Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees believe it's the first time the digital publisher has teamed up with a branding agency. The precise nature of the work is unclear. Both Gawker and Redscout declined comment.Redscout, which is owned by MDC Partners, advises companies on developing a brand strategy. Its roster of clients include large consumer brands such as Pepsi, Lay's and American Express, as well as media companies like ABC Family and LinkedIn. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-24 00:00:00 UTC ]
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The Climate Book will include contributions from scientist Katharine Hayhoe, economist Thomas Piketty and novelist Margaret AtwoodGreta Thunberg is releasing a new book this autumn, which aims to offer a “global overview of how the planet’s many crises connect”.“I have decided to use my platform... Continue reading at The Guardian
[ The Guardian | 2022-03-31 16:00:03 UTC ]
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Traditional publishing houses put out classics from around the world, but independent presses bring attention to new original talent. Continue reading at Book Riot
[ Book Riot | 2022-03-31 10:36:00 UTC ]
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Former number one Leith Agency was knocked back into third place in Nielsen Ad Intel's billings table in 2021. Continue reading at Media Week
[ Media Week | 2022-03-30 08:56:30 UTC ]
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Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub
[ Literrary Hub | 2022-03-28 08:49:57 UTC ]
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Only three of the top 10 media agencies changed position in Nielsen Ad Intel's billings table in 2021. Continue reading at Media Week
[ Media Week | 2022-03-27 14:42:19 UTC ]
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In “The Emergency,” Thomas Fisher writes about his work at a Chicago hospital and the inequities of American health care. Continue reading at The New York Times
[ The New York Times | 2022-03-21 18:46:34 UTC ]
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Two new biographies shed light on the rich lives and work of these little-known authors. Continue reading at The Washington Post
[ The Washington Post | 2022-03-16 13:00:51 UTC ]
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Fake identities serve as fascinatingly persistent plot devices because we all, at some point, desire to reinvent ourselves in pursuit of existential liberation or deception, curiosity or fantasy or survival. In one of the most canonical examples of this genre, Patricia Highsmith’s The Talented... Continue reading at Literrary Hub
[ Literrary Hub | 2022-03-15 08:49:43 UTC ]
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The veteran self-publishing platform offers authors time-tested tools to publish quality books, build their brands, and reach readers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-14 04:00:00 UTC ]
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Meghan O’Rourke’s The Invisible Kingdom takes you inside the world of being chronically ill. Continue reading at Slate
[ Slate | 2022-03-03 22:44:06 UTC ]
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Nick Beilenson, who took over his parents' publishing business, Peter Pauper Press, in 1981 died on February 22 of complications from Covid-19. He was 85. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-02 05:00:00 UTC ]
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As women writers adapted to a changing post-WWII job market, so too did they adapt in their work, translating their skills into writing suspense for television and turning short stories into screenplays. In her essay on adaptation and “gendered discourses,” Shelley Cobb writes that “feminist... Continue reading at Literrary Hub
[ Literrary Hub | 2022-02-28 09:50:01 UTC ]
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Valve’s portable PC gaming machine, the Steam Deck, is gaining a lot of attention as its official release date draws near. But between its Linux-based Steam OS operating system and its power-efficient AMD parts, players could be forgiven for wondering which high-powered games can actually run... Continue reading at PC World
[ PC World | 2022-02-23 17:14:15 UTC ]
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‘Power of the Dog’ author Thomas Savage died in obscurity. It’s time to honor his work. Continue reading at The Washington Post
[ The Washington Post | 2022-02-15 12:00:36 UTC ]
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Interviews For many years, better opportunities on foreign shores, political turmoil, and the Maoist insurgency in Nepal have contributed to a large-scale migration to foreign countries. Many Nepalese writers, now settled in the West, have begun writing... Continue reading at World Literature Today
[ World Literature Today | 2022-02-14 22:32:24 UTC ]
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Book Reviews Antoine-François-Jean Claudet, [Multiple Exposures of the Moon] (1846–52), daguerreotype, 2019.47, Horace W. Goldsmith Foundation Fund, through Joyce and Robert Menschel / Courtesy of the Metropolitan Museum of Art Queer... Continue reading at World Literature Today
[ World Literature Today | 2022-02-01 20:37:36 UTC ]
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As Penguin Random House and the Department of Justice continue to prepare for an August trial in which PRH hopes to block the government’s effort to kill its acquisition of Simon & Schuster, professionals throughout the industry are finding themselves pulled into the legal fray. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-01 05:00:00 UTC ]
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Axel Scheffler has usurped Tony Ross in the list of 2021’s most lucrative illustrators through Nielsen BookScan’s TCM. Continue reading at The Bookseller
[ The Bookseller | 2022-01-29 03:07:14 UTC ]
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A nonbinary teenager on their way home from an eating -disorder treatment center who tries to convince a stranger she is not a vampire, an aspiring fashion designer/dry-cleaning worker who develops an obsession with a customer, a community of people with Hansen’s disease that welcome and attempt... Continue reading at Electric Literature
[ Electric Literature | 2022-01-27 12:00:00 UTC ]
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The Octopus Publishing Group has changed its logo following its 50th anniversary and revealed 2021 as its biggest Total Consumer Market year. Continue reading at The Bookseller
[ The Bookseller | 2022-01-25 23:18:04 UTC ]
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