How USA Today is using targeting technology beyond ads

The local news publisher is using passive personalization to drive video views, branded content distribution and subscription revenue. The post How USA Today is using targeting technology beyond ads appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-11-08 00:00:00 UTC ]
News tagged with: #ads appeared #usa today #subscription revenue

Other Publishing stories related to: 'How USA Today is using targeting technology beyond ads'


Tremor International to Buy Video Ad Platform Unruly from News Corp

Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take a minority stake as part of the transaction. The deal will see News Corp take a 6.91% stake in Tremor, with the ad-tech company to receive the exclusive rights to... Continue reading at AdWeek

[ AdWeek | 2020-01-06 14:18:42 UTC ]
More news stories like this | News stories tagged with: #tremor international #minority stake #ad-tech company #exclusive rights #news corp #international publishing


Unruly eyes faster growth in tough video ad market after News Corp sale

News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video. Continue reading at Media Week

[ Media Week | 2020-01-06 09:49:13 UTC ]
More news stories like this | News stories tagged with: #three-year partnership #news corp


Knights Of Christmas ad hits 100,000 views

​Indie publisher Knights Of is celebrating after its festive inclusive books ad campaign hit 100,000 views.  Continue reading at The Bookseller

[ The Bookseller | 2019-12-16 03:23:22 UTC ]
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Technology is transforming our love lives — and our romance novels

A look at recent books that use FaceTime, A.I. and other innovations to spice up the genre. Continue reading at The Washington Post

[ The Washington Post | 2019-12-15 14:00:00 UTC ]
More news stories like this | News stories tagged with: #romance novels #recent books


World Literature Today’s 75 Notable Translations of 2019, by Michelle Johnson

News and Events Michelle Johnson In 2019 WLT continued publishing fiction, poems, interviews, and essays in translation—publishing more than 50 pieces from languages ranging from Albanian to Zoque—along with pieces by translators about their work. In... Continue reading at World Literature Today

[ World Literature Today | 2019-12-10 14:32:34 UTC ]
More news stories like this | News stories tagged with: #ludmila ulitskaya #guzel yakhina #science fiction #man booker international prize #national book award


The 2019 FUSE Media Summit Technology Award Winners

We asked digital publishing executives to vote for the top technology vendors they encountered at FUSE Media 2019. Check out the "Best Boardroom Case Studies," the "Startup Derby Winner," and one "Company to Watch." Plus, learn how these vendors are specifically helping publishers. Continue reading at Publishing Executive

[ Publishing Executive | 2019-12-04 15:28:23 UTC ]
More news stories like this | News stories tagged with: #digital publishing


The Famous Baldwin-Buckley Debate Still Matters Today

In 1965, two American titans faced off on the subject of the country’s racial divides. Nearly 55 years later, the event has lost none of its relevance, as a recent book attests. Continue reading at The Atlantic

[ The Atlantic | 2019-12-02 13:00:00 UTC ]
More news stories like this | News stories tagged with: #matters today


Your Ultimate Guide To Harry Potter Goods at Target

What could be better than Harry Potter or Target? The answer is, of course, Harry Potter at Target. Over the ... Continue reading at Book Riot

[ Book Riot | 2019-11-29 11:32:47 UTC ]
More news stories like this | News stories tagged with: #ultimate guide #harry potter


Happy 25th anniversary, banner ads -- now it’s time to retire

While banner ads are past their prime, we wouldn’t be in this golden age of digital content marketing without them. Continue reading at Advertising Age

[ Advertising Age | 2019-11-25 15:00:00 UTC ]
More news stories like this | News stories tagged with: #banner ads #golden age #digital content


Today in not everything is terrible: HarperCollins is launching a Native-centric imprint.

