Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees believe it's the first time the digital publisher has teamed up with a branding agency. The precise nature of the work is unclear. Both Gawker and Redscout declined comment.Redscout, which is owned by MDC Partners, advises companies on developing a brand strategy. Its roster of clients include large consumer brands such as Pepsi, Lay's and American Express, as well as media companies like ABC Family and LinkedIn. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-24 00:00:00 UTC ]
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With its first two titles issued last week and a further four to come in 2021, Conor Nagle explains how HarperCollins Ireland is harnessing the power of a big list alongside some indie sensibilities. Continue reading at The Bookseller
[ The Bookseller | 2021-09-10 00:00:19 UTC ]
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Mark Tauber, former publisher of HarperOne and who oversaw Chronicle's Prism imprint and audio division, has formed a new literary agency. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-08 04:00:00 UTC ]
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Aaliya's Books, a much-loved Beirut bookstore named for a character in a Rabih Alameddine novel, has lost the battle to stay open—for now. The post Aaliya’s Books Closes Amid Beirut’s Economic and Political Crisis appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-09-02 09:25:02 UTC ]
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Penguin Business has inked a deal for the “definitive book on the future of hybrid working” by London Business School professor Lynda Gratton. Continue reading at The Bookseller
[ The Bookseller | 2021-09-02 04:46:51 UTC ]
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Stanley J. Weyman’s 1893 novel is right up there with Alexandre Dumas’ “The Three Musketeers.” Continue reading at The Washington Post
[ The Washington Post | 2021-09-01 16:04:55 UTC ]
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Bristol arts hub and charity Knowle West Media Centre is seeking a writer who identifies as working-class to participate in a mini residency as part of the centre's Working Class Writers Festival. Continue reading at The Bookseller
[ The Bookseller | 2021-09-01 12:58:06 UTC ]
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Libia Brenda, Hannah Onoguwe, and Vandana Singh recommend two short stories and a poem that can help you think differently about climate change. Continue reading at Slate
[ Slate | 2021-08-27 13:00:00 UTC ]
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An author of atmospheric murder mysteries examines the dark side of human nature. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-26 00:00:00 UTC ]
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Adam Gopnik, the editor of a new Perelman anthology, discusses the humorist’s work. Continue reading at The Washington Post
[ The Washington Post | 2021-08-25 12:00:00 UTC ]
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As literary agent Ginger Clark sets up her own agency, she has brought Nicole Eisenbraun with her from Curtis Brown Ltd. The post A New Agency’s Translation Rights Manager: Nicole Eisenbraun appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-20 01:55:02 UTC ]
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The International Standard Name Identifier Agency (ISNI-IA) is to formally review the way it handles gender identities in its records, saying that its current system is "derived from historic practices that have been in place for centuries but which many stakeholders now regard as outdated." Continue reading at The Bookseller
[ The Bookseller | 2021-08-19 14:26:54 UTC ]
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Sure, this is a tale of a 50-something woman seeking change, but it is also a biting social and political critique. Continue reading at The Washington Post
[ The Washington Post | 2021-08-08 13:00:00 UTC ]
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After working a used bookstore for many years, I picked up some strange habits that I just can't seem to shake. Here are 5 of them. Continue reading at Book Riot
[ Book Riot | 2021-08-06 10:33:00 UTC ]
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Citing the spread of the Delta variant, Hachette Book Group has reversed a decision announced in July to reopen for in-person work at HBG offices this September. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-06 04:00:00 UTC ]
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Claire Wilcox has won the PEN Ackerley Prize 2021 for her "vivid" memoir Patch Work: A Life Amongst Clothes (Bloomsbury). Continue reading at The Bookseller
[ The Bookseller | 2021-08-04 21:28:36 UTC ]
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The Good Housekeeping Institute set the precedent for Hearst UK and the new Hearst Institute is looking to replicate those successes across all its brands. The post Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-03 04:01:00 UTC ]
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Former Bonnier Corp. CEO Eric Zinczenko is the new COO/president of his brother David Zinczenko's company Galvanized Media. The post Why two brothers are betting on creating new brands and e-commerce to grow their media company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-02 04:01:00 UTC ]
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Today, dear readers, is Paperback Book Day! It’s the anniversary of the day that the first Penguin paperback was published in England. Good! Personally, I’ll take paperbacks over hardcovers any old day. Don’t @ me! They’re more affordable. They’re lighter. And they don’t wear book jackets that,... Continue reading at Literrary Hub
[ Literrary Hub | 2021-07-30 16:26:11 UTC ]
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In the new book ‘The Family Firm,’ the controversial economics professor shares how to use meetings, rules and data to sort out parenting decisions Continue reading at The Washington Post
[ The Washington Post | 2021-07-30 12:00:00 UTC ]
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In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection... Continue reading at Interesting Literature
[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
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