Identity Crisis at Gawker? Nick Denton's Blogging Empire Working with Branding Agency Redscout

Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees believe it's the first time the digital publisher has teamed up with a branding agency. The precise nature of the work is unclear. Both Gawker and Redscout declined comment.Redscout, which is owned by MDC Partners, advises companies on developing a brand strategy. Its roster of clients include large consumer brands such as Pepsi, Lay's and American Express, as well as media companies like ABC Family and LinkedIn. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-02-24 00:00:00 UTC ]
News tagged with: #digital publisher #brand strategy #american express #media companies

Other Publishing stories related to: 'Identity Crisis at Gawker? Nick Denton's Blogging Empire Working with Branding Agency Redscout'

Getting an MLIS While Working Full Time

Getting an MLIS to work in libraries while working a full time job can be challenging, and this librarian shares her experience. Continue reading at Book Riot

[ Book Riot | 2020-10-12 10:30:00 UTC ]
More news stories like this | News stories tagged with: #libraries

Government must pressure Amazon over working conditions, unions say

Unions are calling on the UK government to exert pressure on Amazon over its working conditions after a report by the TUC claimed the retail giant had been awarded government and local authority contracts worth £630m since 2015. Continue reading at The Bookseller

[ The Bookseller | 2020-10-12 09:51:08 UTC ]
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In Nick Hornby’s ‘Just Like You,’ the fate of a May-September romance keeps the audience guessing

Hornby writes insightfully about the daily disappointments, both professional and personal, that haunt ordinary lives. Continue reading at The Washington Post

[ The Washington Post | 2020-10-09 08:28:06 UTC ]
More news stories like this | News stories tagged with: #nick hornby #audience guessing

In ‘Fauci,’ a Doctor Whose Work and Mission Have Been Shaped by Politics

Michael Specter’s audiobook biography shapes the story of Anthony Fauci into a stirring, and very American, morality play. Continue reading at The New York Times

[ The New York Times | 2020-10-06 20:52:57 UTC ]
More news stories like this | News stories tagged with: #anthony fauci #michael specter #audiobook

Thomas Nelson, Lysa TerKeurst Launch New Book Brand

Thomas Nelson's Nelson Books imprint is partnering with bestselling author Lysa TerKeurst on COMPEL, a new author training and publishing program geared toward female Christian authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #thomas nelson #publishing program #bestselling author #books imprint

Asian-American Identity: Gold House Book Club Opens This Month

'Championing authentic Asian representation through media to reshape public opinion,' Gold House opens a new book club. The post Asian-American Identity: Gold House Book Club Opens This Month appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-02 19:22:27 UTC ]
More news stories like this | News stories tagged with: #month appeared #book club

Vice Media Group Names Agency Veteran as Global CMO

Vice Media Group has named Ogilvy's Nadja Bellan-White to the role of global CMO, the publisher announced today. The newly created position will put Bellan-White in charge of the Vice portfolio's branding, communications and marketing internationally, leading the brand narrative for the... Continue reading at AdWeek

[ AdWeek | 2020-10-02 15:56:59 UTC ]
More news stories like this | News stories tagged with: #vice tv #vice news #global cmo #creative agency #publisher announced

Good Literary Agency hires Ogunsanwo as agent

The Good Literary Agency (TGLA) has hired Kemi Ogunsanwo as an agent, tasked with building a list across fiction and non-fiction. Continue reading at The Bookseller

[ The Bookseller | 2020-10-01 03:35:01 UTC ]
More news stories like this | News stories tagged with: #literary agency

S&S scoops Nick Lake's middle-grade debut

Simon & Schuster Children's is to publish Nick Lake's middle-grade debut, Locked Out Lily, featuring black and white illustrations by Emily Gravett.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-01 03:10:11 UTC ]
More news stories like this | News stories tagged with: #middle-grade debut #emily gravett

Douglas Stuart | 'Representation of the working-class is essential for diversity in literature'

Scottish author Douglas Stuart talks to us about his Booker Prize 2020-shortlisted début novel, Shuggie Bain.   Continue reading at The Bookseller

[ The Bookseller | 2020-09-15 13:46:50 UTC ]
More news stories like this | News stories tagged with: #douglas stuart #shuggie bain

What Brands Can Learn From NASA’s Marketing of the Apollo Missions

The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek

[ AdWeek | 2020-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cold war #late 1950s #dark side #science fiction

The eeriness of an orange sky, and the familiar lack of a climate crisis connection 

On Wednesday, the sky over the Bay Area turned orange. The visual was alien, yet the cause—rampant wildfires, accelerated by climate change—was very much a this-world problem. “Some folks said it felt like living on the next planet over, the red one,” Steve Rubenstein and Michael Cabanatuan... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-09-11 12:16:42 UTC ]
More news stories like this | News stories tagged with: #nobel laureate #disputed election #entire group #today marks #collective grief #gates keepers

Tinder Press pre-empts Mahfouz's 'personal and political' look at British Empire

Tinder has acquired These Bodies of Water: Navigating Britain's Imprint on the Middle East by Sabrina Mahfouz, a "powerful meditation" on the influence of the British Empire.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-07 13:05:17 UTC ]
More news stories like this | News stories tagged with: #british empire #powerful meditation

Legacies of empire explored in shortlist for £25k Nayef Al-Rodhan Prize

The five-strong shortlist for the £25,000 British Academy's Nayef Al-Rodhan Prize for Global Cultural Understanding sees works on the discoveries of 20th-century anthropologists side by side with studies on the legacies of Empire.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-07 11:12:45 UTC ]
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Sutherland-Hawes leaves Madeleine Milburn to launch own agency

Children's and YA agent Alice Sutherland-Hawes has left the Madeleine Milburn Agency to launch her own agency, ASH Literary. Continue reading at The Bookseller

[ The Bookseller | 2020-09-07 04:26:22 UTC ]
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Climate activists accused of ‘attacking free press’ by blockading print works

Extinction Rebellion protests at News Corp sites condemned by Society of Editors as ‘attempt to silence other voices’Ministers and MPs from all parts of the political spectrum have condemned Extinction Rebellion for blocking the delivery of newspapers across the UK on Saturday.Four national... Continue reading at The Guardian

[ The Guardian | 2020-09-05 17:00:00 UTC ]
More news stories like this | News stories tagged with: #national newspapers #saturday morning #political spectrum #daily mail #rupert murdoch #friday evening #news corp

Christianity Confronted with New Ideas of Identity

When society rewrites a fundamental Biblical verse, “Male and female he created them,” God is written out, says Carl Trueman. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-01 04:00:00 UTC ]
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Cape signs Lyster on global water crisis

Jonathan Cape has signed a “radical” in-depth exploration of the global water crisis by South African journalist Rosa Lyster. Continue reading at The Bookseller

[ The Bookseller | 2020-08-26 02:54:26 UTC ]
More news stories like this | News stories tagged with: #jonathan cape

The World’s Biggest Brands Are Spending More in Programmatic

Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures... Continue reading at AdWeek

[ AdWeek | 2020-08-20 15:32:30 UTC ]
More news stories like this | News stories tagged with: #programmatic advertising #biggest brands #digital media

The context for the crisis: A Q&A with Penny Abernathy

For years, Penny Muse Abernathy—the Knight Chair in Journalism and Digital Media Economics at the UNC Hussman School of Journalism—has been studying the disintegration of journalism’s traditional business model, mapping losses of physical newsrooms across the United States. The current financial... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-08-19 12:57:27 UTC ]
More news stories like this | News stories tagged with: #knight chair #coronavirus pandemic #digital media