Identity Crisis at Gawker? Nick Denton's Blogging Empire Working with Branding Agency Redscout

Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees believe it's the first time the digital publisher has teamed up with a branding agency. The precise nature of the work is unclear. Both Gawker and Redscout declined comment.Redscout, which is owned by MDC Partners, advises companies on developing a brand strategy. Its roster of clients include large consumer brands such as Pepsi, Lay's and American Express, as well as media companies like ABC Family and LinkedIn. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-02-24 00:00:00 UTC ]
News tagged with: #digital publisher #brand strategy #american express #media companies

Other news stories related to: "Identity Crisis at Gawker? Nick Denton's Blogging Empire Working with Branding Agency Redscout"


Writing is lonely work but connecting with other novelists on zoom keeps me motivated | Jodi Wilson

It’s not pretty but conference calls at dawn keep us showing up. We’ve got novels to write, which is the only work we really want to doGet our morning and afternoon news emails, free app or daily news podcastWhen you work solo, peer accountability is sacred.Three mornings a week I set my alarm... Continue reading at The Guardian

[ The Guardian | 2024-05-30 00:56:10 UTC ]
More news stories like this | News stories tagged with: #novelists #guardian australia #free app #free morning #zoom chat


Reddit tops ranking of best digital media owner to work with

Survey asked agencies and digital specialists for their opinions on 28 media owners. Continue reading at Media Week

[ Media Week | 2024-05-22 00:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media


Inside Reese Witherspoon’s Literary Empire

In today's book news: an in-depth look at Reese Witherspoon's book club, upcoming books that "should" be bestsellers, why you should buy yourself a bookstore gift card, and more. Continue reading at Book Riot

[ Book Riot | 2024-05-20 18:19:41 UTC ]
More news stories like this | News stories tagged with: #bookstore #upcoming books #book club #reese witherspoon #book news


“I Enjoy It Somethin’ Terrible.” Studs Terkel Talks to Babe Secoli About Her Work as a Supermarket Checker

The following is from Working, Studs Terkel’s the classic oral history of Americans’ working lives. * Babe Secoli She’s a checker at a supermarket. She’s been at it for almost thirty years. “I started at twelve—a little, privately owned grocery store across the street from the house. They didn’t... Continue reading at Literrary Hub

[ Literrary Hub | 2024-05-15 08:56:16 UTC ]
More news stories like this | News stories tagged with: #privately owned #thirty years


Less Travel, More Hybrid Work Among Most Popular Book Business Sustainability Options

A new survey conducted by the Green Book Alliance found that a reduction in business travel has gained popularity as a way for publishing companies to reduce their carbon footprint, while the use of carbon offsets and recycled paper has declined. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #popular book #publishing companies #recycled paper #carbon footprint #survey conducted


Gov. Gavin Newsom is working on a memoir as he builds his image beyond California

Ambitious politicians often publish an autobiographical book as they explore whether to launch a presidential campaign. Will California's governor be next? Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-05-09 10:00:06 UTC ]
More news stories like this | News stories tagged with: #memoir #presidential campaign #gavin newsom


AANHPI consumers want better brand representation, Nielsen reports

As companies around the country roll out plans to honor May as Asian American, Native Hawaiian and Pacific Islander Heritage Month, a new report out Wednesday suggests members of those communities are paying more attention than ever to representation Continue reading at ABC News

[ ABC News | 2024-05-01 18:38:04 UTC ]
More news stories like this | News stories tagged with: #nielsen #asian american


They Saw Dallas as a Literary Hub, Then Got to Work Making It One

“We are a literary city”: Will Evans started saying it in 2013, when he started the publisher Deep Vellum. Alongside the bookstore Wild Detectives and others, they’ve put Dallas on the literary map. Continue reading at The New York Times

[ The New York Times | 2024-04-25 09:05:49 UTC ]
More news stories like this | News stories tagged with: #bookstore #literary hub


David Yurman Names PHD Global Media Agency of Record

The David Yurman Company has wrapped up a four-month-long traditional and digital media review led by the media consultancy ID Comms. The business includes four markets--the U.S. and Canada in the Americas and France and the U.K. in Europe. The luxury jewelry brand... Continue reading at AdWeek

[ AdWeek | 2024-04-24 19:54:30 UTC ]
More news stories like this | News stories tagged with: #digital media


