Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees believe it's the first time the digital publisher has teamed up with a branding agency. The precise nature of the work is unclear. Both Gawker and Redscout declined comment.Redscout, which is owned by MDC Partners, advises companies on developing a brand strategy. Its roster of clients include large consumer brands such as Pepsi, Lay's and American Express, as well as media companies like ABC Family and LinkedIn. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-24 00:00:00 UTC ]
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Mainstream mags may be shutting down, but specialist publishing has never been in healthier shape. So which magazines should you be subscribing to?While mainstream magazines are seeing sales fall, and long-standing titles such as Loaded are printing their final issues, the world of niche,... Continue reading at The Guardian
[ The Guardian | 2015-04-06 00:00:00 UTC ]
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What Super Bowl Sunday is to ESPN, today is to the tech publishing world. For today, Apple will unveil (for the second time) its Internet-enabled “smartwatch,” appropriately dubbed the Apple Watch. Which means that every tech publication of note is live-blogging what is, despite the oversized... Continue reading at Digiday
[ Digiday | 2015-03-09 00:00:00 UTC ]
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On Friday, author Daniel Kibblesmith posted a series of screenshots on Bluesky in order to share a concerning email he received from the agency who’d repped him on his children’s book Santa’s Husband: the book’s publisher, HarperCollins, was offering $2,500 (non-negotiable) for the right to use... Continue reading at Literrary Hub
[ Literrary Hub | 2024-11-18 13:36:53 UTC ]
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The former Viking editor and UTA agent has launched a boutique literary agency based in New York representing “authors writing works that shape our understanding of the world and offer profound insights into its complexities.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-13 05:00:00 UTC ]
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The editor and author on completing the memoir by her late friend, Swedish writer Johanna Ekström, where she stands on the assisted dying bill and what she’s readingSigrid Rausing, 62, is a publisher and former editor of Granta magazine. When her best friend, the acclaimed Swedish writer Johanna... Continue reading at The Guardian
[ The Guardian | 2024-11-09 18:00:01 UTC ]
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This week's Media Briefing recaps what publishers had to say behind closed doors during last week's Digiday Publishing Summit Europe about the brand safety/suitability practices that are penalizing their ad businesses. Continue reading at Digiday
[ Digiday | 2024-11-07 05:01:00 UTC ]
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You won't have to worry about repurchasing your Nintendo favorites when the Switch’s successor finally arrives. In its earnings report, Nintendo said its next console will have backwards compatibility and be able to run games made for the Switch. In addition, Switch Online will also be available... Continue reading at Engadget
[ Engadget | 2024-11-06 12:15:26 UTC ]
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Brands are always on the hunt for new audiences. At ADWEEK's Mediaweek event in New York last week, executives from Coca-Cola's Bodyarmor Sports Nutrition and news publisher The Shade Room discussed how they're expanding their audiences by working with influencers and... Continue reading at AdWeek
[ AdWeek | 2024-11-04 19:20:03 UTC ]
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As libraries become public stages for social problems — homelessness, drug use, mental health — the people who work there are burning out. Continue reading at The New York Times
[ The New York Times | 2024-10-31 09:02:34 UTC ]
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While it is fair to say that Warhammer 40k has so far been underrepresented in science fiction circles, it seems the tide is finally starting to turn. Continue reading at The Conversation
[ The Conversation | 2024-10-28 17:36:58 UTC ]
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Lack of time, difficulties with scientific rigour, an uninterested public … television meteorologists open up about why they’re so quiet about the reasons for extreme conditionsWhy do TV and radio forecasts rarely contextualise extreme weather events in terms of the climate crisis? After all,... Continue reading at The Guardian
[ The Guardian | 2024-10-25 14:00:08 UTC ]
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It's that time of the year where the Javits Center will be full of superheroes, supervillains, and more. New York Comic Con kicked off Oct. 17 and will run through Oct. 20. While the East Coast leg is not nearly as large as San Diego's version that took place earlier... Continue reading at AdWeek
[ AdWeek | 2024-10-18 16:49:58 UTC ]
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Artificial intelligence is the holy grail of the information age and the hot topic du jour. The hype was triggered by the revolutionary chatbot ChatGPT, which has turned our concept of non-human intelligence on its head. With a few key words, the AI creates seemingly authentic essays... Continue reading at PC World
[ PC World | 2024-10-15 10:30:00 UTC ]
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At last, competency trumped loyalty.Mayor Eric Adams this week elevated Maria Torres-Springer — a deeply experienced public servant with allies in the business, real estate and nonprofit communities — to the number-two job at City Hall. The move elicited a collective sigh of relief that some... Continue reading at Crains New York
[ Crains New York | 2024-10-11 10:03:49 UTC ]
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Two former leaders from video game publisher Humble Games, Alan Patmore and Mark Nash, have launched a new outfit called Good Games Group. And ironically, the first deal this indie publisher has landed is with its team's old parent company. According to the statement from Good Games Group, the... Continue reading at Engadget
[ Engadget | 2024-10-09 21:15:39 UTC ]
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Behind closed doors in a courtroom in Reno, Nevada, a high-stakes family business dispute has been unfolding. Rupert Murdoch is trying to change the terms of a longstanding family trust to give his favoured eldest son, Lachlan, full control of his media empire after his death.Associate professor... Continue reading at The Guardian
[ The Guardian | 2024-09-23 15:00:07 UTC ]
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Chip Pearson, already a board member at When I Work, will step into the lead executive role after the company's former CEO left after less than two years. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2024-09-20 12:05:09 UTC ]
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This story was co-published by the journalism non-profit the Economic Hardship Reporting Project. “Poor people” are “my people” Republican vice-presidential candidate JD Vance has said. In his best-selling 2016 memoir Hillbilly Elegy, he claimed a similar possessiveness, while at the same time... Continue reading at Literrary Hub
[ Literrary Hub | 2024-09-18 11:31:11 UTC ]
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Eric Roberts' memoir isn't a Hollywood reclamation job designed to kick-start a once-buzzy career. Roberts knows all too well that his erratic behavior damaged his relationships with friends and family, including his sister Julia Roberts. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-09-17 10:00:30 UTC ]
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Tony Tulathimutte, a master comedian, has produced an audacious, original and highly disturbing book that steers directly into the oncoming traffic of current liberal piety. Continue reading at The New York Times
[ The New York Times | 2024-09-13 09:01:41 UTC ]
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