Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees believe it's the first time the digital publisher has teamed up with a branding agency. The precise nature of the work is unclear. Both Gawker and Redscout declined comment.Redscout, which is owned by MDC Partners, advises companies on developing a brand strategy. Its roster of clients include large consumer brands such as Pepsi, Lay's and American Express, as well as media companies like ABC Family and LinkedIn. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-24 00:00:00 UTC ]
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IT’S LATE ON the first night of a literary festival in Kampala, Uganda, and I use my phone to order an Uber. Pickup location: Kampala National Theatre. I drop the pin on the street entrance nearest my location’s the pulsing blue dot: Siad Barre Avenue. I’d glimpsed the street name when I... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2019-12-27 20:00:19 UTC ]
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Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
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Theakston Old Peculier Crime Writing Festival has expanded its author exclusion clause, banning special guest authors from appearing at other crime festivals, according to crime fiction event CrimeFest. Continue reading at The Bookseller
[ The Bookseller | 2019-12-20 06:06:55 UTC ]
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Clifford Thompson explores the dissonance surrounding race — and his own worldview. Continue reading at The Washington Post
[ The Washington Post | 2019-12-19 21:49:25 UTC ]
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Three new collections — by D.H. Lawrence, Emmanuel Carrère and Greg Gerke — highlight the power of the form. Continue reading at The Washington Post
[ The Washington Post | 2019-12-19 19:00:00 UTC ]
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"The challenge we have is that we don’t get visibility of the full extent of this, it’s a bit of a silent assassin," said one magazine publishing executive, speaking anonymously. The post ‘A silent assassin’: Brand safety tags slow publisher sites appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-12-19 05:00:20 UTC ]
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Editors say it was pressured into printing an edition of Ducks, Newburyport for the discount retailer but now may not see the returnsGalley Beggar Press, the tiny literary publisher behind acclaimed novels including the Booker-shortlisted Ducks, Newburyport and women’s prize for fiction winner A... Continue reading at The Guardian
[ The Guardian | 2019-12-18 13:22:39 UTC ]
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The author’s new book challenges readers to confront white supremacy. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-16 05:00:00 UTC ]
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A year after its sale to private equity firm MidOcean Partners, Questex's path forward continues to take shape. The global B2B media and events firm revealed Tuesday that it has acquired a handful of events and digital brands from Informa plc—a move that CEO Paul Miller says aligns with the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-12-05 19:51:20 UTC ]
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Children’s author Tom Palmer has won the Ruth Rendell Award for his "outstanding" contribution to raising literacy levels in the UK. Continue reading at The Bookseller
[ The Bookseller | 2019-12-05 11:52:33 UTC ]
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Lina Langlee has been promoted to literary agent at the Kate Nash Literary Agency, while Robbie Guillory also steps up in a series of changes at the firm. Continue reading at The Bookseller
[ The Bookseller | 2019-12-02 12:10:24 UTC ]
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London based-agency Anyways Creative has partnered with Penguin Random House US to launch a ‘Books Make Us Better’ campaign in the New York subway, ahead of the festive trading season. Continue reading at The Bookseller
[ The Bookseller | 2019-12-02 05:17:04 UTC ]
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The Reading Agency is one of three charities chosen for the Times Christmas Appeal this year. Continue reading at The Bookseller
[ The Bookseller | 2019-11-29 23:05:38 UTC ]
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Inspired Search & Selection has been named the best small company to work for at the Institute of Recruitment Professionals annual awards. Continue reading at The Bookseller
[ The Bookseller | 2019-11-29 08:19:49 UTC ]
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The Madeleine Milburn Literary, TV and Film Agency will be relocating in January 2020 from its current offices in Mayfair to Clapham, in order to expand the team and host industry events. Continue reading at The Bookseller
[ The Bookseller | 2019-11-28 19:52:56 UTC ]
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Virago Modern Classics is publishing two novels by Ann Petry next year, The Street and The Narrows, in a bid to spark "a major reappraisal" of the author's work. Continue reading at The Bookseller
[ The Bookseller | 2019-11-22 08:24:55 UTC ]
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Canongate has bought Stranger Than Kindness by musician Nick Cave, to accompany an exhibition in Copenhagen opening in March 2020. Continue reading at The Bookseller
[ The Bookseller | 2019-11-22 02:53:39 UTC ]
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Memoirs and histories share space with true crime and a surprise bestseller: The Mueller Report. Continue reading at The Washington Post
[ The Washington Post | 2019-11-21 14:10:00 UTC ]
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Canongate has bought an illustrated autobiography by musician Nick Cave, Stanger Than Kindness, to accompany an exhibition in Copenhagen opening in March 2020. Continue reading at The Bookseller
[ The Bookseller | 2019-11-21 04:56:30 UTC ]
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A "musical circus show" based on Pippi Longstocking is in the works, with ABBA's Björn Ulvaeus on board as executive producer, as part of celebrations to mark the 75th anniversary of the children's classic. Continue reading at The Bookseller
[ The Bookseller | 2019-11-18 06:48:24 UTC ]
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