Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees believe it's the first time the digital publisher has teamed up with a branding agency. The precise nature of the work is unclear. Both Gawker and Redscout declined comment.Redscout, which is owned by MDC Partners, advises companies on developing a brand strategy. Its roster of clients include large consumer brands such as Pepsi, Lay's and American Express, as well as media companies like ABC Family and LinkedIn. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-24 00:00:00 UTC ]
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The Reading Agency is turning 20, and launching a birthday campaign to get the nation reading with the help of new ambassadors, including Dara McAnulty, Michael Rosen and Benjamin Zephaniah. Continue reading at The Bookseller
[ The Bookseller | 2022-01-19 22:05:03 UTC ]
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Atlantic Books has acquired All Along the Echo, a novel exploring "the glorious noise of existence" by Danny Denton, in a two book pre-empt. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 08:55:20 UTC ]
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Rowan Lawton will take on the role of m.d. at the Soho Agency following Philippa Milnes-Smith’s decision to focus on her agenting role. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 02:02:50 UTC ]
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Radical left publishing house 1968 Press has signed the first English translation of Alice Becker-Ho’s “immensely important” The First Ghetto. Continue reading at The Bookseller
[ The Bookseller | 2021-12-13 18:56:30 UTC ]
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Apparently, J.K. Rowling’s bruised reputation has not lowered the value of her books. Yesterday, a rare first edition of J.K. Rowling’s Harry Potter and the Philosopher’s Stone sold at auction for $471,000, which Heritage Auctions says is “the highest price ever paid for the boy wizard’s debut... Continue reading at Literrary Hub
[ Literrary Hub | 2021-12-10 18:27:50 UTC ]
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The Festival for Working-Class Writers' team are on the lookout for books to promote as part of their new book club, which launches in 2022. Continue reading at The Bookseller
[ The Bookseller | 2021-12-08 23:43:53 UTC ]
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Ethnographer Carolyn Chen draws on research conducted in the Silicon Valley to argue why the workplace is increasingly replacing houses of worship and how some tech giants have appropriated religious language and culture in her new book, ‘Work, Pray, Code.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-08 05:00:00 UTC ]
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A recent roundup of the ‘best books of 2021’ had every possible genre of novel – with the unsurprising exception of romanceIn the four months since my first novel came out, I’ve had the same conversation probably a dozen times.“What’s it about?” a well-meaning stranger will ask. “Well,” I’ll... Continue reading at The Guardian
[ The Guardian | 2021-12-05 15:25:24 UTC ]
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Yesterday, a footnote to an op-ed in the LA Times revealed that Red Badge Films is now producing a documentary about Anthony Broadwater’s conviction and then exoneration of Alice Sebold’s rape, called Unlucky. Red Badge Films is helmed by Tim Mucciante, previously the executive producer for the... Continue reading at Literrary Hub
[ Literrary Hub | 2021-12-03 17:48:54 UTC ]
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Covid-19 has irrevocably redefined the phrase “office space,” and new books assess what it means for the future of employment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-26 05:00:00 UTC ]
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I binge-read Portis’s books — “Norwood,” “The Dog of the South” and more. They offered just the lift I needed. Continue reading at The Washington Post
[ The Washington Post | 2021-11-24 12:00:00 UTC ]
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The Working Class Writers' Festival is urging publishers to demonstrate their commitment to diversity by investing in sponsorship for next year's event. Continue reading at The Bookseller
[ The Bookseller | 2021-11-10 12:00:51 UTC ]
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Book Reviews Mitchell River National Park, Victoria, Australia / Photo by Zac Porter / Unsplash While the landmark anthology Guwayu – For All Times: A Collection of First Nations Poems (Magabala Books, 2020), edited by Jeanine Leane, refuses the... Continue reading at World Literature Today
[ World Literature Today | 2021-11-09 21:58:53 UTC ]
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The Reading Agency has unveiled the covers for its 2022 Quick Reads titles, written by the likes of Paula Hawkins, Graham Norton and Alex Wheatle. Continue reading at The Bookseller
[ The Bookseller | 2021-11-09 07:14:30 UTC ]
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Publishers are settling into hybrid models of working this winter with many still reluctant to “mandate set days” while Faber has delayed a full return until April 2022. Continue reading at The Bookseller
[ The Bookseller | 2021-11-08 17:41:43 UTC ]
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Scholars scour religious texts and teachings for a better way forward in new books from academic publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-05 04:00:00 UTC ]
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Robbie Guillory is leaving the Kate Nash Literary Agency to start his own agency in Glasgow. Continue reading at The Bookseller
[ The Bookseller | 2021-11-02 13:20:05 UTC ]
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The Good Literary Agency (TGLA) has promoted Gyamfia Osei to junior literary agent to build a commercial and upmarket fiction list alongside one for non-fiction authors. Continue reading at The Bookseller
[ The Bookseller | 2021-11-02 05:38:45 UTC ]
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Titles such as Tom Kerridge’s latest cookbook prove popular for Bloomsbury during Covid pandemicCoronavirus – latest updatesSee all our coronavirus coverageBloomsbury, the Harry Potter publisher, has unveiled record sales and profits on the back of the popularity of titles including Tom... Continue reading at The Guardian
[ The Guardian | 2021-10-27 10:02:41 UTC ]
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The latest augmented and virtual reality technology will be brought to 15 libraries across the country next summer, as part of a new project to help support libraries recover from the coronavirus pandemic. Continue reading at The Bookseller
[ The Bookseller | 2021-10-25 11:42:41 UTC ]
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