Paul Yamazaki on the Important, Joyous Work of Running an Independent Bookstore

Seminary Co-op booksellers and friends have held a number of conversations with legendary bookseller Paul Yamazaki throughout the past two years, in the intoxicating stacks of City Lights, perambulating the streets of San Francisco, and over whiskey tumblers deep into the night. With Paul we’ve... Continue reading at Literrary Hub

[ Literrary Hub | 2024-04-19 08:59:44 UTC ]
More news stories like this | News stories tagged with: #bookseller #city lights #independent bookstore


PEN President Jennifer Finney Boylan Announces Plans to Review PEN’s Work Going Back a Decade

PEN America has faced an enormous amount of criticism from the literary world for, among other things, failing to call Israel’s six-month assault on Gaza a genocide, and is now facing a wave of withdrawals from two of its signature events, the literary awards and the World Voices Festival. In... Continue reading at Literrary Hub

[ Literrary Hub | 2024-04-18 14:26:32 UTC ]
More news stories like this | News stories tagged with: #literary world #literary awards #enormous amount #pen america


10 New Works of Queer Fiction

Akwaeke Emezi, Rivers Solomon, and others offer realistic, fantastical, and experimental looks at LGBTQ life. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-12 04:00:00 UTC ]
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First US Anthology Celebrates Literary Translators’ Work from Nineteen Languages, by The Editors of WLT

First US Anthology Celebrates Literary Translators’ Work from Nineteen Languages, by The Editors of WLT News and Events [email protected] Mon, 04/08/2024 - 14:33 The first US anthology celebrating the breadth of literary translators’ work debuts... Continue reading at World Literature Today

[ World Literature Today | 2024-04-08 19:33:31 UTC ]
More news stories like this | News stories tagged with: #anthology #deep vellum #wendy call


Mat Osman: ‘I wanted to write about a dirty, dangerous, working-class London’

The Suede bassist and author on writing without a safety net, terrifying himself for his next novel and which of the Thursday Murder Club books – by his brother Richard – he likes bestMat Osman is, along with Brett Anderson, a founding and current member of the band Suede, and the author of two... Continue reading at The Guardian

[ The Guardian | 2024-03-23 18:00:26 UTC ]
More news stories like this | News stories tagged with: #first novel #tv presenter #older brother #widely praised #safety net


Qualcomm says most Windows games will work on its latest Arm laptop chipset

Qualcomm is said to have new Arm-based laptops of its own in the pipeline, while consumer versions of the new Surface Pro 10 and Surface Laptop 6 that run on the Snapdragon X Elite chipset are believed to be on the way. While that in the past would have meant the makers of x86- and x64-based... Continue reading at Engadget

[ Engadget | 2024-03-22 15:25:41 UTC ]
More news stories like this | News stories tagged with: #libraries #operating system #entire ecosystem #strong performance


Daughter, Mother, Wife, Girlfriend, Artist: On Splintered Identity

Leslie Jamison's latest book explores the facets of her identity and how each helps inform her art. Continue reading at Book Riot

[ Book Riot | 2024-03-22 10:00:00 UTC ]
More news stories like this | News stories tagged with: #latest book #leslie jamison


Brandon Sanderson Says Deal with Audible Is in the Works

After calling Amazon's Audible "very bad for authors" last year and opting not to sell his self-published books on the platform, Brandon Sanderson said this week that he has negotiated more favorable terms, potentially setting a precedent for authors going forward. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-07 05:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published books #brandon sanderson


SCBWI Addresses the Humanitarian Crisis in Gaza

In response to a petition by authors and illustrators demanding the organization call for an Israeli ceasefire, SCBWI issued a statement on Instagram called adequate by some and overcautious by others. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-07 05:00:00 UTC ]
More news stories like this | News stories tagged with: #humanitarian crisis


Anjali Singh on Launching Her Own Literary Agency

Singh, an agent at Ayesha Pande Literary and the former editorial director at Other Press, has worn many hats in her 30-year career in publishing. Now, at the helm of the Anjali Singh Agency, she's starting yet another professional chapter. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-04 05:00:00 UTC ]
More news stories like this | News stories tagged with: #literary agency


U.K. Publishing Spotlight: Advice for Americans Working with Brits

A U.S.-based publishing exec for John Murray Press offers five pieces of advice on working with colleagues in the U.K. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing spotlight