Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees believe it's the first time the digital publisher has teamed up with a branding agency. The precise nature of the work is unclear. Both Gawker and Redscout declined comment.Redscout, which is owned by MDC Partners, advises companies on developing a brand strategy. Its roster of clients include large consumer brands such as Pepsi, Lay's and American Express, as well as media companies like ABC Family and LinkedIn. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-24 00:00:00 UTC ]
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News of a Harry Potter show in early development at HBO Max begs the question: what can justify another extension to an already stretched universe?When I saw the news, reported by the Hollywood Reporter, that HBO Max was in talks to develop live-action Harry Potter television series, all details... Continue reading at The Guardian
[ The Guardian | 2021-01-25 21:19:03 UTC ]
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Paul and Stephen Kendrick on how King’s 1960 arrest influenced the presidential campaign. Continue reading at The Washington Post
[ The Washington Post | 2021-01-22 13:00:00 UTC ]
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His aggressive moves were paired with deference to states’ rights, James Oakes writes. Continue reading at The Washington Post
[ The Washington Post | 2021-01-22 13:00:00 UTC ]
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Hardin’s case study of Flint is expressed in a more personal and poetic way than a rigorous investigation could. Continue reading at The Washington Post
[ The Washington Post | 2021-01-21 13:00:00 UTC ]
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Our latest research confirms that the general public can tell the difference between an unsafe platform and a quality news publisher - so why can’t our industry? Continue reading at Media Week
[ Media Week | 2021-01-21 11:38:36 UTC ]
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With physical retail down, 2020 was the first year in which Beijing OpenBook tracked a downturn in the Chinese book market since 2000. The post ‘Crisis and Changes’: Insights From Beijing OpenBook’s Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-18 22:13:00 UTC ]
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Bookshops in Scotland will still be able to offer click and collect services despite a toughening of coronavirus restrictions, with Scottish First Minister Nicola Sturgeon branding books “essential items”. Continue reading at The Bookseller
[ The Bookseller | 2021-01-13 21:17:15 UTC ]
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As hospitals struggle to cope, Macmillan’s work on cancer care is more vital than ever. Continue reading at Media Week
[ Media Week | 2021-01-13 15:06:20 UTC ]
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Cultural communications agency Midas has acquired literary agency The bks Agency. Continue reading at The Bookseller
[ The Bookseller | 2021-01-12 23:35:15 UTC ]
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I consider myself Argentine. I tell people it is not only part of my origin story but my identity. My first novel is titled Hades, Argentina, and to my friends I’m sure that seems fitting, the natural summation of my life and literary ambitions so far. But the truth is I had never been to […] Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-12 09:48:41 UTC ]
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Daunt Books Publishing has acquired Ordinary Notes by Christina Sharpe, a work of creative non-fiction about memorial and remembrance. Continue reading at The Bookseller
[ The Bookseller | 2021-01-11 23:40:05 UTC ]
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Eley Williams’s first novel follows characters living in London more than a century apart who toil to compile the same ill-fated dictionary. Continue reading at The New York Times
[ The New York Times | 2021-01-05 10:00:02 UTC ]
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George Orwell will have his words brought to life in new audiobooks from Penguin Random House, including his two best-known works: Nineteen Eighty-Four and Animal Farm. Continue reading at The Bookseller
[ The Bookseller | 2021-01-05 03:37:49 UTC ]
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Jamie Cowen is taking over from Peter Buckman as managing director of The Ampersand Agency. Continue reading at The Bookseller
[ The Bookseller | 2021-01-04 12:25:51 UTC ]
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Obama’s unfulfilled threat to Assad is among the episodes David Andelman explores. Continue reading at The Washington Post
[ The Washington Post | 2020-12-31 13:00:00 UTC ]
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Michael Farris Smith’s prequel capitalizes on the copyright expiration of Fitzgerald’s 1925 classic. Continue reading at The Washington Post
[ The Washington Post | 2020-12-29 12:00:00 UTC ]
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If you've ever stopped browsing your B&N to wonder about life as a bookseller, here's a firsthand account of working at a Barnes & Noble. Continue reading at Book Riot
[ Book Riot | 2020-12-23 11:37:00 UTC ]
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Theatre publisher Nick Hern Books is releasing a “joyous” personal account of the London production of Lin-Manuel Miranda’s hit “Hamilton” by its award-winning star Giles Terera. Continue reading at The Bookseller
[ The Bookseller | 2020-12-23 04:50:41 UTC ]
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The Reading Agency has been given £3.5m as part of a government £7.5m funding package to tackle loneliness over the winter period. Continue reading at The Bookseller
[ The Bookseller | 2020-12-22 14:30:12 UTC ]
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