In Publishers Weekly, Sally Lodge reports that HarperCollins Children’s Books will be launching a new imprint “devoted to publishing books by Native creators that introduce young Native protagonists and showcase the present and future of Indian Country.” Heartdrum is currently scheduled to... Continue reading at Literrary Hub

[ Literrary Hub | 2019-11-20 14:30:41 UTC ]
More news stories like this | News stories tagged with: #harpercollins children #publishing books #imprint devoted #harpercollins


Gannett, Now Largest U.S. Newspaper Chain, Targets ‘Inefficiencies’

The merger of GateHouse Media and Gannett is now final, creating the largest newspaper publisher in the nation and raising concerns about the industry’s future. Continue reading at The New York Times

[ The New York Times | 2019-11-19 23:46:16 UTC ]
More news stories like this | News stories tagged with: #newspaper chain #raising concerns


Authors call out John Lewis for 'similarities' between Christmas ad and children's books

John Lewis' Christmas advert has come under fire as author and former bookseller Jen Campbell highlighted the similarities between the advert and her children’s book Franklin’s Flying Bookshop (Thames & Hudson). Continue reading at The Bookseller

[ The Bookseller | 2019-11-18 10:24:18 UTC ]
More news stories like this | News stories tagged with: #christmas advert #authors call #john lewis #christmas ad #bookshop #children’s book #bookseller


Nestlé Is Doubling Down on Ad Tech

Nestl?, the consumer-packaged-goods parent of such brands as Gerber, Poland Spring and Haagen-Dazs, recently unveiled its Global Digital Media Center of Competencies (DCoC), which brings together all of its agencies to deliver greater transparency in its media investments. It makes sense,... Continue reading at AdWeek

[ AdWeek | 2019-11-13 11:00:00 UTC ]
More news stories like this | News stories tagged with: #ad tech #recently unveiled #makes sense #ad spend #digital media


‘Consistent’ T&F likely to hit 2% growth target for 2019

Parent company Informa has said Taylor & Francis "continues to perform consistently", expressing confidence that it will hit its annual target of 2% underlying growth for the full year. Continue reading at The Bookseller

[ The Bookseller | 2019-11-12 06:30:02 UTC ]
More news stories like this | News stories tagged with: #taylor francis #full year


Digital Media’s Future Lies Beyond Ads and With Direct Consumer Revenue

The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at AdWeek

[ AdWeek | 2019-11-11 16:49:21 UTC ]
More news stories like this | News stories tagged with: #york magazine #direct result #online publishing #digital media


Natural Light Seltzer runs first TV ads as it chases market leader White Claw

Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at Advertising Age

[ Advertising Age | 2019-10-18 21:39:48 UTC ]
More news stories like this | News stories tagged with: #senior director #ab inbev #ll continue #hard lemonade #nielsen data #bon viv #nielsen


Apple News strikes ad deal with Verizon and issues new guide for publishers

Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at Advertising Age

[ Advertising Age | 2019-10-17 21:42:28 UTC ]
More news stories like this | News stories tagged with: #brand safety #direct response #ve built #context matters #publishing tools #biggest players #digital publishing #publishing partners


Digiday Research: Digital publishers still see growth in direct-sold display ads

Of the 135 publishers surveyed by Digiday in a wide-ranging research survey this Fall, more than 50% of publishers reported that direct-sold advertising was a large or very large source of revenue for them. The post Digiday Research: Digital publishers still see growth in direct-sold display ads... Continue reading at Digiday

[ Digiday | 2019-10-16 04:01:21 UTC ]
More news stories like this | News stories tagged with: #digiday research #digital publishers


In ‘Targeted,’ data is the precious coin of the realm of digital robber barons

A Cambridge Analytica whistleblower on the ruthless visionaries who traffic in our information. Continue reading at The Washington Post

[ The Washington Post | 2019-10-11 13:20:00 UTC ]
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Here’s How Harry Potter Used 51 Times Square Ads to Create One Immersive Theater

Visiting Times Square at night can be a pretty overwhelming experience, in part because of the visual chaos of so many massive digital ads vying for your attention. But would it be even more overwhelming if all the ads came together to tell one immersive story? The producers of Broadway's Harry... Continue reading at AdWeek

[ AdWeek | 2019-10-10 20:54:51 UTC ]
More news stories like this | News stories tagged with: #harry potter