Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees believe it's the first time the digital publisher has teamed up with a branding agency. The precise nature of the work is unclear. Both Gawker and Redscout declined comment.Redscout, which is owned by MDC Partners, advises companies on developing a brand strategy. Its roster of clients include large consumer brands such as Pepsi, Lay's and American Express, as well as media companies like ABC Family and LinkedIn. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-24 00:00:00 UTC ]
News tagged with:
#digital publisher
#brand strategy
#american express
#media companies
An awesome daily roundup of the most interesting bookish links from around the web! Continue reading at Book Riot
[ Book Riot | 2020-03-29 10:30:48 UTC ]
More news stories like this | News stories tagged with:
#quarter-life crisis
#critical linking
The U.S. Chamber of Commerce, the leading cheerleader for American business owners large and small, remains hopeful that U.S. businesses will emerge from the coronavirus crisis battered and bruised, but not broken. "It's too early to determine the long-term impact on supply chains,... Continue reading at AdWeek
[ AdWeek | 2020-03-27 14:55:42 UTC ]
More news stories like this | News stories tagged with:
#supply chains
#digital content
Why the rapid shift to digital library services necessitated by the Covid-19 crisis could help chart a new, more productive course for the digital library market long term. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-27 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#covid-19 crisis
#watershed moment
#library e-books
In today’s episode, Maris Kreizman speaks with debut author Hilary Leichter about her recent novel, Temporary, the story of one woman’s struggle for steadiness and happiness under late capitalism, a subject more relevant than ever. From the episode: “The book is about a woman who works as a... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-26 18:55:28 UTC ]
More news stories like this | News stories tagged with:
#hilary leichter
#working remotely
#late capitalism
#debut author
There’s been a rapid rise in submissions from would-be authors since the coronavirus outbreak. If you’re dusting off your manuscript, here are some things to keep in mindIf you’re one of those people who always said they would write a novel if only they had the time: this is your moment. As more... Continue reading at The Guardian
[ The Guardian | 2020-03-26 16:00:31 UTC ]
More news stories like this | News stories tagged with:
#coronavirus outbreak
#rapid rise
#hear back
#publishing industry
We all need a break from reality. Many of us are understandably looking for an escape these days, amid the constant onslaught of coronavirus headlines and updates. A good book can help, as long as it isn’t about pandemics. Or a dystopian future. Or being stuck inside for weeks on end.Read Full... Continue reading at Fast Company
[ Fast Company | 2020-03-25 11:30:44 UTC ]
More news stories like this | News stories tagged with:
#coronavirus crisis
#dystopian future
#stuck inside
#good book
The Publishers Association has unveiled a brand and website redesign, including a new logo, icon and colour scheme that have been chosen "to reflect the creativity and dynamism of the publishing industry". Continue reading at The Bookseller
[ The Bookseller | 2020-03-25 01:18:09 UTC ]
More news stories like this | News stories tagged with:
#website redesign
#colour scheme
#publishing industry
#publishers association
The European & International Booksellers Federation (EIBF) has highlighted the enforced closure of brick and mortar bookshops amid the coronavirus crisis is putting the book trade in a precarious position. Continue reading at The Bookseller
[ The Bookseller | 2020-03-24 12:56:22 UTC ]
More news stories like this | News stories tagged with:
#support booksellers
#precarious position
#book trade
At the coronavirus outbreak reshapes our industry, The Bookseller is inviting staff members from across the book trade to share their experiences of working during the coronavirus outbreak. Continue reading at The Bookseller
[ The Bookseller | 2020-03-24 12:47:26 UTC ]
More news stories like this | News stories tagged with:
#bookseller survey
#coronavirus outbreak
#bookseller
Niki Chang is leaving The Good Literary Agency (TLGA) to join David Higham Associates (DHA) in April as a literary agent. Continue reading at The Bookseller
[ The Bookseller | 2020-03-24 09:01:20 UTC ]
More news stories like this | News stories tagged with:
#david higham
#literary agent
#literary agency
On Monday, Hearst UK CEO James Wildman would typically address the 1,000-person strong company from the stage at the Odeon Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-03-23 18:30:59 UTC ]
More news stories like this | News stories tagged with:
#navigating crisis
#hearst
As the COVID-19 pandemic forces marketers to tighten their advertising budgets and organizers to cancel or postpone events, media companies of all sizes are scrambling to account for lost revenue. In cities across the U.S., a virtual suspension of public life is taking a disastrous toll on... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-23 14:46:51 UTC ]
More news stories like this | News stories tagged with:
#editorial teams
#simple task
#google docs
#microsoft teams
#video calls
#mental health
#moving forward
#digital publishing
Three members of the trade have launched a £10,000 crowdfunder raising money for hardship grants to help booksellers hit by the coronavirus crisis. Continue reading at The Bookseller
[ The Bookseller | 2020-03-23 07:43:54 UTC ]
More news stories like this | News stories tagged with:
#booksellers hit
#covid-19 crisis
#hardship grants
#coronavirus crisis
Hearst CEO James Wildman has set recruited a healthcare professional to answer staff questions about the virus and started sending out daily company updates. The post ‘Revenue will fall away quite quickly’: Hearst UK CEO James Wildman on navigating crisis appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-03-23 04:01:21 UTC ]
More news stories like this | News stories tagged with:
#navigating crisis
#hearst
Penguin Business will publish Cate Sevilla's guide to working titled How to Work Without Losing Your Mind. Continue reading at The Bookseller
[ The Bookseller | 2020-03-22 19:49:13 UTC ]
More news stories like this | News stories tagged with:
#penguin business
Academic houses including Wiley, Oxford University Press and Cambridge University Press have this week been sending employees home to work remotely, in the same way as their trade counterparts. Continue reading at The Bookseller
[ The Bookseller | 2020-03-18 11:25:26 UTC ]
More news stories like this | News stories tagged with:
#cambridge university press
#oxford university press
A reader explains why working in the publishing industry made him appreciate the value of a book more. Continue reading at Book Riot
[ Book Riot | 2020-03-17 10:35:25 UTC ]
More news stories like this | News stories tagged with:
#publishing industry
As it works to meet the surge in demand for "household staples, medical supplies, and other high demand products," Amazon has sent a letter to other suppliers, including publishers, telling them their goods will receive a low priority until at least April 5. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-17 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#household staples
#medical supplies
#including publishers
Penguin Random House UK is expecting all London-based staff to work from home from Tuesday (17th March) and cancelling all events, including bookshop events, Penguin Live, launch parties and "any meetings". Continue reading at The Bookseller
[ The Bookseller | 2020-03-16 02:54:57 UTC ]
More news stories like this | News stories tagged with:
#penguin live
#launch parties
#penguin random house
Simon & Schuster UK, India and Australia has told all staff they are now "required" to work from home, aligning with policy of its US colleagues. Continue reading at The Bookseller
[ The Bookseller | 2020-03-15 23:33:06 UTC ]
More news stories like this |