Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees believe it's the first time the digital publisher has teamed up with a branding agency. The precise nature of the work is unclear. Both Gawker and Redscout declined comment.Redscout, which is owned by MDC Partners, advises companies on developing a brand strategy. Its roster of clients include large consumer brands such as Pepsi, Lay's and American Express, as well as media companies like ABC Family and LinkedIn. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-24 00:00:00 UTC ]
News tagged with:
#digital publisher
#brand strategy
#american express
#media companies
Good news for theatermakers and audiences alike: Broadway World has reported that the Andrew W. Mellon Foundation has awarded a two-year, one-million-dollar grant to TCG Books, the largest independent trade publisher of dramatic literature in North America. The grant will, according to Broadway... Continue reading at Literrary Hub
[ Literrary Hub | 2021-10-22 18:01:30 UTC ]
More news stories like this | News stories tagged with:
#classic works
#black playwrights
#audiences alike
#mellon foundation
#trade publisher
Clayton and Charaipotra—whose latest novel, The Rumor Game, about the diverse students at D.C.’s upscale Foxham Prep, will be published in March of 2022—spoke to PW about writing believable teen characters, the damaging impact of rumors, and the excitement of seeing their work evolve. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-20 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#dhonielle clayton
Nielsen is getting a new look, with its first brand refresh in five years and a new logo for the first time since 2007. The media measurement company sold its Global Connect business, Nielsen IQ, to Advent International in March, and the new campaign is designed to update the marketplace's view... Continue reading at AdWeek
[ AdWeek | 2021-10-18 11:00:00 UTC ]
More news stories like this | News stories tagged with:
#advent international
#nielsen
The time for a business-as-usual approach to the climate has long since passed, argues author, academic and activist Timothy Morton, and urgent steps need to be take to maintain a planet we can not only survive on, but thrive on. Continue reading at The Bookseller
[ The Bookseller | 2021-10-14 20:35:24 UTC ]
More news stories like this | News stories tagged with:
#climate crisis
New York-based boss of News Corp set to be asked about private meeting with Scott Morrison and company’s new campaign for climate actionThe global head of Rupert Murdoch’s empire, Robert Thomson, will appear before the media diversity inquiry next week to answer questions about the dominance of... Continue reading at The Guardian
[ The Guardian | 2021-10-14 04:56:21 UTC ]
More news stories like this | News stories tagged with:
#murdoch empire
#scott morrison
#rupert murdoch
#robert thomson
#answer questions
#media landscape
#lachlan murdoch
#news corp
Dear McSweeney’s, For a time in my life, I worked in a chain bookstore. The chain no longer exists, but at the time it was the primary competition for the other really big chain bookstore that does still exist. One had to be swallowed for the other to survive, as is the way of things. […] Continue reading at Literrary Hub
[ Literrary Hub | 2021-10-13 08:50:58 UTC ]
More news stories like this | News stories tagged with:
#hanif abdurraqib
#longer exists
#chain bookstore
People assume everyone who works at a library is a librarian, but most of the staff you’ll interact with at large libraries aren't librarians. Continue reading at Book Riot
[ Book Riot | 2021-10-11 10:30:00 UTC ]
More news stories like this | News stories tagged with:
#public library
#libraries
The audio version of an in-depth article on how science fiction’s hopes and fears can inspire humanity’s response to the climate crisis. Continue reading at The Conversation
[ The Conversation | 2021-10-11 09:13:49 UTC ]
More news stories like this | News stories tagged with:
#climate crisis
#audio version
#science fiction
Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-08 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#hearst
Adam Tooze recounts the financial calamity and the efforts to save the global economy. Continue reading at The Washington Post
[ The Washington Post | 2021-10-01 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#coronavirus crisis
#global economy
When it comes to haunted houses, House Beautiful thinks the ghosts have gotten all the attention. To compensate, on Wednesday the Hearst title launched the first podcast in its 125-year history, a free, five-episode product called Dark House, which will explore the stories and architecture... Continue reading at AdWeek
[ AdWeek | 2021-10-01 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#hearst
Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-09-29 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#case study
#digital content
One of the greatest science fiction writers, Asimov’s work has had a lasting effect thanks to his prescient takes on technology, climate collapse and humanity’s future. Continue reading at The Conversation
[ The Conversation | 2021-09-24 15:01:23 UTC ]
More news stories like this | News stories tagged with:
#major themes
#lasting effect
#science fiction
Yes! I do. You probably do, too. Well, starting today, as part of the International Literature Festival Utrecht, you can indeed stream video of the utterly delightful Olivia Colman reading a brand new lecture by Elena Ferrante (as translated by Ann Goldstein; the lecture will also be available... Continue reading at Literrary Hub
[ Literrary Hub | 2021-09-24 13:20:11 UTC ]
More news stories like this | News stories tagged with:
#elena ferrante
#starting today
#ann goldstein
#literature festival
The eight shortlisted books for this year's Cundill History Prize shine a light on race, class, empire, revolution and memory, showing "the range and insight of current history writing". Continue reading at The Bookseller
[ The Bookseller | 2021-09-23 10:34:54 UTC ]
More news stories like this | News stories tagged with:
#shines light
#shortlisted books
Viking has scooped an 'illuminating' new work from Susan Cain, author of the bestseller Quiet (Penguin). Continue reading at The Bookseller
[ The Bookseller | 2021-09-20 15:44:32 UTC ]
More news stories like this | News stories tagged with:
#susan cain
Faith, Hope and Carnage will reflect on the singer’s experience of grief and tragedy after Arthur, his child, died six years ago aged 15 Nick Cave will share his perspective on the years following his son’s death in a new book, it has been announced.Drawn from more than 40 hours of interviews... Continue reading at The Guardian
[ The Guardian | 2021-09-17 08:54:05 UTC ]
More news stories like this | News stories tagged with:
#nick cave
#personal life
#publish book
First published as an Instagram webcomic, Simon Hanselmann's 'Crisis Zone', has been collected into a nearly 300-page graphic novel out now from Fantagraphics. The book won the 2021 Eisner award for webcomics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-15 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#book won
#graphic novel
Also, Cambell Soup kicks off the NFL season with a spot featuring Los Angeles Rams head coach Sean McVay. Continue reading at Advertising Age
[ Advertising Age | 2021-09-10 17:32:00 UTC ]
More news stories like this | News stories tagged with:
#nfl season
#comic book
Review of 'Read Until You Understand: The Profound Wisdom of Black Life and Literature' by Farah Jasmine Griffin Continue reading at The Washington Post
[ The Washington Post | 2021-09-10 14:00:12 UTC ]
More news stories like this | News stories tagged with:
#toni morrison
#black life