Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees believe it's the first time the digital publisher has teamed up with a branding agency. The precise nature of the work is unclear. Both Gawker and Redscout declined comment.Redscout, which is owned by MDC Partners, advises companies on developing a brand strategy. Its roster of clients include large consumer brands such as Pepsi, Lay's and American Express, as well as media companies like ABC Family and LinkedIn. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-24 00:00:00 UTC ]
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The Braschian Wave: All the Solitude of an Empire in a Bottle Thrown into the Sea, by Carlos Labbé Essay [email protected] Wed, 06/28/2023 - 14:55 Photo by Javardh / UnsplashCarlos Labbé wonders whether it is “still possible to speak of... Continue reading at World Literature Today
[ World Literature Today | 2023-06-28 19:55:41 UTC ]
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The Australian’s columnist criticises ABC, as political leaders also share thoughts on cuts at public broadcaster. Plus: Shannon Noll’s chicken zingerGet our morning and afternoon news emails, free app or daily news podcastEveryone from the prime minister down had an opinion about the ABC’s... Continue reading at The Guardian
[ The Guardian | 2023-06-23 03:01:45 UTC ]
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The outdoor gear company’s new headquarters adds visibility to its workspaces and its work. For an outdoor clothing and gear company, L.L. Bean’s offices were surprisingly cloistered. “About 90% of our employees did not have access to natural daylight. There were parts of the building that were... Continue reading at Fast Company
[ Fast Company | 2023-06-14 04:30:00 UTC ]
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You won't make a living wage working as a bookseller in an indie bookstore. Here's a look at wages across the country. Continue reading at Book Riot
[ Book Riot | 2023-06-12 10:37:00 UTC ]
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You get free stuff, you get free travel, you get the nifty cool title of "brand ambassador," what's not to love about being an internet influencer? There's the consequences, for one. Not even just the warranted consequences of your actual actions, mind you, but also those arriving unbidden based... Continue reading at Engadget
[ Engadget | 2023-06-11 14:30:57 UTC ]
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Yorwerth, who founded Yorthwerth Associates in 2003, is remembered for his advocacy for authors in the self-help and spiritual categories and as a fixture of the London and Frankfurt Book Fairs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-02 04:00:00 UTC ]
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By acquiring the Washington, D.C.–based literary agency, WME signals a deepening focus on literary talent and specifically nonfiction, as well as a physical expansion into the D.C. area. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-02 04:00:00 UTC ]
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Microsoft has called for the US federal government to create a new agency specifically focused on regulating AI, Bloombergreports. At a speech in Washington, DC attended by some members of Congress and non-governmental organizations, Microsoft vice chair and president Brad Smith remarked that... Continue reading at Engadget
[ Engadget | 2023-05-26 09:55:10 UTC ]
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At a lunch-hour keynote on May 24, National Book Award winner and former National Ambassador for Young People's Literature Jacqueline Woodson sat down with bookseller Miwa Messer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-25 04:00:00 UTC ]
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The Pulitzer Prize-winning author is just one of many artists from Appalachia who are probing the crisis in their work, while taking pains to ensure that it doesn’t define the region and its people. Continue reading at The Conversation
[ The Conversation | 2023-05-17 12:40:39 UTC ]
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Pod Digital Media is introducing a platform to unite brands with Black and Latino influencers who double as podcast hosts. Continue reading at Advertising Age
[ Advertising Age | 2023-05-16 17:20:39 UTC ]
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Lululemon fans craved products from the beloved $50 billion athletic apparel company but have been settling for cheap alternatives. Then the company decided to deliver a big surprise. “Hey guys, here are this month’s best-selling Amazon Lulu lookalikes, and I used to work at Lulu, so I promise... Continue reading at Fast Company
[ Fast Company | 2023-05-14 04:00:00 UTC ]
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The Pulitzer Prizes will be awarded Monday to honor outstanding journalism during a violent year that included Russia’s brutal invasion of Ukraine, mass shootings that targeted an elementary school and supermarket, and floods and flames fueled by clima... Continue reading at ABC News
[ ABC News | 2023-05-08 05:17:36 UTC ]
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Telling good stories in games is really hard. It’s hard in any medium, of course, but games provide a set of challenges over and above those faced by novelists and screenwriters. Take the question of agency—if the player is allowed to make the primary narrative decisions in the game, then the... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-01 15:00:45 UTC ]
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Working-class lives are unlikely to be properly represented in fiction if the publishing industry is run by middle-class graduates, says Nick MossKeiran Goddard is right to say that too many novels that claim to portray working-class life just give us “recent arts graduate feels emotionally,... Continue reading at The Guardian
[ The Guardian | 2023-04-30 16:40:05 UTC ]
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Spearheaded by Orbit executive editor Brit Hvide and editor Stephanie Clark, the imprint will focus on science fiction and fantasy titles in digital formats. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-21 04:00:00 UTC ]
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Ad world shares memories about Johnson's legacy from the early online publishing world to the creator economy. Continue reading at Advertising Age
[ Advertising Age | 2023-04-20 18:45:34 UTC ]
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Wolf Hall trilogy author remembered at memorial service at Southwark cathedral on ThursdayHilary Mantel, the celebrated author of the Wolf Hall trilogy, was working on a “mashup” of Jane Austen novels when she died suddenly, her literary agent told a packed memorial service at Southwark... Continue reading at The Guardian
[ The Guardian | 2023-04-20 17:46:20 UTC ]
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The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at Digiday
[ Digiday | 2023-04-20 04:01:00 UTC ]
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A new memoir traces the three-time Tony Award winner’s life and career working with Balanchine, Robbins and Fosse. Continue reading at The New York Times
[ The New York Times | 2023-04-19 09:00:33 UTC ]
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