Identity Crisis at Gawker? Nick Denton's Blogging Empire Working with Branding Agency Redscout

Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees believe it's the first time the digital publisher has teamed up with a branding agency. The precise nature of the work is unclear. Both Gawker and Redscout declined comment.Redscout, which is owned by MDC Partners, advises companies on developing a brand strategy. Its roster of clients include large consumer brands such as Pepsi, Lay's and American Express, as well as media companies like ABC Family and LinkedIn. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-02-24 00:00:00 UTC ]
News tagged with: #digital publisher #brand strategy #american express #media companies

Other Publishing stories related to: 'Identity Crisis at Gawker? Nick Denton's Blogging Empire Working with Branding Agency Redscout'

A proposed Russian “LGBQT Propaganda” bill would ban work by Dostoevsky and Bulgakov.

Russian publishers—specifically, an organization called the Russian Book Union (RKC)—are concerned that a new “LGBQT Propaganda” bill could lead to the banning of Russian classics by the likes of Dostoevsky and Bulgakov. According to independent Russian news organization Meduza: …the RKC says... Continue reading at Literrary Hub

[ Literrary Hub | 2022-10-17 14:18:07 UTC ]
More news stories like this | News stories tagged with: #russian book

How Mobile Webcomics Are Working to Save Reading

The webcomics category is exploding in growth—and it’s only going to get bigger. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile webcomics

Hachette Book Group Works to Diversify Slate of Authors

Hachette Book Group took another step toward bringing more BIPOC writers to the table in an equitable way by cohosting a Hurston/Wright Writers Week Workshop retreat for the first time this summer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bipoc writers #book group

Marketing in the metaverse—what science fiction can teach brands about Web3

With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at Advertising Age

[ Advertising Age | 2022-09-22 09:30:00 UTC ]
More news stories like this | News stories tagged with: #digital space #science fiction

PNBA Touts Strong Regional Identity at Fall Show

Booksellers appreciated the mix of big and small and regional and national publishers who made the trip to Tacoma for the Pacific Northwest Booksellers Association fall trade show. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #fall show #booksellers association

Anne Heche was working on another memoir before she died. It hits shelves next year

Anne Heche died in August of injuries she sustained from a fiery car crash. She published her first memoir, "Call Me Crazy," in 2001. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-09-15 21:01:10 UTC ]
More news stories like this | News stories tagged with: #hits shelves #memoir

Review: ‘Life’s Work,’ by David Milch

“Life’s Work” is a memoir of outrageous youth, creative obsessions and ruinous habits. Continue reading at The New York Times

[ The New York Times | 2022-09-12 15:07:05 UTC ]
More news stories like this | News stories tagged with: #memoir

Jonathan Escoffery on Navigating Identity, Blackness, and Literary Fame

Jonathan Escoffery’s first book, the superbly crafted, kinetic linked story collection If I Survive You, arrives with four starred pre-publication reviews and an early rave from The New Yorker’s Katy Waldman, with more to come. He’s a rare debut author with a lengthy track record. His stories... Continue reading at Literrary Hub

[ Literrary Hub | 2022-09-06 08:57:51 UTC ]
More news stories like this | News stories tagged with: #jonathan escoffery #superbly crafted #katy waldman #debut author

Belvoir's Tell Me I'm Here looks at the impact of mental illness on the whole family. It is a wrenching and beautiful work

Based on Anne Deveson’s 1991 memoir about her son’s experience with schizophrenia, this play can be achingly sad. But it also offers hope. Continue reading at The Conversation

[ The Conversation | 2022-08-26 01:01:35 UTC ]
More news stories like this | News stories tagged with: #mental illness #achingly sad #memoir

How the Karma’s World Doll Launch Became a Meeting Ground for Brands and Culture

Karma's World is officially making its mark, and Chris "Ludacris" Bridges couldn't be happier. That's because it took the award-winning rapper, actor, producer and now children's book author over a decade to bring the animated children's program to audiences. Now, the show and its titular... Continue reading at AdWeek

[ AdWeek | 2022-08-25 15:59:04 UTC ]
More news stories like this | News stories tagged with: #book author #children's book

What Working at a Used Bookstore Taught Me About Literary Rejection

I think every aspiring writer should work in a used bookstore. For a little while, at least. If nothing else, the ego death is electric. * I am lucky. A fellowship after my MFA has left me with all kinds of time to write and live out this romantic dream job. Ensconced in an Ann […] Continue reading at Literrary Hub

[ Literrary Hub | 2022-08-24 08:53:03 UTC ]
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A Trial Put Publishing’s Inner Workings on Display. What Did We Learn?

