Identity Crisis at Gawker? Nick Denton's Blogging Empire Working with Branding Agency Redscout

Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees believe it's the first time the digital publisher has teamed up with a branding agency. The precise nature of the work is unclear. Both Gawker and Redscout declined comment.Redscout, which is owned by MDC Partners, advises companies on developing a brand strategy. Its roster of clients include large consumer brands such as Pepsi, Lay's and American Express, as well as media companies like ABC Family and LinkedIn. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-02-24 00:00:00 UTC ]
News tagged with: #digital publisher #brand strategy #american express #media companies

Other news stories related to: "Identity Crisis at Gawker? Nick Denton's Blogging Empire Working with Branding Agency Redscout"

Leonard Riggio, Who Built Barnes & Noble Into a Bookselling Titan, dies at 87: 10 Things to Know About Him and His Empire.

From upstart to Goliath to villain and back, Leonard Riggio's influence was unparalleled in the world of books. Continue reading at Book Riot

[ Book Riot | 2024-08-27 20:30:32 UTC ]
More news stories like this | All news stories tagged with: #barnes #leonard riggio

Leonard Riggio, who forged a bookselling empire at Barnes & Noble, dead at 83

Leonard Riggio, a brash, self-styled underdog who transformed the publishing industry by building Barnes & Noble into the country’s most powerful bookseller but later saw his company overtaken by the rise of Amazon Continue reading at ABC News

[ ABC News | 2024-08-27 20:22:22 UTC ]
More news stories like this | All news stories tagged with: #barnes #publishing industry #bookseller #barnes noble #leonard riggio

In hard times for media companies, these people are working to bolster Indigenous news coverage in Sask.

Times are hard for print media in Saskatchewan. This is true for Indigenous-focused news outlets just like any other. But some are adapting to change and hoping to inspire the next generation of Indigenous journalists. Continue reading at CBC

[ CBC | 2024-08-19 10:00:00 UTC ]
More news stories like this | All news stories tagged with: #print media #media companies #hard times

In Glasgow, Worldcon Worked to Put Hugos Controversy Behind It

This year's World Science Fiction Convention, held in Scotland's largest city August 8–12, hoped to put a year and change of controversy in the rearview mirror. To publishers’ minds, those hopes were met. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-13 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #science fiction #rearview mirror #worldcon worked

In Glasgow, Worldcon Worked to Put Controversy Behind It

This year's World Science Fiction Convention, held in Scotland's largest city August 8–12, hoped to put a year and change of controversy in the rearview mirror. To publishers’ minds, those hopes were met. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-13 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #science fiction #rearview mirror #worldcon worked

‘A landless Indian’ discovers a sense of home and identity

In the memoir “Becoming Little Shell: A Landless Indian’s Journey Home,” Chris La Tray weaves together personal and tribal history. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2024-08-08 18:23:50 UTC ]
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The Lindsays: how 10 siblings from the 19th century shaped Australian art and identity

Most Australians have heard of Norman Lindsay’s fantastical children’s book The Magic Pudding. He was just one of ten talented siblings. Continue reading at The Conversation

[ The Conversation | 2024-08-07 02:54:02 UTC ]
More news stories like this | All news stories tagged with: #children’s book

What to read this weekend: Existential sci-fi, a repair manual for the climate crisis, EC Comics resurrected

New releases in fiction, nonfiction and comics that caught our attention. Toward Eternity by Anton Hur Toward Eternity does not waste any time in getting to the drama. The novel by Anton Hur begins in the not-so-far-off future, and opens with a moment of crisis: a patient in a nanotherapy... Continue reading at Engadget

[ Engadget | 2024-08-03 18:30:58 UTC ]
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8 New Books On the Lives of America's Working Class

With J.D. Vance as the 2024 Republican vice-presidential candidate and 'Hillbilly Elegy' back on the bestseller list, the plight of America's working class is once again the subject of intense media scrutiny. Here are eight recent books worth reading on the subject. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-26 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #bestseller list #hillbilly elegy #working class

6 New Works of Fiction and Nonfiction About Immigrant Experiences

Authors from across the globe document the joys and travails of diaspora communities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-26 04:00:00 UTC ]
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The Devil Wears Prada sequel in the works about declining advertising revenues for print media

Original film’s screenwriter in talks for sequel which will see Miranda Priestly battling a luxury brand outfit headed by former assistant Emily Charlton A sequel to hit 2006 comedy The Devil Wears Prada is under way at Disney, with key cast and crew widely expected to return, including director... Continue reading at The Guardian

[ The Guardian | 2024-07-09 11:46:42 UTC ]
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Belle Point Press Centers Mid-South Writers and Their Work

The Fort Smith, Ark.–based small press is committed to publishing books by Mid-South writers that are accessible to readers everywhere. Publisher Casie Dodd hopes that its newly inked distribution deal with IPG will help make this goal a reality. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-03 04:00:00 UTC ]
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New York City's fiscal crisis that never was

Ten months ago, Mayor Eric Adams warned of the need for “painful” cuts to the city’s budget, affecting everything from early education to trash pickup. He spoke of a looming fiscal crisis spurred by the cost of caring for tens of thousands of migrants flooding the city from the Texas... Continue reading at Crains New York

[ Crains New York | 2024-07-02 19:33:04 UTC ]
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The Quiet Crisis Facing U.S. Public Libraries

The latest IMLS data show library visits are half what they were a decade ago—where is the response from library leaders? Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-28 04:00:00 UTC ]
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Generation Franchise: Why Writers Are Forced to Become Brands (and Why That’s Bad)

Last fall, around the time Britney Spears’s memoir The Woman in Me was published, I went to the Brooklyn stop of Liz Phair’s 30th anniversary tour for her debut album Exile in Guyville. Exile is one of the epochal albums of the 1990s, a Gen X classic; it came out when I was a freshman […] Continue reading at Literrary Hub

[ Literrary Hub | 2024-06-26 08:56:16 UTC ]
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Toys 'R' Us uses OpenAI's Sora to make a brand film about its origin story and it’s horrifying

The rise of artificial intelligence in our media and entertainment industries has raised a lot of concerns about programs like Open Al’s text-to-video maker Sora replacing the artistic endeavors and aspirations of humans. If those AI made movies are anything like a new brand film about the Toys... Continue reading at Engadget

[ Engadget | 2024-06-25 21:47:30 UTC ]
More news stories like this | All news stories tagged with: #dr. seuss #fell swoop #current state #magical place

Empire of the Ants will let you explore a photorealistic bug’s life this November

Empire of the Ants, a real-time strategy game with dazzlingly photorealistic insects and other critters, arrives on November 7. Although the game doesn’t sound like it’s exactly a remake, it comes from the same publisher (and draws from the same source material) as the 2000 RTS game of the same... Continue reading at Engadget

[ Engadget | 2024-06-10 08:00:22 UTC ]
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Picador to Reissue the Works of Roberto Bolaño Starting in September

Beginning this fall, Picador will reissue the majority of Chilean author Roberto Bolaño’s catalog in English translations in a "major repackaging program," starting with 'By Night in Chile,' 'The Return,' and 'Antwerp.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-10 04:00:00 UTC ]
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Media Buying Briefing: Agencies bet on PR with acquisitions and AI investments

Media agencies are buying public relations shops and investing in AI as the rapid growth of digital media presents new opportunities to engage consumers and expand their specialities. Continue reading at Digiday

[ Digiday | 2024-06-03 04:01:00 UTC ]
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Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunities

In this edition of the Digiday+ Research Briefing, we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring the fediverse,... Continue reading at Digiday

[ Digiday | 2024-05-30 04:01:00 UTC ]
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