Google is moving to a simpler online advertising model called “unified auctions,” but its adoption will be anything but simple for the publishers who rely on the internet giant’s technology to manage their ad inventory. In the coming months, Google is aiming to level the playing field for advertisers when it comes to bidding on ad inventory across sites that use Google Ad Manager, which is much of the internet. Google is transitioning to unified auctions with first-price winners and doing away with so-called last-look bids. That’s a lot of jargon, but here’s what it means: In a unified market, bidders compete in a single auction, under one set of rules that apply to all comers, instead of multiple independent auctions run by publishers on a variety of exchanges, which then send winners to Google’s ad server for a final round. In Google’s new unified auction, the winner will pay the amount bid, period. Previously, the auction winner would actually pay the amount bid by the second-highest bidder plus a penny, also known as the second-price. “In display advertising, the variations in programmatic deal types and the rules associated with each one make auctions really complicated,” says Mike Smith, Hearst Magazines’ chief data officer. The changes could lead to a fairer advertising ecosystem that’s also more transparent. Publishers appear to be the winners here, by potentially pulling in more money from each ad in the first-price system. Still, some ad tech experts say... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-28 07:00:00 UTC ]
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Egmont Publishing UK has teamed up with its Australian counterpart, Hardie Grant Egmont, to acquire a middle-grade novel by US authors Holly Goldberg Sloan and Meg Wolitzer in a three-way auction. Continue reading at The Bookseller
[ The Bookseller | 2018-08-21 00:00:00 UTC ]
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Sphere is publishing the first book of London rescue cat Curious Zelda, whose startled look has attracted a following of more than 80,000 on Twitter. Continue reading at The Bookseller
[ The Bookseller | 2018-08-17 00:00:00 UTC ]
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A High Court has ruled that Northamptonshire County Council's bid to close 21 libraries was unlawful. Continue reading at The Bookseller
[ The Bookseller | 2018-08-15 00:00:00 UTC ]
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Endemic ads were completely in the driver’s seat when it came to ads in automotive magazines this March. According to GfK MRI’s Starch Advertising Research, ads for Chevy parts and Nitto truck tires performed particularly well in consumer recall, together garnering four of the top six positions... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-09 00:00:00 UTC ]
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Transworld has acquired a memoir by Jason Fox, an ex-special forces soldier and frontman of Channel 4’s hit show "SAS: Who Dares Wins", in a seven-way auction. In his book, entitled Battle Scars, Fox will give an account of the operations that defined his military service and honestly discuss... Continue reading at The Bookseller
[ The Bookseller | 2018-08-08 00:00:00 UTC ]
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To keep people engaged, the sweepstakes company is going big on social, creating a mobile app and weekly Facebook show. The post Publishers Clearing House is surviving the ad duopoly by selling engagement appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-06 00:00:00 UTC ]
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Picador has won an auction to publish a short story collection about women, "the body and the bodily", from the White Review Short Story Prize-winning author Julia Armfield. Continue reading at The Bookseller
[ The Bookseller | 2018-08-04 00:00:00 UTC ]
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The financial news publisher's new display ad can be customized on the fly based on how viewers respond to them. The post Bloomberg Media takes a stab at overhauling the display ad appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-27 00:00:00 UTC ]
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The social media ads that helped Vote Leave win the EU referendum are published in full for the first time. Continue reading at BBC World
[ BBC World | 2018-07-26 00:00:00 UTC ]
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As gatekeepers to the news, Google and Facebook pose dangers to even the most successful outlets. Legislators need to speed the process of bringing them to heelAfter Europe’s top monopoly buster Margrethe Vestager fined Google more than $5bn for abusing its dominance over mobile phone... Continue reading at The Guardian
[ The Guardian | 2018-07-26 00:00:00 UTC ]
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Trapeze has won the rights to publish Stephanie Land's memoir Maid next January following a five-way auction. Continue reading at The Bookseller
[ The Bookseller | 2018-07-26 00:00:00 UTC ]
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Snapchat has developed a private marketplace for advertisers that could help publishers on the platform sell commercials directly to brands and raise the value of the ad inventory.On Wednesday, Snapchat said advertisers are now able to book ad space in specific shows and channels created by... Continue reading at Advertising Age
[ Advertising Age | 2018-07-25 00:00:00 UTC ]
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Every day millions of people ask Google life’s most difficult questions. Our writers answer some of the commonest queriesBefore trying to answer this very important question, it is useful to ask yourself another one: “Why should I get my book published?” What do you hope to achieve by releasing... Continue reading at The Guardian
[ The Guardian | 2018-07-25 00:00:00 UTC ]
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The year 2006 was full of momentous occasions. The U.S. population cracked the 300 million mark, Walt Disney bought Pixar and a fledgling Facebook opened its registration to anyone over 13 with an email address. It wasn't a banner year for Pluto, which got downgraded from a full-fledged planet... Continue reading at Advertising Age
[ Advertising Age | 2018-07-24 00:00:00 UTC ]
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Usborne has acquired a funny three-book series about a "bridesmaid detective" by debut author Serena Patel. Continue reading at The Bookseller
[ The Bookseller | 2018-07-24 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Chance the Rapper is also a... Continue reading at Advertising Age
[ Advertising Age | 2018-07-20 00:00:00 UTC ]
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Stuffocation author James Wallman is moving to Ebury for his new book Time and How to Spend It: Seven Ways to Better Days. Continue reading at The Bookseller
[ The Bookseller | 2018-07-14 00:00:00 UTC ]
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Macmillan Children’s Books has won a six-way auction for a series by M G Leonard, author of the Beetle Boy trilogy (Chicken House), and digital producer Sam Sedgman. Continue reading at The Bookseller
[ The Bookseller | 2018-07-12 00:00:00 UTC ]
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A "frank, funny and excruciatingly relatable" novel about motherhood has been snapped up by Orion Fiction at auction. Continue reading at The Bookseller
[ The Bookseller | 2018-07-05 00:00:00 UTC ]
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Google and Facebook are making a big show of demonstrating their interest in helping news publishers. The post Will Facebook and Google really help drive subscriptions? appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-05 00:00:00 UTC ]
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