The book world can be opaque to outsiders. A case offered an unusual glimpse into it, revealing curiosities about the business and details about book deals. Continue reading at The New York Times

[ The New York Times | 2022-08-19 14:50:05 UTC ]
More news stories like this | News stories tagged with: #book deals #book world

What it was like asking for Salman Rushdie’s work in a Pakistan bookshop | Anonymous

As an aspiring writer I loved many exiled authors, from Márquez to Kundera, but with Rushdie the stakes were raisedIt was more than a decade ago when I was introduced to the work of Salman Rushdie, thanks to the recommendation of a writer in my homeland of Pakistan. As an aspiring writer myself,... Continue reading at The Guardian

[ The Guardian | 2022-08-14 14:47:31 UTC ]
More news stories like this | News stories tagged with: #salman rushdie #aspiring writer #decade ago #bookshop

Listen to an 8-minute song inspired by the work of Marilynne Robinson.

This week, composer, violinist, and vocalist Caroline Shaw—who in 2013 became the youngest ever recipient of the Pulitzer Prize for Music—announced her second album with Attacca Quartet: Evergreen will be out from Nonesuch on September 23. Shaw and Attacca Quartet also shared the opening track... Continue reading at Literrary Hub

[ Literrary Hub | 2022-07-22 13:25:38 UTC ]
More news stories like this | News stories tagged with: #marilynne robinson #pulitzer prize

Lesser-known villains of the opioid crisis: ‘Dealers dressed in suits’

Washington Post reporters Scott Higham and Sari Horwitz focus on the "Big Three" distributors that saturated the country with pain pills. Continue reading at The Washington Post

[ The Washington Post | 2022-07-22 12:00:22 UTC ]
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A Queer Memoir About Sex Work That Interrogates Power, Gender, and Heteronormativity

Chris Belcher’s searing memoir about her work as a professional dominatrix isn’t exactly a comfortable read. Not because of the subject, but because Pretty Baby asks more of the reader than many memoirs. Like the best art does, this book invites introspection and interrogation of both our own... Continue reading at Electric Literature

[ Electric Literature | 2022-07-20 11:00:00 UTC ]
More news stories like this | News stories tagged with: #sex work #queer memoir #electric literature #memoir

Penguin Random House put up billboards displaying the work of LGBTQ authors in Texas and Florida.

In the midst of a deluge of book bans across the country, Penguin Random House has erected billboards featuring quotes from books by LGBTQ authors in six cities—New York City, Chicago, Dallas, Orlando, Miami and Austin. Florida’s “Don’t Say Gay” law and Texas’ anti-trans youth healthcare bills... Continue reading at Literrary Hub

[ Literrary Hub | 2022-07-19 14:46:40 UTC ]
More news stories like this | News stories tagged with: #lgbtq authors #book bans #penguin random house #random house

Brands can make Hollywood-level entertainment. This guy proved it

Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron... Continue reading at Fast Company

[ Fast Company | 2022-07-16 07:00:30 UTC ]
More news stories like this | News stories tagged with: #multiyear deal #ted lasso #hannah waddingham #best-selling book

Birthright Founder Works Toward a Jewish Pride Movement

The founder of the controversial non-profit Birthright Israel discusses the future of Jewish life, ways to foster it, and his new book, ‘Jewish Pride’ (Post Hill, Sept. 13). Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #jewish life #post hill

When Books Become Brands, Graphic Design Is Key

In the first of a planned series of webinars focusing on branding as a metaphor for modern times, the American Institute of Graphic Arts hosted a conversation aimed at illuminating how books have become recognizable brands. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #recognizable brands #graphic design #planned series