Identity Crisis at Gawker? Nick Denton's Blogging Empire Working with Branding Agency Redscout

Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees believe it's the first time the digital publisher has teamed up with a branding agency. The precise nature of the work is unclear. Both Gawker and Redscout declined comment.Redscout, which is owned by MDC Partners, advises companies on developing a brand strategy. Its roster of clients include large consumer brands such as Pepsi, Lay's and American Express, as well as media companies like ABC Family and LinkedIn. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-02-24 00:00:00 UTC ]
News tagged with: #digital publisher #brand strategy #american express #media companies

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Faber scoops Wyatt and Benge's 'life's work'

Faber is to publish a work showcasing the lyrics, poems and drawings of musician Robert Wyatt and his creative partner and wife, painter and songwriter Alfie Benge. Continue reading at The Bookseller

[ The Bookseller | 2020-06-24 16:51:44 UTC ]
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Bonnier Books UK to launch Ollerton as fiction brand

Ex-special forces soldier turned TV star Matthew "Ollie" Ollerton is publishing a debut thriller with Bonnier Books UK. Continue reading at The Bookseller

[ The Bookseller | 2020-06-24 00:04:04 UTC ]
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“The greatest sci-fi work of all time,” Foundation, finally has a YouTube trailer.

Isaac Asimov’s Foundation trilogy has long been one of the great unadaptable science fiction works (read more on that here, along with a catalogue of Asimov’s awful serial harassment of women), but after 50 years, it has finally made it to screens. Starring noted tall man, Lee Pace (along with... Continue reading at Literrary Hub

[ Literrary Hub | 2020-06-23 14:28:10 UTC ]
More news stories like this | News stories tagged with: #isaac asimov #foundation trilogy #finally made #lee pace #science fiction

10 Works of Literary Fiction for Runners

Over the past few months, as gyms and yoga studios and fitness centers have remained closed, many of you antsy yogis and barre-enthusiasts and Zumba-addicts have gone back to that most elemental of exercises: the run. For those of us who like to read and run, well, plenty of books on the subject... Continue reading at Literrary Hub

[ Literrary Hub | 2020-06-23 08:49:25 UTC ]
More news stories like this | News stories tagged with: #literary fiction

Here’s How the IAB’s NewFronts Work

Like so many things this year, the 2020 Digital Content NewFronts are going to look different. The biggest change: how they're produced. Instead of four daily in-person presentations that would have ad buyers, content producers and the media running from location to location across Manhattan,... Continue reading at AdWeek

[ AdWeek | 2020-06-22 11:00:36 UTC ]
More news stories like this | News stories tagged with: #biggest change #ad buyers #content producers #digital content

Alliance of Independent Authors teams up with agency for rights help

The Alliance of Independent Authors (ALLi) has joined up with New York's Ethan Ellenberg Literary Agency to help members with the management and licensing of their rights. Continue reading at The Bookseller

[ The Bookseller | 2020-06-19 11:38:35 UTC ]
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An exploration of ‘How Innovation Works’

Usually innovation is gradual, Matt Ridley tells us, though we tend to subscribe to the breakthrough myth. Continue reading at The Washington Post

[ The Washington Post | 2020-06-18 14:17:15 UTC ]
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NBCC Board, Down to 9 Members, Begins 'Difficult Internal Work'

One week after the National Book Critics Circle released an anti-racism pledge following the publication, on Twitter, of an email critical of certain phrases in that pledge, a now-gutted NBCC board of directors has released a statement addressing how it intends to move forward. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-18 04:00:00 UTC ]
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Operations: How the Hearst Media Connecticut Group is Navigating Through the COVID-19 Crisis

Newspapers have endured tremendous change over the past few decades but perhaps no time stands out quite like what we’re Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-15 07:00:15 UTC ]
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Lindsay Literary Agency sponsors diversity scholarship for third year

The Lindsay Literary Agency is sponsoring a diversity scholarship for a third year, with the successful applicant getting a place at the Virtual Writers' Weekend. Continue reading at The Bookseller

[ The Bookseller | 2020-06-14 16:16:51 UTC ]
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Verb Agency Founders Want More Black Talent to Get a ‘Seat at the Table’

When industry veterans Yadira Harrison and Shannon Simpson Jones founded Verb, a brand consultancy/experiential agency hybrid, in 2018, they combined talents to offer clients expertise for mainstream and multicultural campaigns. In two years, the co-founders have overseen creative campaigns and... Continue reading at AdWeek

[ AdWeek | 2020-06-12 18:35:15 UTC ]
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How Cookies Work and Why They’re Going Away

Cookies have been the workhorse of digital media for more than two decades. They form the foundation of the web, helping us stay logged in to sites, and they've ushered in the personalized shopping experience as well as tailored advertising. We get recommendations because the cookies that... Continue reading at AdWeek

[ AdWeek | 2020-06-08 11:00:32 UTC ]
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‘Never let a good crisis go to waste’: Publishers set for a second wave of layoffs

"You make short-term cuts, you rightsize the teams and then you build it back up, but that’s what we’ve been doing for years," said one global magazine publisher executive. The post ‘Never let a good crisis go to waste’: Publishers set for a second wave of layoffs appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-06-08 04:02:00 UTC ]
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Pushkin acquires 'genre-bending' work from Benjamín Labatut

Pushkin Press is to publish When We Cease to Understand the World by Chilean author Benjamín Labatut, translated by Adrian Nathan West. Continue reading at The Bookseller

[ The Bookseller | 2020-06-05 03:43:53 UTC ]
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Scribe will publish Queen's correspondence on 1975 Australia crisis

Scribe will publish The Palace Letters by Professor Jenny Hocking, an exploration of the Australian constitutional crisis of 1975. Continue reading at The Bookseller

[ The Bookseller | 2020-06-03 14:35:05 UTC ]
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Waterstones will emerge from crisis despite shopper caution, Daunt tells IPG

Shoppers will be cautious about returning to the high street but Waterstones will emerge from the coronavirus crisis and eventually have a wider range of shops, the firm's c.e.o. James Daunt has said. Continue reading at The Bookseller

[ The Bookseller | 2020-06-02 12:12:46 UTC ]
More news stories like this | News stories tagged with: #coronavirus crisis #high street #wider range #james daunt

Langlee leaves Kate Nash to join North Literary Agency

Lina Langlee has left the Kate Nash Literary Agency to join the North Literary Agency. Continue reading at The Bookseller

[ The Bookseller | 2020-06-02 09:53:50 UTC ]
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Estates Management Agency Acquires 12 Literary Estates

International Literary Properties, an estate management firm formed late last year with headquarters in London and New York, has acquired 12 literary estates, including those of Evelyn Waugh and Georges Simenon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-02 04:00:00 UTC ]
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Blackwell's to close five university branches following Covid-19 crisis

Blackwell's is closing five of its university campus branches to "protect the future health" of its business following the coronavirus crisis. Continue reading at The Bookseller

[ The Bookseller | 2020-06-01 17:14:38 UTC ]
More news stories like this | News stories tagged with: #covid-19 crisis #coronavirus crisis