Identity Crisis at Gawker? Nick Denton's Blogging Empire Working with Branding Agency Redscout

Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees believe it's the first time the digital publisher has teamed up with a branding agency. The precise nature of the work is unclear. Both Gawker and Redscout declined comment.Redscout, which is owned by MDC Partners, advises companies on developing a brand strategy. Its roster of clients include large consumer brands such as Pepsi, Lay's and American Express, as well as media companies like ABC Family and LinkedIn. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-02-24 00:00:00 UTC ]
News tagged with: #digital publisher #brand strategy #american express #media companies

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Robert Peston: ‘I wore my favourite Gaultier coat to a party conference and somebody nicked it’

ITV’s political editor on coping with obsessive-compulsive disorder, belatedly publishing his first novel, and why he longs for a lost EnglandITV’s political editor Robert Peston, 62, began his career as a print journalist and has broken a string of stories, including the Northern Rock bailout... Continue reading at The Guardian

[ The Guardian | 2022-07-02 17:00:50 UTC ]
More news stories like this | News stories tagged with: #business editor #general election #ve written #million miles #observer order #delivery charges

10 Essential Works of Fabulist Fiction

Kathryn Harlan, author of the new story collection 'Fruiting Bodies,' picks 10 books that represent fabulism at its best. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-22 04:00:00 UTC ]
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Cannes Today—Netflix x Google, Paris Hilton x Gary V, and the branded yacht scene explained

Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. Joining us late? Catch up on Day One here.Netflix talks to Google about its ad plans “Netflix’s ad tech business is one of the hottest deals on offer in... Continue reading at Advertising Age

[ Advertising Age | 2022-06-21 20:59:38 UTC ]
More news stories like this | News stories tagged with: #ad industry #nielsen

6 works of historical fiction highlight resilience amid war

New and upcoming books by Rhys Bowen, Kate Forsyth and others imagine the heroic efforts of everyday people during World War II Continue reading at The Washington Post

[ The Washington Post | 2022-06-20 14:33:02 UTC ]
More news stories like this | News stories tagged with: #upcoming books #historical fiction

Campaign wins online B2B brand and editorial team of year at AOP Awards

Haymarket Business Media won another two prizes, including best B2B digital publishing company. Continue reading at Media Week

[ Media Week | 2022-06-16 07:59:53 UTC ]
More news stories like this | News stories tagged with: #editorial team #digital publishing

Why this B2B agency group is adding account-based marketing expertise to its roster

Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-06-15 09:30:00 UTC ]
More news stories like this | News stories tagged with: #digital content

Critics Blast James Patterson For Saying White Writers Are Struggling To Get Work

The author, who is white, told British newspaper The Times that job difficulties were "another form of racism." Continue reading at The Huffington Post

[ The Huffington Post | 2022-06-13 08:03:37 UTC ]
More news stories like this | News stories tagged with: #white writers

Unseen works by ‘queen of gothic fiction’ Shirley Jackson published

Two previously unseen short stories by Jackson, rated by Stephen King as one of the great horror fiction writers, are to appear in US magazine the StrandTwo previously unpublished short stories by Shirley Jackson, the queen of gothic fiction, have been released.Charlie Roberts and Only Stand and... Continue reading at The Guardian

[ The Guardian | 2022-06-09 14:05:30 UTC ]
More news stories like this | News stories tagged with: #shirley jackson #strand magazine #stephen king #short stories

Licensing: Netflix Has Five Dr. Seuss Projects in the Works

Productions are underway, expanding the Dr. Seuss Enterprises partnership with Netflix for new animated projects for a preschool audience. The post Licensing: Netflix Has Five Dr. Seuss Projects in the Works appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-06-03 13:27:17 UTC ]
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Imagining More: Women Writing Worlds in Crisis

I wrote the bulk of my debut novel between 2016 and 2020, years of intense political tension and heightened concern for our planet and the people we love. My debut novel, Walk the Vanished Earth, is a speculative exploration of what it means to be both a parent and a child at the mercy of […] Continue reading at Literrary Hub

[ Literrary Hub | 2022-06-01 08:51:21 UTC ]
More news stories like this | News stories tagged with: #debut novel

Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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A new 'Black Mirror' season is in the works after a long hiatus

It seems Black Mirror is making a comeback. Three years after the fifth season of the sci-fi anthology series arrived, Variety reports that Netflix has greenlit a sixth season.Details are scant for now, though it seems casting is in progress for a season that's expected to have more episodes... Continue reading at Engadget

[ Engadget | 2022-05-16 14:22:10 UTC ]
More news stories like this | News stories tagged with: #black mirror #variety reports #production company #anthology

U.S. Book Show 2022: The Italian Trade Agency

ITA is proud to showcase 16 Italian publishing companies in its Italian Pavilion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-13 04:00:00 UTC ]
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Stephen King's ‘Scariest Work Yet’ Might Be This Ridiculous Microwave Recipe

The internet is in “misery” after the horror legend shared the recipe on Twitter. Continue reading at The Huffington Post

[ The Huffington Post | 2022-04-22 03:28:54 UTC ]
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5 insights that will allow you to compete in the future of work

Management consultant and bestselling author Keith Ferrazzi insists that the most important lesson of all is that this is your opportunity to learn from your peers. Keith Ferrazzi is the founder and chairman of Ferrazzi Greenlight, a management consulting and coaching company that works to... Continue reading at Fast Company

[ Fast Company | 2022-04-16 05:00:03 UTC ]
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Greta Thunberg to publish a ‘go-to source’ book on the climate crisis

The Climate Book will include contributions from scientist Katharine Hayhoe, economist Thomas Piketty and novelist Margaret AtwoodGreta Thunberg is releasing a new book this autumn, which aims to offer a “global overview of how the planet’s many crises connect”.“I have decided to use my platform... Continue reading at The Guardian

[ The Guardian | 2022-03-31 16:00:03 UTC ]
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Indie Presses Publishing Works in Translation in The United States

Traditional publishing houses put out classics from around the world, but independent presses bring attention to new original talent. Continue reading at Book Riot

[ Book Riot | 2022-03-31 10:36:00 UTC ]
More news stories like this | News stories tagged with: #original talent #traditional publishing

Wordley nabs top spot from Leith in top 10 regional agencies ranking

Former number one Leith Agency was knocked back into third place in Nielsen Ad Intel's billings table in 2021. Continue reading at Media Week

[ Media Week | 2022-03-30 08:56:30 UTC ]
More news stories like this | News stories tagged with: #knocked back #billings table #nielsen

Anna Badkhen on Failed Migrations Amid Climate Crisis and Colonial Greed

Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub

[ Literrary Hub | 2022-03-28 08:49:57 UTC ]
More news stories like this | News stories tagged with: #emerging stories #emergence magazine #online publication #sacred connection #narrated essays