Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees believe it's the first time the digital publisher has teamed up with a branding agency. The precise nature of the work is unclear. Both Gawker and Redscout declined comment.Redscout, which is owned by MDC Partners, advises companies on developing a brand strategy. Its roster of clients include large consumer brands such as Pepsi, Lay's and American Express, as well as media companies like ABC Family and LinkedIn. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-24 00:00:00 UTC ]
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Jake Hope has been appointed as the new chair of the CILIP Carnegie and Kate Greenaway (CKG) Awards Working Party. Continue reading at The Bookseller
[ The Bookseller | 2019-08-07 04:29:41 UTC ]
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Cisco has added Dentsu Aegis Network's Isobar to its roster of agencies, naming it digital marketing innovation agency of record (say that 10 times fast). Under the partnership, Isobar has signed onto a one-year retainer contract with the IT, professional networking and cybersecurity solutions... Continue reading at Advertising Age
[ Advertising Age | 2019-08-06 18:07:06 UTC ]
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For retailers and companies looking to build deeper connections with consumers or cast a wider net for audience engagement, launching a print magazine is a bourgeoning trend. Online vacation rental company Airbnb, luggage retailer Away, dating app Bumble and golf equipment and apparel brand... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-06 16:28:13 UTC ]
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TimesUp! Not all heroes wear capes—or carry wands. Emma Watson, the actress and activist who is still best known as resident Harry Potter smarty-pants Hermione Granger, is taking on a new role. She has launched a free legal-advice hotline with Time’s Up for women in England and Wales who are... Continue reading at Fast Company
[ Fast Company | 2019-08-05 12:57:34 UTC ]
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Lucy Kissick’s debut novel Plutoshine has won the inaugural Writers & Artists Working-Class Writers’ Prize. Continue reading at The Bookseller
[ The Bookseller | 2019-08-04 19:06:55 UTC ]
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Snap Inc. turned to the consumer-packaged-goods sector to fill its new global head of brand role, tapping Procter & Gamble head of digital media and global partnerships Craig Stimmel. Stimmel revealed that he was leaving P&G in a LinkedIn post earlier this week, but he did not indicate... Continue reading at AdWeek
[ AdWeek | 2019-08-02 18:24:30 UTC ]
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Simon Reid-Henry argues that era’s political and economic woes reshaped societies. Continue reading at The Washington Post
[ The Washington Post | 2019-08-01 21:05:43 UTC ]
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Before it was an agency, Imprint Projects was a bookstore founded by art curators and exhibition programmers Adam Katz, Dina Pugh and David Kramer. The chops they honed in those positions working across culture and retail formed the roots of what’s now a full-service creative shop that... Continue reading at Advertising Age
[ Advertising Age | 2019-08-01 02:15:00 UTC ]
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Nick Hern Books will publish a new edition of Phoebe Waller-Bridge’s play "Fleabag"—the inspiration for the TV series of the same name—to coincide with the show’s upcoming West End run. Continue reading at The Bookseller
[ The Bookseller | 2019-08-01 01:02:58 UTC ]
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Literary agents are gatekeepers of the publishing industry. Find new literary agency alerts in this post. List will be updated regularly. The post New Literary Agency Alerts by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2019-07-31 16:00:08 UTC ]
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Literary agent alerts (this one with Heather Carr of The Friederich Agency) are golden opportunities for new writers because each one is a literary agent who is likely building his or her client list. The post Agent Alert: Heather Carr of The Friederich Agency by Robert Lee Brewer appeared first... Continue reading at Writer's Digest
[ Writer's Digest | 2019-07-30 11:00:02 UTC ]
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Remember a few years ago when adults discovered coloring books and a wave of new pieces hailed them as a tool for mindfulness and dealing with anxiety? In a move both educational and depressingly efficient, this coloring book on climate change and renewable energy covers the topic that is... Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-26 15:06:44 UTC ]
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If you don’t know Noname, the Chicago rapper and former slam poet born as Fatimah Nyeema Warner, now might be a good time to read up following the official launch of her book club on Wednesday. The unassuming 90s kid launched to fame after some notable collaborations with artists like Mick... Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-25 17:08:40 UTC ]
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When I took my copy of Lemony Snicket’s The Carnivorous Carnival up to the check-out line at Barnes and Noble, the cashier flipped through the book and paused. She was sorry, she said, after a couple more puzzled page flips. There appeared to be a misprint. She called an employee in the kid’s... Continue reading at Electric Literature
[ Electric Literature | 2019-07-24 11:00:17 UTC ]
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Literary agent alerts (this one with Gail Fortune of The Talbot Fortune Agency) are golden opportunities for new writers because each one is a literary agent who is likely building his or her client list. The post Agent Alert: Gail Fortune of The Talbot Fortune Agency by Robert Lee Brewer... Continue reading at Writer's Digest
[ Writer's Digest | 2019-07-23 15:00:43 UTC ]
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Clay Risen argues that the famous regiment became the face of U.S. global engagement. Continue reading at The Washington Post
[ The Washington Post | 2019-07-18 13:28:53 UTC ]
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In this week’s episode of A Phone Call From Paul, Paul Holdengraber and John Waters discuss his new memoir, Mr. Know-It-All (or as he describes, a “self-help book for lunatics,” what he’s reading this summer, and his experience working for Mary Oliver at her bookstore in Provincetown. From the... Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-18 08:48:16 UTC ]
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News publisher has departed from beginnings as a 'blogging-for-all' platform under Arianna Huffington. Continue reading at Media Week
[ Media Week | 2019-07-17 08:32:08 UTC ]
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Literary agent alerts (this one with Bibi Lewis of the Ethan Ellenberg Literary Agency) are golden opportunities for new writers because each one is a literary agent who is likely building his or her client list. The post Agent Alert: Bibi Lewis of the Ethan Ellenberg Literary Agency by Robert... Continue reading at Writer's Digest
[ Writer's Digest | 2019-07-16 10:48:03 UTC ]
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Known as a gateway into the lifestyle and culture of New England, Yankee magazine has established itself as much more than just a publication for those living in the region it covers. Now a digital publisher that labels itself as the “leading authority on New England foliage” with a reach of... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-15 18:58:36 UTC ]
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#user experience
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