Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees believe it's the first time the digital publisher has teamed up with a branding agency. The precise nature of the work is unclear. Both Gawker and Redscout declined comment.Redscout, which is owned by MDC Partners, advises companies on developing a brand strategy. Its roster of clients include large consumer brands such as Pepsi, Lay's and American Express, as well as media companies like ABC Family and LinkedIn. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-24 00:00:00 UTC ]
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A new literary and talent agency, Matchstick Group, launches today (1st March), founded by entrepreneur Max Parker. Continue reading at The Bookseller
[ The Bookseller | 2021-02-28 17:36:37 UTC ]
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Girls Aloud singer and mental health campaigner Nicola Roberts is among ambassadors championing the Reading Agency’s Read, Talk, Share initiative, aiming to combat loneliness and promote wellbeing through reading. Continue reading at The Bookseller
[ The Bookseller | 2021-02-24 22:08:33 UTC ]
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Three Oxford-based groups of publishing workers are launching a survey to explore the experience of working from home and how work patterns might change after lockdown. Continue reading at The Bookseller
[ The Bookseller | 2021-02-16 17:30:43 UTC ]
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The Seventy-Five Pages, out next month, contains germinal versions of episodes developed in In Search of Lost Time and opens ‘the primitive Proustian crypt’For everyone who decided to bite the madeleine and read all 3,000-odd pages of Marcel Proust’s In Search of Lost Time during lockdown,... Continue reading at The Guardian
[ The Guardian | 2021-02-16 15:21:36 UTC ]
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Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-10 05:01:00 UTC ]
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In his new memoir, “Gay Bar,” Jeremy Atherton Lin documents his personal history and the history of queer identity by exploring gay bars around the world. Continue reading at The New York Times
[ The New York Times | 2021-02-09 10:00:09 UTC ]
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Reading choices for your night in — whether you like sweet, steamy or need a good cry. Continue reading at The Washington Post
[ The Washington Post | 2021-02-05 13:00:00 UTC ]
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New issue, dedicated to work by current and former prisoners, provokes uproar after it emerges one poet has served time for child pornography offencesThe US’s prestigious Poetry magazine has doubled down on its decision to publish a poem by a convicted sex offender as part of a special edition... Continue reading at The Guardian
[ The Guardian | 2021-02-03 16:08:52 UTC ]
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The Pontas Literary & Film Agency and author J J Bola are partnering to create a mentoring prize for unagented, unpublished, under-represented writers. Continue reading at The Bookseller
[ The Bookseller | 2021-02-02 23:50:57 UTC ]
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The new award comes with £1,000 and is geared to writers from 'Black, ethnic minority, LGBTQ+, and working-class backgrounds.' The post Barcelona’s Pontas Literary Agency Opens a Mentoring Prize for Authors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-02-02 20:26:50 UTC ]
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A Brighton-based literary agency launches this week, headed by former Curtis Brown editor Rufus Purdy. Continue reading at The Bookseller
[ The Bookseller | 2021-02-02 06:33:25 UTC ]
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The Reading Agency is relaunching its Reading Ahead literacy programme on 1st February with a new digital platform, and support from authors including Andy McNab, Adele Parks and Martina Cole. Continue reading at The Bookseller
[ The Bookseller | 2021-01-29 07:05:59 UTC ]
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Jamie-Lee Nardone, the founder of the newly set up boutique marketing and events agency Black Crow, shares her process for setting up her own PR agency. Continue reading at The Bookseller
[ The Bookseller | 2021-01-28 15:07:37 UTC ]
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As a struggling literary agent in London, he took a chance on J.K. Rowling and Harry Potter, turning her books into the most lucrative literary franchise in history. Continue reading at The New York Times
[ The New York Times | 2021-01-27 22:39:44 UTC ]
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EA has formed a new studio to develop the next Skate game. On Wednesday, the publisher announced the existence of Full Circle, which, like previous Skate developer Black Box, will be based out of Vancouver, Canada. EA has tapped Daniel McCulloch, who... Continue reading at Engadget
[ Engadget | 2021-01-27 17:56:08 UTC ]
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JK Rowling is. John le Carré isn’t. Albert Camus and F. Scott Fitzgerald are. George Orwell might or might not be. I’m talking about registered trade marks. Authors make copyright works, and their agents’ job is to maximise revenues from those intangibles. End of story, right? Kind of. A... Continue reading at The Bookseller
[ The Bookseller | 2021-01-26 12:24:33 UTC ]
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News of a Harry Potter show in early development at HBO Max begs the question: what can justify another extension to an already stretched universe?When I saw the news, reported by the Hollywood Reporter, that HBO Max was in talks to develop live-action Harry Potter television series, all details... Continue reading at The Guardian
[ The Guardian | 2021-01-25 21:19:03 UTC ]
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His aggressive moves were paired with deference to states’ rights, James Oakes writes. Continue reading at The Washington Post
[ The Washington Post | 2021-01-22 13:00:00 UTC ]
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Paul and Stephen Kendrick on how King’s 1960 arrest influenced the presidential campaign. Continue reading at The Washington Post
[ The Washington Post | 2021-01-22 13:00:00 UTC ]
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Hardin’s case study of Flint is expressed in a more personal and poetic way than a rigorous investigation could. Continue reading at The Washington Post
[ The Washington Post | 2021-01-21 13:00:00 UTC ]
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