Facebook can drive a lot of traffic to publishers, but the knock is that a lot of it is fly-by traffic. The Times is using a startup, KeyWee, to find subscribers among the casual readers, though. KeyWee comes up with keywords for articles and then targets the articles to Facebook users who are likely to be interested in them, yielding a 150 percent ROI and showing there’s “still potential to find loyal subscribers” there, the Times’ Mat Yurow said. The post How The New York Times finds new subscribers on Facebook appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-07-02 00:00:00 UTC ]
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This issue is referred to broadly as viewability. Though it has dogged digital media for years, chief marketing officers are now paying attention -- and they've put everyone in the digital ecosystem on alert: Clean things up or we'll spend our money elsewhere.As one result, a cottage industry of... Continue reading at Advertising Age
[ Advertising Age | 2015-04-13 00:00:00 UTC ]
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The findings of a new survey debunks theories that Facebook is losing its “cool factor” among teenagers.Facebook is the most popular social network among teens, according to the results of the survey published Wednesday night by the Pew Research Center. The researchers found that 71 percent of... Continue reading at PC World
[ PC World | 2015-04-09 00:00:00 UTC ]
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The social networking site creates a new baby book designed for children to inherit an online identity on Facebook. Continue reading at BBC World
[ BBC World | 2015-04-07 00:00:00 UTC ]
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Women buy two-thirds of books sold but magazine reviews are centred on male authors and critics – though picture is beginning to changeThe continuing bias towards men in the British and American literary establishment has been confirmed by a study released on Tuesday.Vida, a US organisation... Continue reading at The Guardian
[ The Guardian | 2015-04-07 00:00:00 UTC ]
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Today Turkey blocked access to a number of websites including YouTube and Twitter. The ban came after the sites published images of a prosecutor being taken hostage at a court in Istanbul earlier in the week. Google has vowed to getting things back up and running, but it's not the same story for... Continue reading at Betanews
[ Betanews | 2015-04-06 00:00:00 UTC ]
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Nikao Yang is the senior vice president of global marketing at Opera Mediaworks and senior vice president of business development and marketing. “Scrolling the feed” is the new flicking through TV channels with a remote. It’s the alternative to flipping the pages in a magazine. It’s even... Continue reading at Digiday
[ Digiday | 2015-04-02 00:00:00 UTC ]
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Facebook giveth traffic. Hath Facebook taken it away? The social network said on Tuesday afternoon that it had given news publishers underwhelming data reports about how many people see posts on its NewsFeed. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-01 00:00:00 UTC ]
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Facebook tracks everyone who visits its site, including people who don’t have an account, and even continues to track users and non-users who have opted out of targeted ads, researchers at two Belgian universities have found.Researchers at the University of Leuven in cooperation with researchers... Continue reading at PC World
[ PC World | 2015-03-31 00:00:00 UTC ]
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Facebook is revealing its latest technology to the world this week at its annual Facebook Developer Conference in San Francisco. And while the show is geared at developers, a good chunk of the news should apply to brands and publishers that regularly use the platform, particularly with mobile... Continue reading at AdWeek
[ AdWeek | 2015-03-26 00:00:00 UTC ]
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The controversial news that media outlets including The New York Times and BuzzFeed may publish straight into Facebook’s ecosystem was a hot topic at Digiday’s Publishing Summit in Vail, Colorado, where hundreds of digital publishing executives are gathering this week to hash out the issues... Continue reading at Digiday
[ Digiday | 2015-03-26 00:00:00 UTC ]
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Print book sales showed "continuing resilience" in 2014, with overall spending on print and digital titles increasing across the year. Meanwhile, online book buying overtook in-store book buying for the first time last year. In 2014, sales of print and ebooks stood at £2.2bn, up 4% from the... Continue reading at The Bookseller
[ The Bookseller | 2015-03-26 00:00:00 UTC ]
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Facebook is positioning itself to become the data, media-consumption and content-sharing backbone for the entire digital media industry. Between making user data available in its video ad network LiveRail, making its video player embeddable on publishers' websites, growing its number of... Continue reading at Digiday
[ Digiday | 2015-03-26 00:00:00 UTC ]
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On Wednesday afternoon, Facebook announced its video advertising platform LiveRail will enable publishers to use anonymized Facebook user data to target ads on their sites and mobile apps. It will provide assurance that media buyers are indeed buying the audience segments they want to reach,... Continue reading at Digiday
[ Digiday | 2015-03-25 00:00:00 UTC ]
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The news that Facebook is working with publishers to host their content has caused a lot of hand-wringing among those who worry about ceding too much control of ad revenue and data. But in some cases, it can make sense for a publisher. For new or small ones, Facebook's exposure can help them... Continue reading at Digiday
[ Digiday | 2015-03-25 00:00:00 UTC ]
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Now that Facebook has video ads, how is it going to make sure you hang around to watch more of them? According to a report on The Information, the social network is in talks with publishers like Vice, The Onion and Vox Media to make short-term videos... Continue reading at Engadget
[ Engadget | 2015-03-25 00:00:00 UTC ]
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The social network, eager to get more out of its booming video player, is testing out a feature that makes it easy to binge.This week, The New York Times reported that Facebook is in talks to host content from BuzzFeed, National Geographic, and the Times within the blue confines of its own site,... Continue reading at Fast Company
[ Fast Company | 2015-03-25 00:00:00 UTC ]
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The march towards media companies publishing content directly to Facebook continues.Barely a month after Facebook Chief Product Officer Chris Cox said publicly that the social network wants to host media companies' articles and videos, The New York Times reported that BuzzFeed, National... Continue reading at Advertising Age
[ Advertising Age | 2015-03-25 00:00:00 UTC ]
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Nothing attracts news organizations like Facebook. And nothing makes them more nervous. With 1.4 billion users, the social media site has become a vital source of traffic for publishers looking to reach an increasingly fragmented ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-24 00:00:00 UTC ]
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They agree deal to turn an online brand into print format for LondonersJamie Oliver and Time Out have gone into partnership to launch a print version of the chef’s online Food Tube brand.The first issue of the monthly “mini magazine” will be published on 28 April and will be distributed, at... Continue reading at The Guardian
[ The Guardian | 2015-03-24 00:00:00 UTC ]
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Facebook’s Messenger app has traditionally been used for keeping in touch with friends. Now people can also use it to send each other money. In the future, it could become a platform which other apps could use, if recent rumors prove true.This Wednesday and Thursday at its F8 conference in San... Continue reading at PC World
[ PC World | 2015-03-24 00:00:00 UTC ]
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