How publishers use emotion to promote content on Facebook

Now that Facebook has tamped down on clickbait, publishers are putting an emotional spin on content shared on the platform whenever they can. The post How publishers use emotion to promote content on Facebook appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-06-09 00:00:00 UTC ]
News tagged with: #facebook appeared #promote content #content shared

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Don’t just survive: A three-step publisher strategy to beat Facebook at its own game

Get a group of digital publishers together, and you won’t get five minutes into the conversation without someone addressing the elephant in the room — Facebook. The social giant is unilaterally resetting the terms of its relationship with publishers, sending dwindling audience numbers to... Continue reading at Digiday

[ Digiday | 2017-03-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sponsored content #publisher sites #social giant #beat facebook #post don


Publishers Get More Ad Placement Flexibility in Facebook Instant Articles

Publishers that include advertising within their Facebook Instant Articles will soon have more flexibility when it comes to placement. Product manager Harshit Agarwal announced in a Facebook Media blog post that starting next week, ads can be placed up to every 250 words within Instant Articles.... Continue reading at AdWeek

[ AdWeek | 2017-03-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #include advertising


How one viral publisher uses Facebook groups to grow big numbers

Crowdsourced news site Blasting News has built big numbers by paying 1,000 Facebook closed-group owners to distribute content within their groups. The post How one viral publisher uses Facebook groups to grow big numbers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #distribute content #viral publisher #facebook groups


German publishers are skipping Facebook’s fake-news initiative

“When you ask five questions, Facebook has the answer to none of them,” said one publishing exec. “The initiative appears to be set up by amateurs." The post German publishers are skipping Facebook’s fake-news initiative appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-06 00:00:00 UTC ]
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Facebook’s latest video shift irks news publishers

Facebook’s 2017 plans include buying original shows and rolling out a mid-roll ad product for media partners. But some news publishers feel like these initiatives won’t help them. The post Facebook’s latest video shift irks news publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #media partners #post facebook


UK publishers see Facebook Live viewership stagnate

In the U.K., the number of Facebook Live videos publishers are creating has plateaued, according to SocialBakers data, and reach is also falling. The post UK publishers see Facebook Live viewership stagnate appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-02-28 00:00:00 UTC ]
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Best of the week: Facebook’s publisher charm offensive

Facebook's message to media: We care, we really care. The post Best of the week: Facebook’s publisher charm offensive appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-02-24 00:00:00 UTC ]
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Inside Facebook’s recent product pitch to publishers

On Friday, Feb. 17, Facebook invited more than 20 media partners to its New York office to discuss the company’s plans for video monetization and distribution. The post Inside Facebook’s recent product pitch to publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-02-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #york office #inside facebook #publishers appeared


What publishers admire about the Google-Facebook duopoly

"Facebook and Google understand the users' needs. They have all the data, they know how to read it and integrate it into products like AMP and Instant Articles." The post What publishers admire about the Google-Facebook duopoly appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-02-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #google-facebook duopoly


How Swiss news publisher Le Temps is resurfacing evergreen content

Swiss news publisher Le Temps is creating a database of old articles and assigning them relevancy scores to surface evergreen pieces that are most likely to fly. The post How Swiss news publisher Le Temps is resurfacing evergreen content appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-02-21 00:00:00 UTC ]
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News publisher Attn is crowdsourcing Facebook Live coverage

News site Attn, which gets 400 million views per month on Facebook, is investing in Facebook Live -- and outsourcing some of that content to external parties. To cover two protests in January, Attn recruited protesters on-site to provide a live feed for its Facebook page. Attn also live streamed... Continue reading at Digiday

[ Digiday | 2017-02-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #live feed #facebook live


In Facebook-led coalition to fight fake news, French publishers face resource strain

This week Facebook revealed it has partnered with eight French media companies to fact-check and filter news articles that have been flagged by its users. The news follows a similar effort started by news coalition led by First Draft News. French publishers have welcomed the efforts but admit... Continue reading at Digiday

[ Digiday | 2017-02-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #long battle #french publishers #draft news


How Independent Publishers Can Fight the Google-Facebook Duopoly

The digital advertising ecosystem comprises an unlevel playing field vastly favoring the duopoly of Google and Facebook. Controlling 85% of media spend and 80% of referral traffic to independent publishers, this duopoly sets the rules and uses undue influence. Publishers and marketers alike... Continue reading at Advertising Age

[ Advertising Age | 2017-02-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #massive scale #treasure trove #multiple devices #user base #business models


Century's Ben Brusey promoted to deputy publisher

Editorial director Ben Brusey, who acquired astronaut Tim Peake's Hello, is this planet Earth?, has been promoted to deputy publisher of Century. Continue reading at The Bookseller

[ The Bookseller | 2017-01-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #planet earth #deputy publisher


Content mills test whether false domains boost Facebook traffic

When posting on Facebook, several content mills use multiple domains for the same article. The websites who use this tactic claim they are A/B testing URL names. But most sources suggested that URL names have no effect on user engagement and that using multiple domains can come off like an... Continue reading at Digiday

[ Digiday | 2017-01-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #user engagement #sources suggested


Snapchat Is Trying to Get Publishers to Cut Back on Racy and Misleading Content

Snapchat Discover is one of today's hottest sources of news, but it's possibly ... too hot? With an expected IPO just months away, Snapchat wants to start cleaning up Discover's often racy content—created by a select group of publishers including Daily Mail, Cosmopolitan and MTV—by moving away... Continue reading at AdWeek

[ AdWeek | 2017-01-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #media companies #total number #raise funds


Publishers made only 14 percent of revenue from distributed content

Publishers are only making 14 percent of their revenue from distributing their content on third party platforms, according to a new report from Digital Content Next, the premium publishers’ trade group. The majority of publishers’ distributed revenue came from YouTube, as newer platforms and... Continue reading at Digiday

[ Digiday | 2017-01-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #monetization opportunities #trade group #digital content #distributed content #premium publishers #publishers made


German publishers keen for more dialogue with Facebook on its fake-news crackdown

Facebook is making it easier for people in Germany to report fake news, but it might not be enough to convince publishers that it's willing to help turn the platform into a distribution channel for serious journalism. Publishers have been keen for more discussion with the platform about how to... Continue reading at Digiday

[ Digiday | 2017-01-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #distribution channel #fake-news crackdown


Facebook stops paying publishers to stream live video

For a while, Facebook was obsessed with live video -- it even paid publishers to make sure there was a steady flow of professionally-shot streams on offer. However, Zuckerberg and company appear to be tempering their enthusiasm a little bit. Recode s... Continue reading at Engadget

[ Engadget | 2017-01-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #steady flow


Best of the week: Publishers weigh in on mid-roll Facebook ads and earlier start times

A roundup of some of our best stories this week: We spoke with publishers about reports that Facebook will start showing ads in the middle of videos. And we spoke with publishers who insist their reporters get an earlier start to their days. Publishers have also found a way to frack more traffic... Continue reading at Digiday

[ Digiday | 2017-01-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #downward spiral #clients alike #holding companies #media equation #moment -- #publishers weigh