Identity Crisis at Gawker? Nick Denton's Blogging Empire Working with Branding Agency Redscout

Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees believe it's the first time the digital publisher has teamed up with a branding agency. The precise nature of the work is unclear. Both Gawker and Redscout declined comment.Redscout, which is owned by MDC Partners, advises companies on developing a brand strategy. Its roster of clients include large consumer brands such as Pepsi, Lay's and American Express, as well as media companies like ABC Family and LinkedIn. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-02-24 00:00:00 UTC ]
News tagged with: #digital publisher #brand strategy #american express #media companies

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Why two brothers are betting on creating new brands and e-commerce to grow their media company

Former Bonnier Corp. CEO Eric Zinczenko is the new COO/president of his brother David Zinczenko's company Galvanized Media. The post Why two brothers are betting on creating new brands and e-commerce to grow their media company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-02 04:01:00 UTC ]
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The first bestselling paperback original in the US was a work of lesbian pulp fiction.

Today, dear readers, is Paperback Book Day! It’s the anniversary of the day that the first Penguin paperback was published in England. Good! Personally, I’ll take paperbacks over hardcovers any old day. Don’t @ me! They’re more affordable. They’re lighter. And they don’t wear book jackets that,... Continue reading at Literrary Hub

[ Literrary Hub | 2021-07-30 16:26:11 UTC ]
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Emily Oster says you should run your family like a business. Does that work in 2021 — or ever?

In the new book ‘The Family Firm,’ the controversial economics professor shares how to use meetings, rules and data to sort out parenting decisions Continue reading at The Washington Post

[ The Washington Post | 2021-07-30 12:00:00 UTC ]
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Who Wrote the Advertising Slogan ‘Go to Work on an Egg’?

In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection... Continue reading at Interesting Literature

[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
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The ‘Earthshot’ Prize Moves a Book Into Climate Crisis Channels

The 10-year Earthshot Prize for climate-crisis response efforts will see its companion book published in September in the United Kingdom. The post The ‘Earthshot’ Prize Moves a Book Into Climate Crisis Channels appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-07-21 18:51:28 UTC ]
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Prince Harry Working On 'Intimate And Heartfelt Memoir'

Random House expects to release the book, currently untitled, late in 2022. Continue reading at The Huffington Post

[ The Huffington Post | 2021-07-19 18:07:22 UTC ]
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Agencies’ latest DE&I initiatives aim to dig deeper into systemic challenges for diverse and minority media

Publicis, Nielsen and Havas Media all took steps to advance DE&I efforts in the last 24 hours. The post Agencies’ latest DE&I initiatives aim to dig deeper into systemic challenges for diverse and minority media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-07-08 04:01:00 UTC ]
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Audacity branded 'possible spyware' after controversial privacy policy update

Popular open source audio editor Audacity has become rather more familiar with controversy recently than it is probably comfortable with. Concerns built up following the software's acquisition by Muse Group and subsequent changes to telemetry and privacy settings. With the latest changes to its... Continue reading at Betanews

[ Betanews | 2021-07-05 09:03:53 UTC ]
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The titles agencies expect to fly at the virtual London Book Fair

While a lot of the usual LBF rights-trading focused on agencies’ and publishers’ own online ‘fairs’, there are a still a number of hot titles around this summer’s digital event  Continue reading at The Bookseller

[ The Bookseller | 2021-07-03 12:02:21 UTC ]
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Attendees positive about digital LBF as agencies see rights 'mini-jump'

The virtual London Book Fair, which began on 7th June, has come to a close, with fairgoers generally positive about the new offering, despite some technological grievances. Continue reading at The Bookseller

[ The Bookseller | 2021-07-03 07:11:56 UTC ]
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Brand-new doctors, enlisted to battle the pandemic

What six med school graduates saw as the coronavirus tore through New York hospitals. Continue reading at The Washington Post

[ The Washington Post | 2021-07-02 12:00:00 UTC ]
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YMU’s Harris on crossing the aisle to agenting and building non-fiction brands

Having been responsible for much of Orion’s non-fiction output for more than a decade, Amanda Harris’ switch to agenting came as a surprise to some. She discusses her first 18 months at YMU, and explains why it has been a rewarding endeavour.   Continue reading at The Bookseller

[ The Bookseller | 2021-07-01 10:03:00 UTC ]
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ALA 2021: Barack Obama Tells Librarians Their Work Is 'More Important Than Ever'

In a powerful close to the 2021 ALA Annual Conference, the 44th president of the United States praised libraries as "citadels of knowledge and empathy" and said the work of librarians is more vital than ever as we seek to rebuild "the unifying story of America." Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-29 00:00:00 UTC ]
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DHH Agency celebrates decade in business with expansion and major deals

The DHH Literary Agency is celebrating its 10th anniversary this month with an expansion accompanied by a string of major debut writer deals signed through lockdown Zoom sessions. Continue reading at The Bookseller

[ The Bookseller | 2021-06-21 13:29:00 UTC ]
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Pan Mac and bks Agency host free demystifying publishing event

Pan Macmillan and The bks Agency are running a free online event all week to demystify publishing for those curious about entering the industry. Continue reading at The Bookseller

[ The Bookseller | 2021-06-09 19:06:54 UTC ]
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Richard Robinson Dies at 84; Turned Scholastic Into an Empire

With help from Harry Potter, the Magic School Bus and the Baby-Sitters Club, he created the largest publisher and distributor of children’s books. Continue reading at The New York Times

[ The New York Times | 2021-06-08 11:45:51 UTC ]
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Mendez to judge W&A Working-Class Writers Prize

Author Paul Mendez is to judge this year's Writers & Artists Working-Class Writers’ Prize, which returns this summer. Continue reading at The Bookseller

[ The Bookseller | 2021-06-08 05:21:08 UTC ]
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Asian and Pacific Islander Identity: Gold House’s New Reading List

Encouraging intra-community reading in diaspora, the new list is announced amid anti-Asian violence in many parts of the world. The post Asian and Pacific Islander Identity: Gold House’s New Reading List appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-06-04 19:32:10 UTC ]
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ALA Working Group Calls for Change in the Library E-book Market

In a paper released this week, the American Library Association’s Joint Digital Content Working Group offered a frank assessment of the state of the library e-book market and the impact of the Covid-19 pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-03 04:00:00 UTC ]
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Film Rights: London’s BKS Agency Has an Option for Stephen McGinty’s ‘The Dive’

Mark Gordon's new production company's London wing has picked up the forthcoming HarperCollins UK release. The post Film Rights: London’s BKS Agency Has an Option for Stephen McGinty’s ‘The Dive’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-05-21 18:13:27 UTC ]
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