge that illness provides. The Undying engages with art from Aelius Aristides to John Donne to Audre Lorde, within an account of the author’s... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2019-11-04 20:00:59 UTC ]
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Thinking about becoming a bookseller? From hand-selling to music choice, here are a few of the useful skills one new bookseller learned about on the job. Continue reading at Book Riot
[ Book Riot | 2019-11-04 11:38:38 UTC ]
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Unbound is launching an anthology of working class writers from across Ireland, featuring original pieces by Roddy Doyle and Lisa McInerney alongside lesser known authors and edited by Paul McVeigh. Continue reading at The Bookseller
[ The Bookseller | 2019-11-04 02:04:57 UTC ]
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Over 700 attendees from publishers large and small convened in Midtown Manhattan on Wednesday for the opening of the 2019 Folio: Show—this outlet's annual industry conference for multi-platform media companies. Linda Thomas Brooks, president and CEO of MPA—the Association of Magazine Media,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-31 20:42:22 UTC ]
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In her latest work, Be My Guest, Priya Basil explores the meaning of hospitality and its unifying potential. Continue reading at The Bookseller
[ The Bookseller | 2019-10-23 15:48:30 UTC ]
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Meredith Corp. has sold the Money magazine brand to Ad Practitioners LLC, a three-year-old Puerto Rico-based media and advertising startup behind the product review site ConsumersAdvocate.org, both parties announced Tuesday morning. Terms of the deal were not disclosed. One of a handful of... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-22 16:06:17 UTC ]
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In today’s information-rich, mobile-centric world, people are more distracted than ever. Marketers used to be able to rely on TV ads or billboards to get in front of consumers. Now they must think mobile-first. Earlier this year, we hit a remarkable milestone: According to eMarketer, Americans... Continue reading at Advertising Age
[ Advertising Age | 2019-10-22 15:19:20 UTC ]
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Media is dying? Don't tell that to the winners of this year's Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president... Continue reading at AdWeek
[ AdWeek | 2019-10-21 00:00:55 UTC ]
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When the minds of two creatives come together, it's a beautiful thing: here are eight of Neil Gaiman's works that have been adapted by artists. Continue reading at Book Riot
[ Book Riot | 2019-10-18 10:41:08 UTC ]
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French literary agency Astier-Péche announces in Frankfurt their representation of Mohamed Leftah's estate and sold English rights to Other Press. The post Astier-Pécher Literary Agency Acquires Rights to Moroccan Author Mohamed Leftah’s Estate appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-10-17 07:15:12 UTC ]
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According to new State of the Industry research from Integral Ad Science and Digiday, brand suitability — a term describing a marketer’s desired targeting parameters, including subjective variables like location and demographics — is emerging as a top concern for digital media pros. The post... Continue reading at Digiday
[ Digiday | 2019-10-17 02:26:20 UTC ]
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Catherine Cho will join the Madeleine Milburn Literary, TV & Film Agency as an additional agent in the adult fiction and non-fiction department later this month. Continue reading at The Bookseller
[ The Bookseller | 2019-10-15 16:05:38 UTC ]
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