Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees believe it's the first time the digital publisher has teamed up with a branding agency. The precise nature of the work is unclear. Both Gawker and Redscout declined comment.Redscout, which is owned by MDC Partners, advises companies on developing a brand strategy. Its roster of clients include large consumer brands such as Pepsi, Lay's and American Express, as well as media companies like ABC Family and LinkedIn. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-24 00:00:00 UTC ]
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Digiday’s Deep Dive: The Future of Publishing, is a collection of videos and key takeaways from our recent Publishing Summit Worldwide Live . The post Deep Dive: How the future of publishing is taking shape in the ongoing coronavirus crisis era appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-17 15:18:24 UTC ]
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Popular self-published children's author-illustrator Diane Alber is partnering with Surge Licensing to expand her brand and characters globally. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
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Ensuring transparency around pay, demystifying the hiring process and giving illustrators the recognition they deserve are among the most fundamental changes the industry needs to make now, delegates at The Bookseller's FutureBook conference heard. Continue reading at The Bookseller
[ The Bookseller | 2020-11-17 02:31:32 UTC ]
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The actor-writer-musician and illustrator teamed up on the new book “A Wealth of Pigeons.” Continue reading at The Washington Post
[ The Washington Post | 2020-11-16 13:00:00 UTC ]
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Chronicle Books, which is distributed in the UK by Abrams & Chronicle Books, has acquired three "signature" Wild and Wolf game and toy brands. Continue reading at The Bookseller
[ The Bookseller | 2020-11-16 00:22:57 UTC ]
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Chronicle Books has acquired three toy and game brands from Wild + Wolf, a Bath, England–based gift specialist. The deal adds some 350 products to Chronicle's gift and game offerings. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
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Alison Rich has been named to the newly created role of senior v-p of author development at Penguin Random House, and is charged with growing authors' platforms in ways that may be tangential to the business of marketing their books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-12 05:00:00 UTC ]
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The newly launched Liverpool Literary Agency has signed its first deal, signing Jack Byrne with Northodox Press, a publisher "catering to readers of crime fiction with the authentic voice of northern England". Continue reading at The Bookseller
[ The Bookseller | 2020-11-10 13:52:09 UTC ]
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With most of the British Isles going back into lockdown over the past few weeks, The Bookseller is inviting people from across the trade to share their thoughts and experiences. Continue reading at The Bookseller
[ The Bookseller | 2020-11-09 01:38:36 UTC ]
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Children's publisher Knights Of is partnering with The Reading Agency for this year's Winter Mini Challenge programme encouraging youngsters to keep up their reading during the winter holidays. Continue reading at The Bookseller
[ The Bookseller | 2020-11-03 15:42:21 UTC ]
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DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek
[ AdWeek | 2020-11-02 18:20:24 UTC ]
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In her first novel published in 14 years, author Julia Alvarez explores grief, isolation, and sisterhood. Afterlife follows Antonia, a writer and retiring English professor, who has just lost her husband Sam. As she reimagines what her life will be without her husband, Antonia also struggles... Continue reading at Electric Literature
[ Electric Literature | 2020-11-02 12:00:33 UTC ]
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A classic library of health books becomes new again and aims to reach another generation of readers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-02 05:00:00 UTC ]
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Jessica Hare has been promoted to agent in the Children’s Books Department at The Agency (London). Continue reading at The Bookseller
[ The Bookseller | 2020-10-30 11:55:23 UTC ]
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Although Clive Staples Lewis (1898-1963) – known as ‘Jack’ to his friends and family – is best-known for his seven children’s fantasy novels set in the land of Narnia, C. S. Lewis wrote a number of other works – fiction and non-fiction, science fiction and literary criticism – which have […] Continue reading at Interesting Literature
[ Interesting Literature | 2020-10-29 15:00:09 UTC ]
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HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series. Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 10:43:11 UTC ]
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Hazel V Carby has won the British Academy’s £25,000 non-fiction book prize, the 8th Nayef Al-Rodhan Prize for Global Cultural Understanding, for her book Imperial Intimacies: A Tale of Two Islands (Verso). Continue reading at The Bookseller
[ The Bookseller | 2020-10-27 17:56:20 UTC ]
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In this David-versus-Goliath battle, mom-and-pop bookstores wrapped themselves in Amazon's familiar brown cardboard as a protest against the retail giant and a plea to shop local. The Instagram-ready stunt, with Amazon lookalike boxes covered in sick literary burns and topical quips, came... Continue reading at AdWeek
[ AdWeek | 2020-10-19 20:06:41 UTC ]
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“You think you’ve known someone for a long time,” a character in one of Jenny Bhatt’s short stories says of her Indian colleague shortly after he’s shot dead by a white man in a bar. “Maybe he never really took to us. Never really became one of us.” Turn by turn, each of his white […] The post... Continue reading at Electric Literature
[ Electric Literature | 2020-10-13 11:00:00 UTC ]
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Getting an MLIS to work in libraries while working a full time job can be challenging, and this librarian shares her experience. Continue reading at Book Riot
[ Book Riot | 2020-10-12 10:30:00 UTC ]
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