Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees believe it's the first time the digital publisher has teamed up with a branding agency. The precise nature of the work is unclear. Both Gawker and Redscout declined comment.Redscout, which is owned by MDC Partners, advises companies on developing a brand strategy. Its roster of clients include large consumer brands such as Pepsi, Lay's and American Express, as well as media companies like ABC Family and LinkedIn. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-24 00:00:00 UTC ]
News tagged with:
#digital publisher
#brand strategy
#american express
#media companies
The Magic Attic Club. The Cheetah Girls. Do you remember these junior varsity of lesser known nostalgic children's book series? Continue reading at Book Riot
[ Book Riot | 2020-12-21 11:33:00 UTC ]
More news stories like this | News stories tagged with:
#ve loved
#book series
#children's book
A special edition of The Invisible Child (Sort Of Books), featuring two short stories from the collection Tales from Moominvalley, has helped to raise £1m for Oxfam's projects supporting women and girls around the world. Continue reading at The Bookseller
[ The Bookseller | 2020-12-21 05:12:22 UTC ]
More news stories like this |
The Sheikh Zayed Book Award announces six new translations from Arabic and offers translation grants for all its shortlisted titles. The post Sheikh Zayed Book Award Opens Translation Funding For All Shortlisted Works in 2021 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-12-17 17:14:34 UTC ]
More news stories like this | News stories tagged with:
#shortlisted titles
#zayed book
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Coke’s giant review Coca-Cola is undertaking a massive agency review that... Continue reading at Advertising Age
[ Advertising Age | 2020-12-10 10:59:27 UTC ]
More news stories like this | News stories tagged with:
#i-hsien sherwood
#adrianne pasquarelli
#buddhist monk
#staying safe
#@adage
#cmo strategy
#newsletters galore
#subscribers make
#corporate subscriptions
#find options
#—including access
Author, poet and hip hop artist Karl Nova has won the Ruth Rendell Award for his outstanding contribution to raising literacy levels in the UK in the last year. Continue reading at The Bookseller
[ The Bookseller | 2020-12-09 03:36:10 UTC ]
More news stories like this | News stories tagged with:
#literacy work
#outstanding contribution
This year’s Digiday Awards will honor the companies that thrived throughout the most tumultuous year in the modern history of digital media and marketing. The post The Martin Agency, Sweetgreen and Condé Nast are Digiday Awards finalists appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-12-08 19:30:47 UTC ]
More news stories like this | News stories tagged with:
#digiday awards
#tumultuous year
#martin agency
#modern history
#digital media
This year’s Digiday Awards will honor the companies that thrived throughout the most tumultuous year in the modern history of digital media and marketing. The post The Martin Agency, Sweetgreen and Condé Nast are Digiday Awards finalists appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-12-08 19:30:47 UTC ]
More news stories like this | News stories tagged with:
#digiday awards
#tumultuous year
#martin agency
#modern history
#digital media
The Society of Authors has awarded grants to 48 writers, worth more than £185,000, to enable them to complete works in progress including queer auto-fiction, forgotten histories, and books about post-colonial Kenya and the natural world. Continue reading at The Bookseller
[ The Bookseller | 2020-12-08 04:36:42 UTC ]
More news stories like this | News stories tagged with:
#complete works
#natural world
A survey of library services shows 1.4% of staff have tested positive for Covid-19 since reopening in July, suggesting safety measures have worked, according to Libraries Connected. Continue reading at The Bookseller
[ The Bookseller | 2020-12-07 11:43:42 UTC ]
More news stories like this | News stories tagged with:
#libraries connected
#libraries
Allen Lane will publish Nothing Ever Just Disappears, a new history of seven queer lives and the places that made them by writer and academic Diarmuid Hester. Continue reading at The Bookseller
[ The Bookseller | 2020-12-06 22:14:06 UTC ]
More news stories like this | News stories tagged with:
#queer identity
#allen lane
Philips has also appointed Wavemaker and Ogilvy to handle its £150m digital media and performance marketing business. Continue reading at Media Week
[ Media Week | 2020-12-03 14:49:45 UTC ]
More news stories like this | News stories tagged with:
#digital media
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Brought to you by General Mills Cereal sales have risen sharply during the... Continue reading at Advertising Age
[ Advertising Age | 2020-12-02 11:34:50 UTC ]
More news stories like this | News stories tagged with:
#hard task
#staying safe
#cmo strategy
#newsletters galore
#subscribers make
#corporate subscriptions
#find options
#—including access
#short stories
Influx Press has signed The Service, a novel about sex work from Frankie Miren, billed as an “engaging and clear-eyed tackling of a controversial subject, wrapped up in a gripping narrative”. Continue reading at The Bookseller
[ The Bookseller | 2020-11-27 03:10:18 UTC ]
More news stories like this | News stories tagged with:
#sex work
#influx press
A foreign rights consultancy agency launched during the first UK lockdown has managed to expand during the second. Continue reading at The Bookseller
[ The Bookseller | 2020-11-26 02:20:22 UTC ]
More news stories like this |
Part ghost story, part mystery, “The Thirty Names of Night” is also an exposé on systemic racism and an honest account of the LGBTQ and refugee experience. Continue reading at The Washington Post
[ The Washington Post | 2020-11-23 11:57:29 UTC ]
More news stories like this | News stories tagged with:
#systemic racism
Former rivals to star in Leveson-style inquiry into mogul’s near-monopoly of the country’s mediaIn high public office, both men lived and died at the word of the world’s most influential media mogul, Rupert Murdoch. But now two former Australian prime ministers are at the vanguard of a campaign... Continue reading at The Guardian
[ The Guardian | 2020-11-22 07:30:15 UTC ]
More news stories like this | News stories tagged with:
#murdoch empire
#rupert murdoch
#kevin rudd
#malcolm turnbull
#news corp
As this week’s FutureBook20 conference has shown, this is a year where change is at the top of the agenda for the publishing industry. And when it comes to changing the sort of books that get published and the sort of authors whose voices are heard, broadening the acquisition process is crucial. Continue reading at The Bookseller
[ The Bookseller | 2020-11-20 22:39:15 UTC ]
More news stories like this | News stories tagged with:
#publishing industry
#acquisition process
News Corp executive chairman says ‘we do not deny climate change’. Plus: ABC rejects Media Watch segmentWhile News Corp’s Australian outlets were waging war against two former prime ministers at home, the New York-based company was holding its first virtual annual general meeting to update its... Continue reading at The Guardian
[ The Guardian | 2020-11-20 00:31:56 UTC ]
More news stories like this | News stories tagged with:
#australian outlets
#waging war
#prime ministers
#york-based company
#bad year
#kevin rudd
#malcolm turnbull
#lesser extent
#murdoch press
#royal commission
#senate inquiry
#media diversity
#news corp
"Ideas from our parents form the backbone to our identities... they condition us in more powerful ways than lessons from any book or religion ever could. Now the tale had been destroyed. So what did that mean about who I thought I was?” Continue reading at The Bookseller
[ The Bookseller | 2020-11-19 14:33:19 UTC ]
More news stories like this |
The novels that captivated us include James McBride’s “Deacon King Kong” and Hilary Mantel’s “The Mirror and the Light.” Continue reading at The Washington Post
[ The Washington Post | 2020-11-19 13:30:00 UTC ]
More news stories like this | News stories tagged with:
#hilary mantel